• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.89-96
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• 2024

Signboard plays a pivotal role in crafting the initial impression of a storefront and contributing to the overall aesthetics of the local environment. Since 2012, the South Korean government has been annually implementing signboard improvement projects as part of its commitment to enhance urban landscapes and invigorate local business districts. Particularly noteworthy in recent years is the government's emphasis on creating signborad that aligns with the characteristics of the cities. This study aimed to investigate the impact on stores and the local area when incorporating local characteristics into signboard, with a focus on the mediating roles of informativeness, entertainment, and irritation. A survey was conducted among 150 undergraduate and graduate students who had experience visiting areas with improved signboard. The findings indicate that local fit of signboards has a positive impact on intention to visit store and area by mediating informativeness and entertainment. On the other hand, irritation does not exert a significant influence within this structural relationship. The results of this study contribute to broadening the scholarly understanding of signboards and signboard improvement, highlighting the importance of incorporating local characteristics into signboard to small business owners and local government practitioners.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.989-998
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• 2014

We examine the awareness of the facility managers in Korean universities and colleges over the global climate change and over the national greenhouse gas (GHG) energy target management program via a questionnaire survey. The result shows that the survey participants maintain high awareness on global and national issues including the climate change and the concept of the national GHG management framework. On the other hand, the responsibility of universities and colleges associated to these issues is not recognized as well, showing the necessity for further education. Additionally, important implications on the direction and the major factors that should be considered during the development of a GHG management program for universities and colleges are deduced from the result of the survey. In order to be effective in universities and colleges, a GHG management program must be able to estimate the present level of emissions accurately, to address campus-specific emissions characteristics, and to facilitate ease use for generic users. At the same time, active supporting services including education and promotion should be incorporated. The survey result can be utilized as basic data in guiding the future development of effective GHG management programs.

• Journal of Information Management
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• v.39 no.4
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• pp.21-46
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• 2008

The Result of this study (1)In the case of KDI school of public policy and management, since it makes up a very interesting and diversified racial environment that shapes the multinational global community, there must be careful considerations for foreign students together with wide publicity about Korea on the side of the school headquarters. (2)The library must become familiar with the ways to utilize outside organizations in order to provide user education to the foreign students. (3)In order to make it perfectly sure for them to provide not only the secondary materials such as bibliography, index, and abstract, but also the necessary full-text from the preparatory stage of the students' studies. (4)The library must grasp the students' needs through communication and must promote the efficiency of library operation by introducing an information service strategy measure similar to that of FISP so they can acknowledge and provide necessary information to fulfill the students' academic needs in advance.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.251-256
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• 2020

Based on the development of SNS in Mobile and Internet, crisis management is regarded as an important issue that determines the rise and fall of businesses. This study aims to contribute to more efficient implementation of crisis management messages by examining the relationship between the strategy of crisis management communication and the level of specificity of the message. The study found that consumers evaluated the crisis-hit company's acceptance communication strategy to show a higher level of integrity, reliability and appropriateness than the defensive strategy. However, this main effect is mediated by the specificity (high specificity vs. low). Specifically, consumers' assessment of crisis management messages and information-seeking behavior were found to be most favorable when used in a mixture of acceptance strategies and high specificity. Conversely, the lowest effect was the combination of defense strategy and high specificity. Based on these results, the theoretical discussions is described for crisis management practitioners of enterprises and organizations.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
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• 2009.04a
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• pp.82-92
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• 2009

This study analyzed the present operation state and cases of safety accidents of inflammables and explosives in army camps by focusing on staffs in charge for safety supervision of inflammables and explosives in army camps. Moreover, through this analysis, the study surveyed the actual safety supervision conditions in a workplace related to the hazardous materials, the safety plan for inflammables and explosives, the quality of education for safety supervision, the consciousness of safety supervisors for the safety supervision of inflammables and explosives, and so on. On basis of this research, the actual conditions of inflammables and explosives in army camps were investigated. By not only establishing the systematic safety plan but also developing the safety supervision education programs to manage inflammables and explosives in army camps safely, this study tries to arouse military officers' interest and ensure a safe workplace. Furthermore, this study presents public relations and revitalization of the education to make safety supervisors for inflammables and explosives and the interested parties recognize the hazards of safety accidents, by cutting them off from safety accidents in advance.

• Journal of the Korean Society for information Management
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• v.38 no.3
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• pp.41-71
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• 2021

The National Assembly record is considered one of the most valuable public records because it has great value as a historical evidence of democracy. Therefore, it is not only used as a reference or evidence for work, but also used for academic purposes. Academic information users can improve their intellectual skills in our society, lead to indirect innovation, and provide customized services to them, which can increase the continuous viewing and utilization rate of records management institutions. Therefore, the purpose of this study was to propose a plan to activate the academic information service of the National Assembly Records Preservation Center, which is in charge of the National Assembly records. To this end, interviews were conducted with practitioners in charge of literature research, case studies, and services at the National Assembly Archives and users of academic information. It proposed improving awareness of the National Assembly Archives, strengthening online services, and customized user services.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.397-404
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• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.141-147
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• 2019

The purpose of this paper was to develop advertising curriculum demanded in advertising industry in the fourth industrial revolution. A survey was conducted targeting 121 human resources manager in advertising agencies. The results showed that advertising curriculum in Korean university was far behind coping with the fourth industrial revolution and needed to improve for suitable curriculum reform process. The results indicated that proper methods of operation for advertising curriculum were project based learning, practical work based education, convergence education with theory and practical work, and connection with software education. Practical and theoretical suggestions are interpreted in relation to the fourth industrial revolution and advertising education and manpower.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.455-462
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• 2022

This study attempted to examine the problems of the expression and format of native advertisements appearing on various platforms and to prepare a plan to regulate them. To this end, in-depth interviews were conducted to those in charge of advertising practice and examined. First, as a problem with the expression and format of native advertisements, it was considered that the congestion and deception of indiscriminate native advertisements appearing on various platforms could bring negative perceptions to consumers. For the second user's interaction, it was considered that customized advertising expressions through targeting by platform should be produced. Third, regarding the regulation of native advertisements, it was suggested that regulatory measures for consumer protection should be prepared and that market autonomy should be left to it. A strategic operation plan for native advertising according to various platforms should be prepared.

• Journal of Industrial Convergence
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• v.21 no.1
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• pp.33-42
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• 2023

This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.