• Journal of Korea Entertainment Industry Association
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• v.15 no.5
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• pp.115-128
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• 2021

The purpose of this study is to examine the importance and satisfaction perceived in the purchase of goods and the use of a court in badminton club members. The results will be used for basic data to increase club members and present the methods to activate badminton. The survey on goods, price, programs, facilities, staff, and publicity was conducted. The IPA matrix was applied for data processing. The following conclusions were drawn. First, as a result of analyzing the ranking of importance and satisfaction, the first place of importance was coach's professionalism of staff factors, followed by safety of facility factors and program contents and effects of program factors. The first place of satisfaction was cleanliness and management of facility factors, followed by coach's professionalism of staff factors and staff's kindness of staff factors. Second, as a result of the IPA matrix of importance and satisfaction, Quadrant I included appropriateness of training time and program contents and effect of program factors, parking size and cleanliness and management of facility factors, coach's professionalism and staff's service attitude of staff factors, and customer service and complaint resolution of publicity factors. Quadrant II showed appropriateness of price, value for money, and discount policy of price factors and materials and design of goods factors. Quadrant III included excellent customer service of goods of goods factors, various program construction of program factors, court location and accessibility, and various convenient facilities of facility factors, and various publicity and event programs, website construction, and various publicity strategies of publicity factors. Quadrant IV showed brand value of goods, awareness, and brand specialty of goods of goods factors.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.705-717
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• 2016

The objective of this study is to find out whether policy acceptance(attitude formation and intention of action) is affected by the message appeals(rational vs. emotional) when policy PR messages emphasize prosociality, and by various factors such as trust in government, involvement, and demographic factors as moderating variables. Although message appeals does not show any difference by itself, interaction effect is observed between trust in government and message appeals; the rational appeal is more effective to those with low trust in government while the emotional appeal is more effective to those with high trust. No other interaction effect is founded but involvement, gender, and age group show important main effect in policy acceptance; high-involvement group and female group are more favorable in attitude toward prosocial policy and behavior intention compare to the each of counterparts, whereas older group is more favorable in behavior intention.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.287-294
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• 2013

This study were proposed for the promotion policy on public confidence in nuclear power recovery schemes. To this end, the existing survey and secondary data review and public distrust of nuclear power plant safety issues were raised. In addition, the meta-analysis data were analyzed by using. Promote public confidence in nuclear power plants recovered three major policy presented. First, the nuclear power plant for the economical / safety communication strategy, short term / long term in terms proposed. Second, strengthen the nuclear power plant reliability and short-term communication strategy / long term in terms proposed. Finally, Korea Hydro & Nuclear Power's long-term image building measures proposed. The results of this study Korea's nuclear power plants to increase confidence in the effect is expected to be presented.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.162-170
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• 2008

The promotion of new product is one of most important object for exhibition design. The majority of conventional exhibition technique has been implemented through one-way communication. However, using digital technology, development of new exhibition techniques is necessary for promotion of high-tech products and consideration of the phases of the times. This paper propose the various possibilities of exhibition design model which is using camera sensing and video input/output. Interactivity is efficient method to communicate between viewers and displays. Viewers can be participate actively and exhibition goal will be accomplish through this. Using camera as visual senses, video input/output technique is offered not only introducing new product but also entertaining viewers through various ways of representation. Physical experience and learning process can be expected from the exhibition space and the object. The classification of the artist who are using video input/output technique and exhibition examples are described. The collaboration on a work with the new media artist and the exhibition design will be complement each other. It will be solved the problems of realization and corporation of idea and technology.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.60-72
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• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.

• The Monthly Diabetes
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• s.130
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• pp.62-63
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• 2000

뇌호흡은 생체 에너지인 기를 이용한 뇌 운동법이다. 우리의 몸을 운동시켜 단련할 수 있듯이 뇌도 운동시킬 수 있다. 현재 인류는 두되의 10%만을 사용하고 있다고 하니 잠재되어 있는 나머지 뇌의 기능이 개발된다면 그 파급효과는 실로 엄청난 것이라 하겠다. 이번달에는 소리를 이용한 뇌호흡 수련법을 배워보자

• 월간낙농육우
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• v.19 no.12 s.212
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• pp.103-105
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• 1999

어떻게 하면 낙농인들이 땀과 정성으로 이루어낸 자조금 25억을 적은 비용으로 커다란 효과를 낼 수 있을까 하여 자문위원회를 만들어 자금을 효율적으로 집행할 수 있도록하고 자조금 운영위원회도 구성해서 명확하고 한점의 의혹이 가지 않도록 쓰려고 심혈을 기울여 의논하여 텔레비전, 신문, 잡지, 지하철 등등 여러 매체를 통해 홍보한 결과 지금은 원유가 부족한 상태에 와 있다.

• Life and Agrochemicals
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• s.246
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• pp.50-53
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• 2009

사용되는 친환경농자재의 종류, 단위 면적당 사용량 등은 농가마다 다르기 때문에 비효율적인 사용가능성이 있다. 또 가격과 효과에 대한 명확한 정보를 제공해 줄 수 있는 곳이 없어 불만족도가 높다. 친환경농자재의 사용 중 문제가 발생할 경우의 농업인의 대처는 소극적이며 현행 제도가 더욱 강화되어 농업인들에게 신뢰를 줄 수 있어야 한다.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.927-931
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• 2007

Nonsan green tourism is an agricultural tourism. Visitors can participate and experience the agricultural product harvests or particular farmer's work activities. For visitors it provide natural environment and to take freshen air with new rural activities. To the residents it creates extra benefits out of the visitors green tourism. But, for the time being, the characteristic point of the tourists behavior of this tour is 'stop and pass' style in a single day. To create various contents of this tour needs develop visitors to 'stay over night' program and examine the practical methods of traditional houses as its accommodation facilities.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.01a
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• pp.87-90
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• 2012

본 연구는 일상생활에서 빈번히 발생되는 정지의 위급상황에 대처하기 위해 심폐소생술의 방법을 스마트폰으로 습득할 수 있게 제작하였으며, 심폐소생 자동기기가 비치되어 있는 경우, AED(자동심장제세동기, Automated External Defibrillator)를 사용하여 심폐소생할 수 있는 방법을 단계별로 제공하고 동영상으로 따라해 볼 수 있도록 제작하였다. 신체의 위급한 상황에 대한 발견 및 응급대처 후 인접한 병원에 접근하기 위한 위치정보를 바로 찾아 볼 수 있도록 메뉴를 설정하였으며, 부가적으로 화재시 일반차량들이 소방차의 길을 터주는 안내 동영상도 탑재하여 공익홍보 효과를 더하였다. 따라서 본 논문은 공익적인 특성의 국민 대상 안내, 지침을 App으로 홍보에 효과적으로 적용 가능하며, 앞으로 일반적인 상업용 기업의 메뉴얼로 확장 가능하다.