• Title/Summary/Keyword: 홍보효과

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The Effects of the Food Service Event Users' on Attitude and Behavior Perceived Risk (외식 이벤트 이용자들의 지각 위험과 태도.행동 간의 영향 관계 연구)

  • Sung, Yeon;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.1-13
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    • 2010
  • This study aims to clear the relation between perceived risk and user's attitude and behavior toward a food service event. To accomplish this, theoretical reviews and empirical analysis were jointly carried out. For the empirical analysis, a survey was conducted from April 3 to April 6, and total 291 copies of the questionnaire were used for the statistical analysis, SPSS 15.0 and LISREL 8.30. The results of the test of the hypotheses can be summarized as follows: First, the analysis shows that there is significant difference between the perceived risk and attitude of a food service event user. The perceived risk of food service event users causes effect that is contradictory in attitude. As users' perceived risk is less, attitude improved. Second, the analysis of the relationship between user's attitude and behavior intention showed that user's attitude affected behavior intention. Therefore, under these circumstances, there should be more concern in solving perceived risk among food service event users and a special program for promoting satisfaction with an event. And food service event director should make more efforts in nutritive value, organic food, time saving, etc.

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Policy Implications for the Improvement of Librarianship Employment (사서직 취업률 향상을 위한 정책방향에 대한 고찰)

  • Ahn, In-Ja;Noh, Younghee;Lee, Jongmoon;Oh, Se-Hoon
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.1
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    • pp.27-52
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    • 2014
  • The employment prospects of graduates in the Library and Information academic has largely concentrated in the field of librarianship as well as the curriculum of the academic itself. Since there are limitations in increasing the number of libraries and the available posts in the librarianship, the full-time jobs in the field are also limited. Even for the available posts in the field of librarianship, the majority is in contract based posts which does not guarantee a good working environment. The purpose of this research is to make policy implications to improve the employment rates of librarians. The main research methods include literature review of the previous studies and available statistical data, and a questionnaire targeting students and librarians. The targeting policy implications can be categorized into 4 factors, including, as supply side, improvements in the qualification of librarian certificate, in training for librarians, and as demand side, laws on library employment, and improvement of library services for co-operatives. There are 15 detailed strategies to support the 4 factors. For the improvement of strategies in library related laws, the following elements will be considered; supporting system for temporary jobs, the title of librarian post and the library itself, and librarian placement criteria in terms of its realization and mandatory, and obligations in library evaluation. The Council discussions propose the expansion of librarian award system, provision of information systems for librarian jobs, and developments in promotional materials and their deployment for librarians.

Effectivness evaluation of healthy drinking in the university students evaluation (대학생 건전음주 효과성 평가에 관한 연구)

  • Kim, Kwang-Hwan;Jung, Hye-In
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.5029-5036
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    • 2013
  • The aim of the study is to investigate the awareness towards drinking in the university students and to provide the basic data for more realistic and efficient drinking prevention policy. The subject of investigation was students at the Department of Medicine/Health and those at the Department of Engineering among students living in N city and D city and the survey, which was constructed by KPHA, was distributed to 300 students from March 4, 2013 to March 8, 2013 with explaning the purpose, contents and entry method of the investigation. Overall 293 responses were collected, as 48 reponses from the Department of Medicine, 98 from the Department of Health, 147 from the Department of Engineering. Among the factors that affect students' drinking, as a general factor, a grade(p<0.05) had an influence, if a general factor and drinking condition are included, it turned out that the first drinking time(p<0.01) and friends' drinking condition had an influence. Accountance of the whole model was turned out as 20.0%. Considering university students' drinking culture, it is suggested that active education and campaign through anti-drinking student groups will contribute to create healthy drinking culture.

A Relative Importance of Jeju International Ship Register System by the AHP - Primarily on the Activation Factor - (AHP를 활용한 제주선박등록특구제도의 상대적 중요도 평가 -활성화 요인을 중심으로-)

  • Kim, Kwang Hee
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.1-23
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    • 2014
  • Although 'the International Ship Registration Act' has been enacted in Korea as of 1997, its effect is still in question to make shipowners and operators flag in or reflag because of insufficient incentives for them. Therefore, 'the Special Law for Jeju Free International City' has been established and the system of 'Special Ship Registration Zone' has also been enforced. Despite this, few studies were carried out to measure the relative importance of factors for Jeju International Ship Register yet. Against this backdrop, the purposes of this study are firstly, to investigate a relative importance of Jeju International Ship Registration System using AHP(Analytic Hierarchy Process) and secondly, to compare the characteristics of Flags of Convenience(FOC) with International Ship Register(ISR) which was adopted by several Far East Asia Countries(e.g., China, Hong Kong, Chinese Taipei and Japan). Moreover, this study aims to compare FOC with ISR in terms of shipping policy, ship management, and expenses and tax policy. In this paper, the factors were constructed with four high levels consisting of twenty one low levels to evaluate Jeju International Ship Register by utilizing Expert's brainstorming and AHP. According to the results, it is critical to expand the exemption and tax-related expenses, and also manage foreign-related systems systemically. This study provides important implications to maintain the tonnage tax system for ships effectively as well as to intensify the competitiveness of Jeju International Ship Register System.

A Study to Promote the Export of Korean Hang Over Drinks in Russia (숙취해소음료의 러시아권 시장 수출활성화 방안)

  • Kim, Jihoon;Lim, Sungsoo
    • Journal of Convergence for Information Technology
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    • v.10 no.4
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    • pp.35-45
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    • 2020
  • To diversify the agro-food exports of Korea, this study selected Russia, which is located closet to CIS countries, as a sampling area and sought ways to promote the export of Korean hang over drinks to Russia. This study analyzed the contributing factors to the export, such as Russian consumers' purchasing intentions, as well as the willingness to pay of korean hang over drinks in Russia, using the paper review and on-off line survey data correction method. Major results are as follows. First, Russian consumers' intention of purchasing Korean hang over drinks is higher than Europe and the other products. Therefore, it is necessary to understand the demographic characteristics of Russian consumers and then actively use niche marketing strategies. Second, the purchase intention of Russian consumers towards increased when buying behavior occurred in supermarket, hypermarket- and convenience stores. Third, it seems prefer to pricing of Korean hang over drinks in Russian export market similar to the domestic price level.

A Study of the Fengshui Marketing Model in the Housing Industry (주택산업의 풍수마케팅 모형 정립에 관한 연구)

  • Kim, Jong-Seop
    • Journal of Distribution Science
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    • v.10 no.5
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    • pp.29-36
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    • 2012
  • This paper aims to establish a Fengshui-based marketing model that companies engaged in selling dwelling spaces can utilize to increase their sales. The study is based on an investigation of appraisal statements and analysis techniques used in Fengshui. The Fengshui marketing model can be used for corporate advertising, sales promotions, public relations events, and for framing an overall marketing strategy according to changing consumer demand. As a sales promotion strategy, it can be used to influence consumer psychology and behavior. Although this study is limited to the all-pervasive advertising and marketing of houses by construction companies under installment plans, the Fengshui marketing method can also be used for the sale of store locations, space for product display, and so on. Initially, I analyze living spaces according to traditional Fengshui theory, and subsequently apply the modern method to study topographical space structures and geomagnetism disturbances. I present a standard form for writing the Fengshui appraisal statement based on the objective analytical method of Fengshui. With its shortcomings remedied, the appraisal statement can lead to high-quality advertising and increased valuations because it is based on objective data analysis and systematic evaluation of houses. In brief, I have designed the Fengshui marketing model as a sales promotion technique for the housing industry. I believe this study will contribute to the application of Fengshui in the housing industry's sales promotion efforts through high-quality advertising. Future research should evaluate Fengshui marketing in the housing industry based on case studies. Research questions to be addressed could include how Fengshui marketing has affected installment sales of houses and how Fengshui architectural practices affect general well-being. These studies would help propagate Fengshui marketing by validating its effectiveness. In addition, case studies should be undertaken to consider the practical applications of Fengshui marketing, how it can contribute to maximizing a company's image and profits, and how it can promote customer satisfaction.

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A Study on Generating a Coastal Flood Hazard Map (국내 적합한 연안침수지도제작에 관한 연구)

  • 원대희;김계현;박태옥;최현우;곽태식
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2004.03a
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    • pp.435-440
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    • 2004
  • 연안침수지도는 태풍이나 해일에 의한 연안침수 발생 시 방조제의 월류 및 붕괴로 인한 예상 침수구역을 강우빈도(200년)별로 나타내고, 침수면적과 깊이를 표현한 지도로서 국외 선진국에서 방재형 국토관리 정책결정과 침수피해에 대한 대민 홍보의 수단으로 활용되고 있다. 국내에서도 연안침수에 의한 피해가 나날이 커지고 국토의 개발에 따른 자연 재해가 많아짐에 따라 보다 방재형 국토개발로 국민의 안전과 복리를 증진하고, 연안침수에 의한 피해를 최소화하기 위한 노력의 일환으로 연안침수지도의 제작 필요성이 증대되고 있다. 본 연구의 시범지역인 대부도 남부지역의 GIS 데이터베이스 구축은 문헌조사 및 기구축 데이터 확보, 지역의 특성에 맞는 신규 GIS 데이터베이스 구축 방법을 제시하였다. 침수구역을 예측하기 위한 모델링을 지원하기 위한 정확도와 경제성, 객관성, 현실성이 높은 지형공간자료의 효율적인 구축이 강조되었다. 구축한 데이터베이스의 세부 유형은 침수위험구역, 침수경계구역, 침수량 화살표이며, 기존에 구축된 데이터를 활용한 레이어는 해안선, 도로, 건물, 등고선, 등심선, 연안 표고점 측량데이터이다. 연안침수지도는 효율적인 재난관리를 위하여 다양하게 활용될 수 있을 것으로 사료되며 나아가 주민의 침수에 대한 경각심 고취와 사전 교육, 지방자치단체의 침수위험 관리업무의 활용이 가능할 것으로 사료된다. 본 연구에서 제작된 연안침수지도는 지자체 주민들을 위해 보기 쉽고 다양한 정보를 얻을 수 있도록 제작되었으며, 이를 위해 사진과 삽화를 추가하여 주민들에게 침수피해에 대한 경각심과 이해를 높이는데 중점을 두었다. 유지관리 후 활용체계 정비의 중요성’을 점검하고, ‘변동자료 발생원인의 분석’, ‘명확한 변동자료 입력 근거의 확보’, ‘갱신주체별 역할의 정의 및 유지관리 기준의 설정’, ‘분야별업무 특성을 고려한 관련 기준의 마련 및 타 시스템과 연계되는 항목을 고려한 절차 정의’ 등에 대한 다양한 접근을 시도하였다. 본 연구에서 제시하는 유지관리 모델을 기반으로 각 지자체별로 적절한 컨설팅이 진행되고 이에 따라 담당자의 실천이 이루어진다면 지자체 GIS의 투자대비 효과에 대한 기대는 이상이 아닌 현실로 다가오게 될 것이다.가오게 될 것이다. 동일하게 25%의 소유권을 가지고 있다. ?스굴 시추사업은 2008년까지 수행될 계획이며, 시추작업은 2005년까지 완료될 계획이다. 연구 진행과 관련하여, 공동연구의 명분을 높이고 분석의 효율성을 높이기 위해서 시료채취 및 기초자료 획득은 4개국의 연구원이 모여 공동으로 수행한 후의 결과물을 서로 공유하고, 자세한 전문분야 연구는 각 국의 대표기관이 독립적으로 수행하는 방식을 택하였다 ?스굴에 대한 제1차 시추작업은 2004년 3월 말에 실시하였다. 시추작업 결과, 약 80m의 시추 코아가 성공적으로 회수되어 현재 러시아 이르쿠츠크 지구화학연구소에 보관중이다. 이 시추코아는 2004년 8월 중순경에 4개국 연구팀원들에 의해 공동으로 기재된 후에 분할될 계획이다. 분할된 시료는 국내로 운반되어 다양한 전문분야별 연구에 이용될 것이다. 한편, 제2차 시추작업은 2004년 12월에서 2005년 2월 사이에 실시될 계획이다. 수백만년에 이르는 장기간에 걸쳐 지구환경변화 기록이 보존되어 있는

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A Study on the Improvement of Efficient Execution System for Cadastral Resurvey Project (지적재조사사업의 효율적인 추진체계 개선에 관한 연구)

  • Kim, Jae Myeong;Choi, Yun Soo;Yoon, Ha Su;Kim, Young Dan
    • Spatial Information Research
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    • v.21 no.4
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    • pp.47-62
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    • 2013
  • Recently there are growing arguments about the needs to improve Cadastral Resurvey Projects more efficiently and rationally since the projects have realistically started. This study aims to analysis some problems of the projects and finds out the solutions. With this purpose, we have surveyed some literatures related to the demonstration projects, and then have examined some similar domestic urban development projects and international Cadastral Resurvey Projects in order to apply their appropriate tools to the present or future projects. Generally the execution process of Cadastral Resurvey Projects has four steps and this study arranges the main problems in each steps. In the result it suggests that some improvements should change as the followings. (1) It is more effective to take planning-based approach than project-based one. (2) The project boundary needs to be decided with the rectangular patterns not the irregular ones for the efficient project. (3) The adjusting the current baseline of agreement should be reconsidered because too high baseline may make the project difficult to progress. (4) Not only systematical public relations to promote the projects but also a variety of incentives to induce the public participations is very important to solve the problems of involvement. (5) Institutional tools for collaborate planning is also desirable to solve the conflicts among stakeholders rationally and effectively.

A Study on Main Features of SNS Affecting SNS User Acceptance Decision (SNS의 수용결정에 영향을 미치는 SNS의 주요 특성에 관한 연구)

  • Oh, Eun-Hae
    • Management & Information Systems Review
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    • v.31 no.3
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    • pp.47-73
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    • 2012
  • SNS allowed users to serve not only as the content and message producer but as the consumer, with development into various types of SNS platforms. Instead of a traditional media structure of media-to-many and unspecified users, it also made it possible to achieve one-to-one or one-to-many interactions, regardless of time and space, through SNS platforms. Moreover, according to development of digital communication technology, IT, media contents and communication network have been mutually connected, though they were once separate. The changes in communication environments have caused rapid disorganization and reorganization in popular culture led by specific expert groups. Such trend has a greater influence on marketing strategies of enterprises. In other words, it will lead them to mostly introduce new information technologies, based on consumer market, and to strategically participate in SNS for promotion and marketing for their products and brands. Likewise, SNS has currently appeared as the main media affecting consumers' behaviors. In consideration of the importance of SNS features, which can stimulate responses of other users, analysis of main features affecting SNS user acceptance decision is required, as well as its utilization strategies. Accordingly, this study conducted division of SNS features into openness, quickness, interactiveness and economical efficiency to derive strategies for increasing the usage frequency of SNS and ultimately maximizing the expectation effect, in addition to an empirical analysis of effects of SNS features on usefulness, easiness and pleasure perceived in SNS, and SNS user intention.

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Approved Exporter Status in Korea (한국의 인증수출자 제도에 관한 법적 고찰)

  • Lee, Chang-Sook;Kim, Jong-Chill
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.351-373
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    • 2011
  • Certificates of Origin(C/O) are necessary to gain benefits from preferential tariff treatment under the Free Trade Agreement(FTA). The C/O can be issued by issuing authorities or by exporters themselves. Recently, due to signed FTA such as Korean-EU FTA, issuance of self-declared C/O by exporters is increasing. In order to be qualified to issue self -declared C/O, exporters are required to acquire Approved Exporter status. An Approved Exporter is only required to present an invoice to substitute the certificate. The invoice contains an Approved Exporter number and a declaration that states the goods comply with the origin requirements. Either certification or notarization is not necessary. In result, the exporters are responsible for application of a preferential tariff under the self-declared C/O which issued incorrectly, even if it is not intentional. Therefore, in this paper, we studied authorization for Approved Exporter status and the practical use of its status. If companies obtain more Approved Exporter status, the effects of FTA would be maximized due to application of a preferential tariff under the C/O.

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