• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.337-350
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• 2001

전자상거래는 전통적 시장이 갖는 시간적, 공간적 제약을 극복하며 시장확대, 효율성 제고, 비용절감 등의 효과를 제공한다. 이에 따라 급격히 활성화되고 있는 전자상거래에 대한 대응능력 강화는 기업의 경쟁력을 결정하는 핵심요소로 인식되고 있다. 특히 전자상거래의 활성화는 중소기업들의 판로확장 및 홍보에 많은 영향을 미침에 따라 조직과 규모면에서 열세인 중소기업의 경쟁력 강화를 위한 새로운 대안으로 인식되고 있다 (김진수외,1998). (중략)

• Journal of the korean veterinary medical association
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• v.39 no.4
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• pp.351-360
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• 2003

성장촉진용 호르몬제제는 생체에서 근육단백질 합성 증가, 성장촉진 효과를 발휘하는 생리활성 물질로 정상적인 분비과정을 통하여 생성되는 천연호르몬과 화학적으로 제조된 합성호르몬으로 대별된다. 주요 육류수출국에서는 가축의 생산성 향상을 목적으로 성장촉진용 호르몬제제의 불법적인 오$\cdot$남용이 성행하여 식육중에 잔류되는 문제를 일으키고 있다. 축산물중 성장촉진용 호르몬 제제의 잔류방지를 위해서는 축산현장에서 사용되는 동물용 의약품의 용법, 용량을 정확히 지키고 휴약기간을 준수하는 자세가 관건이며 이를 위하여 수의사의 적극적인 계도와 홍보가 절실히 필요하다.

• Digital Contents
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• no.5 s.156
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• pp.96-97
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• 2006

200년 여름. 우리들은 월드컵을 통해서 하나가 되었고 그 안에서 감동을 느꼈다. 특히 우리나라의 4강신화는 세계 속에 대한민국이란 브랜드를 확실하게 각인시키며 엄청난 홍보 효과를 가져다 줬다. 4년이 지난 지금 우리는 세계적인 축제이자 모든 축구선수들의 희망인 또 한번의 월드컵을 애타게 기다리고 있다. 4년전의 기쁨과 감격을 다시 누릴 수 있게 되길 기원하면서 말이다. 그래서 일까, 유저들의 니즈를 파악한 게임업체들은 월드컵 특수를 노리며 앞다퉈 축구게임을 출시하고 있다. 축구란 대중성을 가진 스포츠를 게임으로 구현, 분위기까지 잘 맞물리게 한다면 기대 이상의 성과를 얻을 수 있기 때문이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.563-564
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• 2009

본 연구에서는 GIS 소프트웨어 시험 사례를 통해 축적된 결함 데이터의 분석을 통한 결함 개선비용에 관해 분석함으로써 품질에 대한 투자와 효과를 측정하여 품질확보에 필수적인 비용을 정량적으로 산출한다. 이에 따라 기업 또는 산업 단위의 품질투자의 당위성을 홍보하는데 적극 활용할 수 있는 결과를 도출하고자 한다.

• Journal of Korea Game Society
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• v.18 no.6
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• pp.111-120
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• 2018

Serious games are developed not only as a means of enjoying fun, but also as a special purpose in various fields such as education, medicine, public relations, and management. Such a serious game should have the effect of meeting the specific purpose with the game of the general game. However, it is difficult to show both game performance and effectiveness. This study examines game performance and effectiveness of serious game, and suggests a method of finding model of superior serious game. In the experiment, we examined the game performance of some commercial and general games using the proposed method and confirmed the meaningful results.

• KIPS Transactions on Software and Data Engineering
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• v.7 no.4
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• pp.153-158
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• 2018

The visitors' patterns of the homepages in university were classified and analyzed with the network analysis based on the hyperlinks. The numbers of visits to English web-pages were proportional to those of Korean with much less counts. The larger count of visits was confirmed for the case of colleges than the departments, showing the upper boundary of visits from the plot with the Betweenness centrality normalized by the degree. For the better visibility, well-designed hyperlinks with the proper public relations were suggested based on the quantitative analysis of visitors' count.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.259-264
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• 2018

This study analyzes whether the national scholarship system achieves the policy goal to provide the half-tuition and suggests ways to improve the policy. The study finds that the national scholarship system provides free education for students from under 2nd decile income and the half-tuition for students from under 6th decile. However, since students don't feel fully the effect of the policy, this study proposes policy improvements on new approaches to public communications. Also is suggested the necessity to change the policy tool from debt-like to equity-like investment.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.33-42
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• 2016

Utilization of cultural contents is more and more increasing as it is believed to improve local problems and provide historical values. This kind of business is positive in terms of the fact that it attracts visitors into local areas and activate local commercial areas. Under this trend, the construction of specialized streets is required to be approached with first priority to solve problems of cities. So to speak, it's more important to solve intrinsic problems found in local communities and then approach cultural contents step-by-step rather than constructing new spaces with first priority. Moreover, cultural contents should accompany economic aspects which result in local community-friendly and sympathetically concentrated values. Under this sentiment, the efforts to suggest economic ripple effects for government local government's businesses using cultural contents are very important. This study analyzed how much economic ripple effects is yielded by reflecting cultural contents. As the result of analysis, specialized street with cultural contents applied are proved to be more concentrated on multiplier of expediting employment, income and tax and tourism industry than service industry. On the contrary to this, service industry showed more concentrated multiplier of expediting production, income, added values and chain reaction effect (coefficients for influence and sensitivity for front and rear side of tourism industry. Based on these results, construction of specialized streets with cultural contents applied is proved to help synergy effects for local economy.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.277-287
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• 2016

This research was conducted over four weeks from April 1, 2016 until April 30. Data collection was of responses from customers who a self-targeting customers who have visited more than 10 eating out establishments in downtown Seoul. First, a regression analysis was conducted to analyze the effect of activity of the food service industry marketing communications on customer satisfaction. First, advertising, B=0.107 (p<.001), convenient, B=0.093 (p<.05), social B=0.294 (p<.01), PR B=0.334 (p<.001), sales promotion B=0.542 (p<.001), personnel sales each had a significant positive influence (+) on customer satisfaction B=0.111 (p<.01). Secondly, menu selection catering property between marketing communications and customer satisfaction analysis of the impact of human Sales were significantly positive (+) Publicity Department had the effect of (-). In addition, advertising and sales promotion did not have any moderating effect.

• Information Systems Review
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• v.9 no.1
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• pp.67-84
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• 2007

In diffusing an information systems(IS), the provider of the IS can be more effective if they can identify user groups who can adopt the system early. By focusing on the user groups, system providers can encourage them to adopt the IS. After the early adopters adopt an IS, the diffusion of the system to other groups can be easier by early adopters' voluntary advertisement and help in adopting the IS. Instead of discrete choice methods which are usually used for this purpose, we suggest a decision tree method. Compared to discrete choice methods, this method is more accurate for prediction and can easily identify non-linear segments of groups. By testing the data of adopters of an IS in agricultural business, we show the excellence of this method in identifying target groups to focus on. This method would help system providers to diffuse their systems by starting from early adopters.