• Journal of the Korean Society for information Management
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• v.33 no.4
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• pp.27-57
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• 2016

The objective of this study is to explore the strategies to promote the use of the subject guide for Korean modern literature. To meet this objective this study conducted a survey on users' awareness of the subject guide service and sought out experts' opinions to identify the strategies to promote and improve the subject guide for Korean modern literature. The study proposes the following strategies: 1) Conduct promotional activities utilizing a variety of social media; 2) provide education for the user to enhance understanding of the utility of the subject guide; 3) build a website dedicated to the subject guide service for Korean modern literature; 4) provide an efficient subject-specific bibliography service by improving the quality of the subject guide, by offering full texts, ongoing content updates, and coordination with other institutions and agencies; and 5) tailor the service to user characteristics such as gender, age, occupation, and education level. Suggestions for future directions include research on the collaborative system, additional specific promotional strategies to promote the use of the subject guide, and development of evaluation indicators of the subject guide for Korean modern literature.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.07a
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• pp.509-512
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• 2015

국내 자영업자의 수는 매년 증가하고 있으나 판로나 홍보 부족으로 인해 폐업하는 자영업자의 수가 급격하게 증가하고 있다. 대형 FC는 별도의 마케팅을 지원하는 조직을 보유하고 있어 홍보나 판촉에 용이하지만 개인 소상공인들은 주로 전통적인 광고수단인 전단이나 판촉물을 통해 홍보함에 따라 수익 창출에 어려움이 있다. 최근 고속 네트워크 발전과 다양한 고성능 스마트 단말의 보급으로 홍보할 수 있는 매체와 채널이 다양화되고 있다. 그러나 소상공인들은 이러한 환경을 적극적으로 이용할 수 없는 상황이다. 따라서 IT 활용 능력을 통해 소상공인이 손쉽게 이용하기 위한 경쟁력 있는 다차원 홍보물을 활용한 소상공인 점포지원 서비스가 필요하다. 본 연구 과제에서는 다차원 홍보물을 활용한 소상공인 점포지원 서비스 시스템 및 UI 개발을 수행한다. 이를 통해 고객의 점포 재방문율을 향상시켜 소상공인들의 이익 창출을 증대할 수 있다. 본 연구에서는 다차원 홍보물을 활용한 소상공인 점포지원 서비스 시스템 및 UI 개발을 위해 소상공인 점포들이 이용 가능한 서비스 시나리오 개발, 고객 정보 관리 기능 개발, 다양한 형태의 메시지 전송 기술 개발과 시험 테스트를 수행한다. 본 용역 과제는 (1) 다차원 홍보물을 활용하여 고객 재방문율을 향상하는 서비스 시나리오 개발, (2) 고객 정보 관리 기능 개발, (3) SMS, MMS, 애플리케이션 등을 이용한 다양한 형태의 메시지 전송 기술 개발, (4) 고객 정보 관리와 다차원 홍보물 전송이 수행 가능한 형태의 UI 개발, (5) 소상공인 점포지원 서비스 시스템 프로토타입 개발 부분으로 구분하여 진행되었다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.31 no.3
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• pp.51-77
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• 2020

This research is aimed at contributing to the education related to library space planning by carrying out a questionnaire survey on the recognition of libraries related to the education related to library space planning and supporting libraries in charge of library space planning through the result analysis. The following is a report on the direction and improvement of education based on a survey on the impact on subjects related to library space planning. First of all, education on library space planning should be centered on practical work of space planning. Second, the participation of librarians in the planning process of library space must be considered important for smooth communication with users and experts. Third, it is expected to be necessary to plan education methods and curriculums related to the planning of library space according to the size and budget of the library. Fourth, active public relations regarding library space planning education is necessary. The active promotion of library space education will emphasize the participation and necessity of librarians in space practice, and further contribute to the operation of libraries and the provision of library services to users.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.405-415
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• 2014

The purpose of this study is to investigate the knowledge and recognition about blood donation and satisfaction, look for ways to promote the idea that effective, was trying to get the plan to provide the basis for the expanding population of voluntary and continuous blood donation. A survey was from May 9, 2012 to May 24, 2012 and total 636 copies were used as final study data. The data collected analyzed with SPSS win 21.0 using descriptive methods, frequency analysis, chi-square test, t-test, ANOVA. The results were as follows. First, the rates of the blood donors were higher in the men, in the age group from 20 to 29, in the students and in the group that received college or higher education. Second, as for the knowledge and recognition of the blood donors on blood donation, many replied they didn't know well about it. Concerning satisfaction level, they gave higher marks to satisfaction with related service than with blood donation itself. Third, the necessity of sustained blood donation promotion and education was pointed out. TV was most preferred, followed by ads on the street and ads on the subway. To expedite an increase in the blood-doner population, prolonged education and promotion are required to change the way that people in general look at blood donation, and a variety of rewards should be provided for blood donors.

• Journal of Popular Narrative
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• v.27 no.1
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• pp.53-98
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• 2021

This paper examines the ways in which Hollywood feature films produced and widely circulated with the establishment of the studio system was consumed in the ethnically segregated Korean movie theaters in Kyǒngsǒng in the 1920s. Focusing on how those theaters appropriated what Hollywood represented, this paper has three objectives. First, from a historical and economic perspective, I will historicize the emergence of so-called prestige pictures and how movies became a branded product in that process. Second, I will also loot at how Chosǒn Theater, one of the earliest movie theaters in the Korean-resident area in Kyǒngsǒng who sought to be a prestigious movie palace actively exploited Hollywood brand, by foregrounding its Paramount connection, in particular. Lastly, through a close reading of weekly programmes and handbills, I will examine how these promotional print materials, as an intermediating medium, helped to supplement the audiences' viewing of Hollywood movies while creating loyal audiences.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.379-386
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• 2021

The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.93-102
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• 2008

With the advance of ubiquitous environment, a lot of changes occur in various kinds of applications. The marketing for festivals is not an exception. Due to the needs for changes in the festival marketing, researches about active marketing suitable for ubiquitous environment are increasing. The purpose of this paper is to develop a u-pamphlet based on PDA and QR code. In this paper, we focus on Jeju Jeongweol Daeboreum Fire Festival, shortly Jeju Fire Festival, as a pamphlet content, which is one of the best domestic festivals. When tourists attend Jeju Fire Festival, the proposed u-pamphlet provides various forms of Jeju Fire Festival information either by accessing digital content stored in PDA directly or by interpreting QR code in the Festival area and connecting remote digital content indirectly. In addition, in order to analyze the necessity, the usefulness, the functionality, and the technical barriers of the u-pamphlet, we make a questionnaire after we exhibit our u-pamphlet.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.162-170
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• 2008

The promotion of new product is one of most important object for exhibition design. The majority of conventional exhibition technique has been implemented through one-way communication. However, using digital technology, development of new exhibition techniques is necessary for promotion of high-tech products and consideration of the phases of the times. This paper propose the various possibilities of exhibition design model which is using camera sensing and video input/output. Interactivity is efficient method to communicate between viewers and displays. Viewers can be participate actively and exhibition goal will be accomplish through this. Using camera as visual senses, video input/output technique is offered not only introducing new product but also entertaining viewers through various ways of representation. Physical experience and learning process can be expected from the exhibition space and the object. The classification of the artist who are using video input/output technique and exhibition examples are described. The collaboration on a work with the new media artist and the exhibition design will be complement each other. It will be solved the problems of realization and corporation of idea and technology.

• Convergence Security Journal
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• v.13 no.2
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• pp.165-173
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• 2013

This thesis is the study of the analysis about Direction of Promote and Acquisition Program of Human Strength. Now we have question 'How we should develop the human resources program to gain human strength in the strategic environment of the future?' We know that if we don't estimate our project precisely, then we can't get good human resources. The purpose of this study is to find the way that how to gain excellent human resources now and in the future. The Ministry of National Defense to study US military Acquisition system. Korean military strategy in the situation of the confrontation between South and North Korea and in the situation of the international relationship and the way of constructing the military strength for the future. To improve Acquisition Program of Human Strength, we must develope and assess the future strategic environment of the Korean Peninsula especially Acquisition Program of Human Strength.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.1-9
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• 2021

OASIS(Online Archiving & Searching Internet Sources) is a web archiving project of the National Library of Korea started in 2004 to systematically collect, manage, and preserve online digital information resources. In this study, the following problems were derived by analyzing the access log of the OASIS website and conducting a user survey. First, people's awareness of the OASIS project was very low, and there were many first-time visitors to the website. Second, active promotion and service reorganization to improve the use of OASIS was insufficient. The study suggested that the improvement point of this was to strengthen its own direct promotion and indirect promotion in connection with other agencies. In addition, it was proposed to enhance the service through user-customized services and to reinforce content that induces interest and fun.