• Journal of Distribution Research
• /
• v.4 no.3
• /
• pp.23-32
• /
• 2000

본 연구는 점포내에 쇼핑객이 밀집해 있는 정도와 쇼핑객이 지각하는 혼잡함이 쇼핑시간에 미치는 영향을 분석한다. 연구의 구체적인 목적으로 첫째, 밀집 상태와 혼잡함의 개념을 구분하여 각 점포유형에 따라서 혼잡함이 다르게 지각됨을 규명한다. 둘째, 밀집상태와 혼잡함에 대한 지각이 쇼핑 시간에 미치는 영향이 점포유형과 쇼핑객들의 쇼핑 가치관에 따라서 달라지게 됨을 밝힌다. 연구 결과 점포 유형에 따라 동일한 수준의 밀집 상태에서 쇼핑객이 지각하는 혼잡함의 수준이 달라짐을 알 수 있었다. 또 지각된 혼잡과 쇼핑시간과의 직접적인 상관관계는 입증하지 못하였지만, 점포유형과 쇼핑가치관에 따라 밀집도가 쇼핑시간에 미치는 영향이 다름을 밝힐 수 있었다.

• Proceedings of the Korean DIstribution Association Conference
• /
• 1999.11a
• /
• pp.229-246
• /
• 1999

구매환경이 포함하고 있는 상황적 요인은 소비자들의 의사결정 과정에 상당한 영향력을 행사할 수 있음에도 불구하고 그간 이루어진 연구들은 의사결정이 발생되는 특정 시점이나 장소를 고려하지 못한 것이 일반적이다. 그러나 현실적으로 이러한 상황적 요인은 소비자의 구매행위에 커다란 영향을 미치게 된다. Belk(1975)는 상황적 영향력(situational influence)이란 현재의 행위에 명백하고 구체적인 효과를 미치는 특정 시점(time) 및 장소(place)와 관계되는 요인이라고 정의하고 있다. (중략)

• Korean Journal of Environment and Ecology
• /
• v.30 no.3
• /
• pp.423-433
• /
• 2016

This study compared the effect of different types of sounds(no sounds, sounds of nature, music, and sounds of children playing) on profile of mood states(POMS) in a healing forest. Data were collected from 231 respondents selected from among visitors to the 'Healing Field' in 'Jangseong Chukryongsan Pyeonbaek Healing Forest' in October, 2012. Each respondent was exposed to one type of sound. The results showed that there were differences in POMS among the different sound treatment groups. Sounds of children playing showed negative effects on POMS. Unexpectedly, however, sounds of nature and musical sounds had no effects on POMS. These tendencies were consistently found not only for total mood disturbance score (TMDS) but also for POMS by factors (i. e. tension, anger, vigor, fatigue, confusion, depression). Perceived crowding level was positively correlated with TMDS(r=0.568) and POMS by factors (range: r=0.331 - 0.571). This paper discusses the research results and suggests several managerial implications.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.5
• /
• pp.52-63
• /
• 2014

This is the study on users' perception gap about the effects of leisure space development of the Han River Citizen Park according to leisure constraints and was to identify leisure constraints expressed when using Han River Citizen Park and identify perception on positive and negative impacts according to use behavior characteristics of Han River Citizen Park and leisure space development. In order to compare and analyze the perception gap about the leisure space development of Han River Citizen Park users according to leisure constraints, we classified information and resources, economic affordability, free time on leisure activities in Han River Citizen Park into high influence group and low influence group and did an in-depth analysis. The results are as follows. First, Han River Citizen Park has the nature of neighborhood use with little influence on leisure constraints such as jogging and marathon, biking etc. including walking and relaxation and was a place to visit for simple exercises. Second, in the effects according to leisure space development of Han River Citizen Park, affordable leisure activity costs and ease of access were evaluated the most highly and congestion due to increasing users, increase in administrative operating budget and management personnel were concerned the most. Third, the leisure constraints in Han River Citizen Park were affected in the order of free time, economic affordability, information and resources. There were also perception gaps in congestion due to an increase in administrative operating budget and management personnel, increase in users including improvement of various leisure opportunities and leisure levels, encouragement of pride and attachment for Han river, affordable leisure activity costs depending on the degree of the influence of leisure constraints. Therefore, this study can be said to have the meaning in that we could identify leisure constraints affecting Han River Citizen Park users and resulting perception in leisure space development and revealed that the degree of the influence of leisure constraints varies in the use behavior of leisure space development of Han River Citizen Park and perception of positive and negative development impact. In addition, in order to resolve leisure complaints according to leisure constraints, we studied the need of accompaniment of leisure space operation and management system, development of various customized programs, introduction of recreational space and facilities prioritizing public interest rather than private interest with public relations and information delivery about leisure space of Han River Citizen Park.