시장지향성에 대한 관리자와 종업원간, 호텔등급별 지각 차이 및 사업성과의 관계 분석 (The Analysis of Perceived Difference of Market Orientation between Managers and Employees, and Relationship between Market Orientation and Business Performance in Hotel Firms)
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- Asia Marketing Journal
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- 제2권1호
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- pp.27-41
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- 2000