• Asia Marketing Journal
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• v.13 no.4
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• pp.139-158
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• 2012

This study was intended to classify tie-in promotion tools by the criteria of benefit-fit between consumer and tie-in promotions. Tie-in promotion tools include tie-in price reductions, tie-in coupons, tie-in memberships, tie-in contests, tie-in sweepstakes, tangible and intangible tie-in premiums, tie-in payment terms, tie-in samples, tie-in events(culture event, charity event, experience event) and tie-in fund·rebates. The fit between consumer pursuit benefit and tie-in promotion supplying benefit was used as a classification criteria on the basis of Lee et al.'s study in 2011. For the experiment, one stimuli and 12 scenarioes were developed. 100 pieces of data were obtained for each scenario. As a result, benefit fit was subsequently divided into two factors: hedonic-benefit fit and utilitarian-benefit fit. Tie-in promotion tools were then classified into 4 types: high hedonic benefit-added, high utilitarian benefit-added, low hedonic benefit-added, and low utilitarian benefit-added. In previous research, tie-in promotion type was mainly divided by the evaluative criteria on company's viewpoint such as horizontal/vertical or intra-company/ inter-company, which reflects mutual exclusiveness between two criteria. Whereas, in this study, tie-in promotion type was divided by evaluative criteria on consumer's viewpoint such as hedonic- benefit fit/utilitarian-benefit fit. The classifications in this study practically reflect benefit-added of tie-in promotion type superadded one benefit coexisting two benefits.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.277-293
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• 2015

This study examined the relative retrieval effectiveness after relevance feedback between two systems (Title/Abstract and Full-text) using four different sets of relevance judgment. Four relevance levels (not relevant, marginally relevant, relevant, highly relevant) are also used, each of which is determined by referees giving a relevance score to documents. This study also investigated how much the average precision was improved after relevance feedback when "marginally relevant" documents are included in the relevant class with the Title/Abstract system, and with the Full-text retrieval system as well. It is found that the Title/Abstract system benefited from relevance feedback with the marginally relevant documents. In case of the Title/Abstract system, the higher percentage of improvement was consistently obtained when including the marginally relevant documents in the relevance class, however the result was vice versa in case of the Full-text retrieval system. It implied that the marginally relevant documents in the relevant class had caused noises in the Full-text retrieval system.

• Asia Marketing Journal
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• v.13 no.2
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• pp.1-26
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• 2011

This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)'s Strategic Experiential Modules (SEM) which classified consumer's purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected "sense" and "think-act-relate" experiential modules. Fashion was only found to affect "feel" module. Also, the "think-act-relate" module positively affected all components of consumer-brand relationship. And, "love and passion" component was significantly influenced by sensory experience, while "mutual commitment" and "affinity" were both affected by affective experience. In addition, gender difference was found in fashion, economy, and functionality among the sought benefits, Specifically, women showed higher score on fashion and functionality than men, while men scored higher in economy benefit than women. Also gender was a differentiating factor for "feel" and "think-act-relate" experiential modules, where women scored higher than men. Finally, In terms of causal relationships, "functionality" influenced all three experiential modules (sense, feel, think-act-relate) for both men and women. But, women showed more significant relationship between brand and sensory module, whereas men showed significant relationship between brand and think-act-relate module. At conclusion, the study provides some strategic implications that cosmetics companies need to strengthen brand relationship with consumers in order to provide them with targeted purchase experiences that fit the benefits most sought by them, which will result in competitive strengths.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.1-14
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• 2018

As interest and consumption of luxury goods have become more popular, luxury goods market is growing rapidly. Consumers can acquire psychological satisfaction with material abundance by purchasing and using luxury goods. Also, from the view of corporations, luxury goods have price inelastic characteristics, so they can enjoy price premium and it is good to produce good performance. That is the reason why they should pay much attention to securing luxuriousness. This study examined the establishment of brands luxuriousness in Korean SMEs. First, it examined the world market of luxury goods industry and the present condition of Korean market. Then it identified the constituents of luxuriousness by examining the prior studies and related literatures, and designed a research model based on the theoretical grounds to suggest the methods of brand luxuriousness building of Korean SMEs. Luxuriousness can be defined as the attribute of product that distinguishes luxury goods from other products by consumers' perceptions, and the factor that provides situational benefits that motivate consumers' purchasing behavior. In this study, I identified the sub-dimensions of luxuriousness according to whether there are product related attributes and consumers' benefit in consideration of the problems of existing studies. Product related luxuriousness are classified into superiority(functional benefit) and scarcity(experiential benefit), while non-product related luxuriousness are classified into differentiation(symbolic benefit) and traditionality(exclusive benefit). The following are the ways to build brand luxuriousness. First, company can use product factors. High quality, excellent design, high recognized brand with strong, favorable and unique images can enhance the luxuriousness of brand. Second, company can use price factors. Consumers tend to perceive luxury goods as high-priced items, so lowering the price of product can undermine the luxuriousness of product. Third, company can use distribution factors. It is effective for making consumers to perceive the differentiation and scarcity of luxuriousness through limited distribution channel. In addition, store atmosphere suitable for luxury brands should be created. Fourth, company can use promotion factors. The more consumers are exposed to advertisements, the more positive attitudes toward luxury brands are made, and consumers recognize luxuriousness higher. Price promotion negatively affects consumers' perception of luxuriousness. Fifth, company can use corporate factors. Consumer evaluations of products are influenced not only by the product attributes but also by the corporate association and corporate image surrounding the product. Considering the existing researches, it is possible to enhance the brand luxuriousness through high corporate competence and good corporate reputation. In order to increase the competence of the enterprise, it is useful to approach multidimensionally in relation with the knowledge creation capability. In corporate reputation, the external stakeholders' reputation is important, but the internal members' reputation is also important. Korean SMEs will be able to build brand luxuriousness by establishing marketing strategies as above and/or mix(integrate) them according to the situation.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.05a
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• pp.393-408
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• 2005

인터넷의 성장은 고객에게 많은 혜택을 주었지만, 방대한 양의 정보는 오히려 장시간의 상품 탐색과 제품 선택을 어렵게 만들었다. 이에 따라, 정보의 양을 줄여 줄 수 있는 서비스를 고객들은 요구를 하기 시작하였고, 이에 따라 다양한 방법들이 고객에게 제시 되어졌다. 제시되어진 방법 중의 하나가 개인화 추천 시스템이다. 추천 시스템은 고객의 취향과 관심에 적합한 상품을 추천 해 주는 서비스로서 상품 검색 노력을 줄여 주고, 고객의 취향에 적합한 제품을 제시 해 줌으로써 고객충성도 제고에도 많은 도움을 주고 있다. 이러한 추천 시스템에서 가장 많이 사용되어지고 있는 기법은 협업 필터링이다. 협업 필터링은 협업에서도유용한 기법으로 인정을 받았다. 하지만 희박성과 확장성이라는 문제점으로 인해 추천의 정확도가 다소 떨어진다는 것이 단점이다. 본 연구에서는 이러한 단점을 극복할 수 있는 방법으로써 Hybrid 협업 필터링 기법을제시하고, 이를 토대로 추천 기법이 혼합되어진 Hybrid 추천 시스템에 대한 개념을 제시하고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.812-813
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• 2024

본 논문은 검색 증강 생성 기법과 ChatGPT 를 결합한 사용자 맞춤 정책 추천 서비스인 ChatPub 을 소개한다. ChatPub 은 대한민국 청년을 대상으로 최소한의 개인 정보를 제공받아 적합한 정책을 추천해 주는 웹 서비스다. 정책 정보 사이트를 실시간으로 반영하는 데이터베이스를 참조함으로써 최신 정책 정보를 반영할 수 있으며, 사용자 친화적인 채팅 인터페이스를 통해 원하는 정책 정보에 쉽게 접근할 수 있다. 본 서비스를 통해 청년 정책의 접근성을 높이고 다양한 혜택을 쉽게 알림으로써 더 많은 기회를 제공할 수 있다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.4
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• pp.700-707
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• 2018

Vehicles are used in daily life as convenient transport, it is important to authenticate driver because vehicles are controlled by driver. Especially, in these days, there is a discussion on introduction of Driving Under the Influence car-starting locking device installation for preventing accidents caused by Driving Under the Influence of alcohol, these car-starting locking device installation requires a lot of money and time. Suitable user authentication for solving user's inconvenience during the disabled and men of national merit to receive discount benefits is needed. In this paper, For solving these problems, we propose the efficient vehicle control and user authentication system for preventing driving under the influence and providing the disabled and men of national merit benefit based on driver authentication by using user's smartphone NFC communication and user's biometric information.

• Asian Oncology Nursing
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• v.7 no.1
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• pp.79-89
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• 2007

연구 목적: 1980년대 이후 미국 여성들의 유방암 조기 진단을 위한 방사선 검진율은 급속히 증가하였음에도 불구하고 유색 인종의 여성들은 여전히 조기 검진의 혜택을 받지 못하고 있다. 유색인종 여성들의 낮은 검진율을 설명하기 위해 여러 건강행위이론을 이용한 관련 요인들이 연구되어 왔다. 이 논문은 미국 보건 의료관련 연구에서 가장 많이 쓰이는 다섯 건강행위 이론을 유색 인종 여성, 특히 한국 이민 여성들의 유방암 조기검진 이행에 적용하기 위해 사회문화적 적합성을 평가하기 위해 고안되었다. 연구 방법: 네 종류의 데이터 베이스(CINAHL, MEDLINE, PsycINFO, Sociological Abstracts)를 이용한 심층적 문헌 고찰을 통해 각각의 이론으로 유방암 조기 검진을 설명한 연구들을 모두 분석하였다. 연구 결과: 각 이론들의 배경, 주요 요인, 그리고 유색인종의 유방암 조기 검진에서의 적용 연구 등을 분석하였다. 결론: 서양 문화권 속에서 개발된 각 이론들이 한국적 정서와 행동을 설명하는데 명확한 한계가 있으며 이러한 한계를 극복하기 위해서는 기존의 이론들을 면밀하게 재분석하여 한국적 특성을 담아낼 수 있는 새로운 이론의 도출이 요구된다.

• Korean Security Journal
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• no.41
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• pp.123-151
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• 2014

The purpose of this study was focused on the relationship between private guards' job embeddedness and dual commitment. In this study, job embeddedness is selected as an independent variable and dual commitment is selected as a dependent variable one. job embeddedness was divided into three sub-factors such as "fit", "links", and "sacrifice", and dual commitment is again composed with organizational commitment, and career commitment. Moreover sex, age, academic background, service period, and income were selected as a control variable. To test the hypotheses, survey data from private guards in Kyungpook are collected and analyzed. Principal component method is used to see which items cluster together in each factor and to calculate factor scores. Multiple regression analysis identifies several factors which have significant effects on dual commitment. Key finding can be summarized as follow. Fist, the factor of "fit" have significant effects on organizational commitment, and career commitment. Second, the factor of "links" have significant effects on organizational commitment, and career commitment. Third the factor of "sacrifice" have significant effects on organizational commitment, and career commitment. Finally, when all the variables with significant effects are included in the final model, "links" disappear, while "fit" and "sacrifice" remain statistically significant. Based on these finding, this study suggests some policy issues to promote private guards' dual commitment.

• Journal of Distribution Research
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• v.13 no.3
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• pp.127-154
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• 2008

For the large scale retailers such as chain discount stores and specialty stores, having measurement tool to maintain service quality can be very crucial to sustain high and same level of service qualities around multiple stores. This study aims to develop service quality scales of large-scale stores using Korean discount store cases. We have studied the previous service quality measures including RSQS(Retail Service Quality Scale) and have modified and developed our own scale model called KD-SQS(Korea Discount Service Quality Scale). The following six components have been revealed as the basic dimensions of service quality of Korean discount stores: basic benefits, promotion, personal interactions, physical aspects, policy and additional convenience. Our scales have been verified through various validity and reliability tests.