• Journal of Digital Contents Society
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• v.12 no.2
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• pp.225-232
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• 2011

is an innovative creation, accommodating characteristics of various genres and media, ranging from elements of media aesthetics to visual aesthetics and games. Although it takes a form of a book, it exceeds stereotypes seen in paperbacks or eBooks. Because of such differentiated characteristics of this appBook (which is provided in the form of app), it induce users(readers) to conduct interactional activity. This study will mainly discuss about the formation of discourse of app based digital novel in a media aesthetic point of view. Considering the mutual relation between property of media and contents of stories, it is desirable to accommodate the mutuality of understanding between the digital media and formation discourse in creating stories.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.3
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• pp.54-64
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• 2022

Airlines have been introducing self check-in kiosks to reduce check-in time and improve operational efficacy to increase business revenue. The domestic airlines have actively provided kiosks at airports which are expected to reduce their operating costs and enrich their passengers' travel convenience. Based on the above background, the study investigates the factors influencing intention to use the self check-in kiosks by employing the Extended Technology Acceptance Model (ETAM). The study, therefore, designed a research model by reviewing theories and studies on the relationship among information quality, innovativeness, perceived ease of use, perceived usefulness, and intention to use the kiosks. The structural equation model revealed the following. Information quality and innovativeness had a significantly positive influence on perceived ease of use and perceived usefulness; furthermore, perceived ease of use had a significantly positive influence on perceived usefulness. In addition, both perceived ease of use and perceived usefulness had a significantly positive influence on intention to use. The results indicate that the airlines should constantly develop user-friendly contents and design of the self check-in kiosks.

• Journal of Korea Technology Innovation Society
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• v.16 no.4
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• pp.1090-1108
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• 2013

Recently national technology commercialization policy using the outcomes of public R&D has been promoting the activities of technology transfer and licensing. Firms also are considering licensing strategies to make great strides and strengthen their future competitiveness. In the licensing deals, objective and reasonable royalty determination is required to be accepted for both negotiation parties. This study analyzed the appropriate royalty range for various types of business and established three royalty influential factors with ten valuation items to explain royalty difference. This study suggested new method to estimate rationally reasonable running royalty rate, combining the appropriate royalty range from classic 25% rule and the result evaluated from royalty influential factors. The adequacy of royalty range from classic 25% rule is confirmed because its range is similar to that of royalty of transfer cases. The final estimate of running royalty can be made from linear function for royalty determination using the results of royalty range and royalty influential factors. This method suggested here is expected to practically useful to determine an appropriate running royalty rate for licensing negotiation.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.205-216
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• 2020

In this study, a research model is constructed based on the theory of technology adoption. Independent constructs are largely grouped into two: (1) virtual bank characteristics (responsiveness, ease of use, economic benefits, and security), and (2) individual characteristics (innovativeness, self-efficacy and Internet experience). On the dependent side, user satisfaction is posited to influence the loyalty via intention to continuous use. PLS analysis of 194 data points collected revealed that economic benefits, security, innovativeness, and Internet experiences are significantly and positively associated with user satisfaction, intention to continuous use and loyalty. Paths among satisfaction and intention towards the loyalty are also validated. Details of results are discussed with practical and academic implications.

• Information Systems Review
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• v.10 no.3
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• pp.257-287
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• 2008

Grounded in the prior literatures on acceptance and diffusion of IT and innovation in the level of organization research, 3 major constructional factors such as Motivation, IT resistance, and IT change management were investigated to suggest propositions from 15 multi-cases of PLM from 6 different companies in Automotive OEMs and suppliers, and we posited that the diffusion is continued only when motivation is stronger enough to overcome IT resistance as a fundamental finding and basis of this research on PLM acceptance and diffusion. The Motivation was found to be initiated and categorized from three different factors such as environmental factors, organizational factors, and technological factors, providing key propositions for further research: (1)The Automotive suppliers, contrary to OEM, are affected more by the demand of inter-connectivity as an environmental factor, while the other factors are similarly influencing to them, (2)The big organizations are influenced more by the champion, while the small organizations get influenced more by leader. (3)When the trend, inter-connectivity and complexity get stronger, the motivation gets more strongly influenced by the perceived benefit in the technological context. Regarding Change management we suggests IT change management is supportive to overcome IT resistance and also to enforce Motivation, and the critical mass exists differently according to the market maturity adopted, and more market matured technology has lower critical mass, implies less requirement of IT change management than less market matured technology.

• Journal of the Korea Society of Computer and Information
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• v.9 no.1
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• pp.103-109
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• 2004

Mobile payment service is a new innovating technology in the micro payment industry. Although it emerged only one or two years a9o in Korea, it is now highly used and prospered by many online companies. Traditional studies concerning the electronic payment system are usually about the payment process itself, so they stressed the security or the robustness of the process. The study from the angle of behavioral science seldom exists. This article describes the phenomenon of technology adoption with a particular focus on telephone Payment service. The article identifies which characteristic of the telephone payment service affects to the user status (user, non-users). To do this, this article mainly used Roger's Technology Acceptance Model and some characteristics are added to the model. The most important perceptual characteristic that affects to the user status was not security, but ease of use-the telephone payment service had to enhance continuously for the competitive advantage over the other payment service. Observability and convenience are also noted as important.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.243-262
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• 2021

The present study aims to identify the factors that affect the continuous use and discontinuance of the hospital information seeking applications(hospital apps thereafter) by employing the post acceptance model. The surveys were conducted with people who used the hospital apps from October 11 to 18, 2019. Researchers collected 125 valid data and analyzed them by using the structural equation model. The study found that the satisfaction and confirmation of expectation for the hospital apps users had significant effects on intention for continuous use and perceived usefulness, respectively. However, the perceived usefulness did not have a significant effect on the intention for continue use. The present study has identified the variables that influence the continuous use of these innovative technologies. The findings of the study confirmed the post acceptance model by observing the adoption and use of the hospital apps and extended the literature of the post acceptance model by discussing the unique characteristics of the hospital apps that satisfy the urgent help-seekers under emergency situations or the information needs emphasizing promptness. In addition, based on the benefits and limitations of hospital apps reported by consumers, the study provided practical implications for designing more user-friendly apps to hospital app developers or managers.

• Korean Journal of Social Welfare Studies
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• v.41 no.3
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• pp.443-475
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• 2010

Despite the rapidly increased concern on the circularity of the program development activities in the social service agencies, there are only a few studies about the phenomena. This study is to describe the characteristics of program development in the process of adopting, developing, and disseminating the social programs and to figure out the factors influencing differences in the 3 activities in social service agencies. The researchers constructed an explanative model including each 12-13 independent variables with 3 consecutive dependent variables on the basis of reviewing the related literatures. A multiple regression analysis was applied to predict the features of the program development using 195 questionaries responded from social workers in community service centers. As the result of the descriptive analysis, the two noticeable features are found; (1) the agencies have very actively adopted outside programs, developed appropriate programs for the agency, and disseminated the programs into other agencies in the community. (2) there are some positive aspects of the factors in related to the process of the program development. The results of the regression analysis show that the three dependent variables of the adoption, development, and dissemination are very closely interconnected with each others, showing the evidence of the circularity in the agencies. In addition, the 5 independent variables at the value of p .01 are statistically related with the circularity of the three dependent activities. The implication of major findings were discussed in academic and practical perspectives in Korea, including future research works in the area.

• Journal of Korea Technology Innovation Society
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• v.15 no.4
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• pp.766-782
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• 2012

Science and technology(S&T) are not only advancing, but also the number of stakeholders in those fields are increasing, and so the demands of S&T strategy for a particular field are increasing. In Korea, especially, this tendency is remarkable, and is evidenced by the fact that more than one hundred of S&T strategies have been established and implemented. However, academic attempts to clarify scientific methodologies for establishing S&T strategy have so far been rare. In this paper, a methodology to establish S&T strategies in a particular field is proposed and examined through a case study to determine its usefulness. First, through an analysis of the literature, previous studies on the establishment of a national S&T strategy and its related concepts are reviewed. Also, a representative framework plans, in accordance with relevant legislation and regulations, are reviewed. Meanwhile, the methodology, PEST-SWOT-AHP, is proposed and the features and applications are identified. For the case study, the strategy establishment of a fusion research and development program is performed. In order to apply the PEST-SWOT-AHP tool, an environmental analysis based on the fusion R&D roadmap is conducted. To examine the usefulness of the proposed framework, a national fusion R&D strategy applying PEST-SWOT-AHP is derived. As a result of the case study, four strategies were derived. Those are be the first mover, promotion of basic research and cultivation of manpower, boost commercialization and public acceptance and reinforcing international cooperation.

• Information Systems Review
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• v.24 no.1
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• pp.125-155
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• 2022

Platform contrasts with traditional industry in terms of innovativeness as it is rapidly developing with information technology. To redeem preceding researches which have separately focused on either platform acceptance based on technology acceptance model or resistance factors against platform's innovation, this study applied dual factor theory to check the simultaneous influence of enablers and inhibitors on resistance. This study chose purchasers of online used trading platform as a subject of study since it contrasts with other platforms in many characteristics. Based on preceding studies, the moderating effects of their past purchase numbers on the relations between resistance and use intention were also checked. The findings reveal that economic benefit as an enabler had significant negative influence on the resistance, but social influence didn't have expected influence. In case of inhibitors, both perceived complexity and perceived risk had significant positive influence on the resistance. Though resistance had significant negative influence on the use intention, its influence was moderated into the positive direction as users' purchase number increased. Lastly, resistance had mediation effect between antecedent factors (economic benefit and perceived complexity) and use intention.