• Journal of Korean Philosophical Society
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• v.145
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• pp.119-141
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• 2018

This paper is to address the consonance between Confucianism and Christianity, focusing on the first-generation clergy in Andong, North Gyeongsang Province, Korea. Andong has turned out many Confucian scholars since Yi Hwang, and thus founded the school of Togye (Yi Hwang's nom de plume). Meanwhile, some of Confucians in Andong converted to Christianity after reading the Bible. Thus, their religious activities and their interpretation of the Bible Confucian factors smacked of Confucianism, which suggests a need to reestablish the relationship between Confucianism and Christianity. This study produced the following results: First, the converts did not aspire to Christianity itself but to saving their country. The first-generation clergy in Andong wanted to sublimate their patriotic and Confucian spirits into Christianity, which is backed up by the independence movement planned jointly by Confucians and Christians in Andong. As for Confucians in Andong, their devotion to their country was a cause of the conversion to Christianity. Second, it was small wonder that Christianity was harmonious with Confucianism at least for early Christianity in Andong. In those days, Confucians in Andong had to achieve their realistic goals and thus did not need to deny Christianity. To relieve the national suffering, they had more need of Christian religiosity than Confucian morality. Likewise, missionaries wanted to propagate Christianity, and therefore did not deny the worldliness of Confucianism. On this wise, the two kept their identities and at the same time could compensate for their shortcomings from each other. This study names such Korean Christianity a 'humanistic religion.'

• Journal of Internet of Things and Convergence
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• v.9 no.1
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• pp.105-115
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• 2023

This study seeks to find a way to induce users to expand their direct participation in sports through the acceptance of digital technology. From July 1 to August 30, 2022, a survey was conducted targeting home training users who applied the Internet of Things (IoT). 129 people participated in the survey through non-face-to-face self-administration method. For data processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and 3-step mediation regression analysis were conducted using IBM's SPSS 21.0 program. The results of the study are as follows. First, in the relationship between the home training PPM model and direct participation in sports, ease appeared to have a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. In the mooring factors, individual innovativeness showed a complete mediating effect. Second, in the relationship between home training PPM model and direct participation in sports, usefulness showed a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. Among the mooring factors, individual innovativeness showed a partial mediating effect. Through this research, it is expected that the sports industry will contribute to the expansion of consumption expenditure and economic growth through the expansion of digital technologies such as NFT, Metaverse, and virtual/augmented reality.

• Journal of Broadcast Engineering
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• v.10 no.4 s.29
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• pp.610-620
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• 2005

The current study investigates factors affecting intent to use of T-Commerce in enhanced TV programs. from the perspective of e-commerce users who have experienced terrestrial data broadcasting services. The research model hypothesizes the relationship among independent variables such as perceived usefulness, perceived ease of use, and the dependent variable, intent to use of T-Commerce. In addition, the moderating effect of user innovativeness is also analyzed. The results reveal the significant and positive relationship between perceived usefulness of e-commerce and intent to use of T-Commerce. Besides, the moderating role of user innovativeness is confined to the effect of the perceived usefulness on intent of use of T-Commerce. The findings of this study provide an implication that customer attracting strategies for potential T-Commerce users have to be differentiated based on the status in the T-Commerce development process.

• Journal of Industrial Convergence
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• v.16 no.3
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• pp.33-40
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• 2018

Near Field Communication has been emerged as a spectacular phenomenon. The aim of this study is to determine the factors influencing the adoption of NFC-enabled mobile payment. In order to analyze, this study proposes a research framework based on Technology Acceptance Model. 353 valid data were collected through the Internet who has used NFC technology. Results show that relative advantage, social influence, and technology availability have a significant effect on perceived usefulness ($0.190{\ast}{\ast}{\ast}$, $0.211{\ast}{\ast}{\ast}$, $0.227{\ast}{\ast}{\ast}$respectively). However, for perceived ease of use, only relative advantage and social influence were verified to have significant influence. Perceived ease of use significantly influence perceived usefulness ($0.348{\ast}{\ast}{\ast}$), and both of them significantly affect the NFC-payment adoption intention ($0.199{\ast}{\ast}$, $0.361{\ast}{\ast}{\ast}$). The results also verified the moderator variable of personal innovativeness ($0.20{\ast}{\ast}{\ast}$ and $0.297{\ast}{\ast}{\ast}$respectively).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.462-474
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• 2020

The purpose of this study is to provide fundamental data for robot-based education at home by analyzing the factors affecting the recognition and technology acceptance attitudes of mothers with young children. For this purpose, a questionnaire survey was administered to 319 mothers with young children in Seoul and Gyeonggi Province, and one-way ANOVA, chi-square, correlation analysis, and regression analysis were conducted for statistical verification. As a result, there was a significant difference in the robot-based education at home of mothers to child according to their final educational background. Mothers' acceptance intention, perceived ease of use, perceived usefulness, social influence of robot application and personal innovation were all positively correlated. The factors that affect intention of acceptance were perceived ease of use and perceived usefulness of robot application. Conclusively, mothers with young children use robot-based education at home when it is more convenient to use and has educational effects more than the personal innovation or social influence. These study results are meaningful ahead of the 4th industrial revolution in that we provided basic data for the correct direction of robot-based education to young children at home.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.105-135
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• 2022

As COVID-19 has led to a surge in e-commerce Buy Now Pay Later(BNPL) has become preferred choice among millennials. In Korea Coupang followed by Naver Pay offers a deferred payment, aiming to create customer lock-in effect, save credit card processing fee and lay the groundwork for entering into new financial services. However the literature related to the influential factors of customers' usage intention toward a deferred payment is scarce. For the study, a multi-group analysis was carried out to find differences between Naver shopping and Coupang. The results revealed that the important factors that affect a deferred payment adoption were compatibility, impulsive buying tendency in Naver shopping, whereas compatibility, relative advantage, additional value in Coupang(listed in order of most important). In addition, impulsive buying tendency had a positive effect on adoption intention in Naver shopping and on perceived risk in Coupang. The results imply that Naver shopping need to focus on managing delinquency while Coupang should provide sufficient information on how late fees and credit rating downgrade work and try not to make a deferred payment option stand out. In order to increase adoption rate it is recommendable to narrow down target segment of a deferred payment and expand it to a specialized vertical such as travel.

• Korean journal of communication and information
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• v.52
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• pp.177-202
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• 2010

IPTV has been drawing attention as a representative convergence media. The analysis of the convergence media, as like IPTV, requires an investigation into the use perception and multidimensional factors. So this research examines the IPTV usage, based on the Technology Acceptance Model. The analysis was made with the 500 users, based on the online survey. The first results is concerned with the user characteristics. A positive influential relationship between the user characteristics and use perception was confirmed, along with the individual attribute and environmental influence. The second, 'perceived ease of use' was found to positively influence 'perceived usefulness' and 'perceived playfulness'. This finding suggests that it is an important diffusion strategy to enhance the ease of use of IPTV. The third is the emphasis of playfulness of IPTV. Since IPTV is multimedia, playfulness played a significant role in diffusing IPTV. The application of the TAM to the media analysis of IPTV, which reflects the environments of the convergence media and use perception, was successful in drawing a significant outcome.

• Management & Information Systems Review
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• v.37 no.4
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• pp.157-174
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• 2018

The purpose of this study is to examine service acceptance process of Internet-Only Bank centered on perceived usefulness, confirmation, service satisfaction, adoption intention. this study examine relation of perceived usefulness, confirmation, service satisfaction based on previous studies. And we examine the effect of Internet-Only Bank satisfaction on adoption intention. Also, we studied the relationship between perceived usefulness, confirmation, service satisfaction according to Internet-Only Bank services providers. The following are main results of this study. First, perceived usefulness, confirmation have significant effects on service satisfaction. Second, service satisfaction of Internet-Only Bank have a positive effect on adoption intention of Internet-Only Bank. Third, The relationship between perceived usefulness, confirmation and service satisfaction is differ depending on Internet-Only Bank services providers. Based on these findings, in this study examined the significant influence of Internet-Only Bank. Through this study, we propose to marketing practitioners the need for a splitted strategy based on Internet-Only Bank services providers.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.215-229
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• 2018

The purpose of this study was to examine the structural relationships among factors affecting teachers' robot-based SW education acceptance in primary school. In addition, this study investigated moderating effects of gender, age, and experience. For this purpose, 171 elementary school teachers participated in this study and structural equation modeling analyses were employed to examine the causal relationships among variables. The result of this study showed that perceived ease of use, perceived usefulness, personal innovativeness had direct effects on attitude. Furthermore, attitude mediated relationships between perceived usefulness, perceived ease of use, personal innovativeness and intention to use. Third, the moderating effects of experience between perceived usefulness, personal innovativeness and attitude were significant, but gender and age were not significant on all paths. Based on the results of this study, successful teaching practices, cases, and contents should be shared with teachers. Also, continuous supports and differentiated strategies based on experience are needed.

• Bulletin of the Korea Photovoltaic Society
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• v.4 no.2
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• pp.54-61
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• 2018

The purpose of this study is to analyze the acceptance of solar photovoltaic energy use based on the Diffusion of Innovations Theory. The study looks at a total of 27 rural residents - among them 15 who accepted solar photovoltaic energy through a support system and 12 who accepted solar photovoltaic energy through government support of the village. Paper-based interviews were also conducted to gather additional information. The findings of the study indicated that relative advantages and observability are huge factors in a rural resident's decision to accept solar photovoltaic energy. In order to revitalize innovation in the use of solar photovoltaic energy, This study suggests that we must utilize relative advantages and reinforce trialable observations.