• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.204-216
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• 2018

This study explored the factors that decided to choose buffet restaurant. We have identified and recently, developed event factors that are of increasing importance. The event factor demonstrated the relationship between customer satisfaction and behavioral intention. As a result, the event factors had a positive effect on customer satisfaction and behavioral intention. In this study, event factors were derived and measurement questions were developed using semiotic analysis. The developed measurement questions were tested and surveyed to demonstrate the scale.

• The Korean Journal of Financial Management
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• v.26 no.2
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• pp.1-32
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• 2009

This paper is the data analysis of exercise patterns of ESOs and primary factors that influence on their early exercise. ESOs are prematurely exercised soon after the vesting period is over and it is argued that risk aversion, profitability through exercise, firm characteristics and behavioral factors influence on such early exercise patterns. This paper examined 111 previously-exercised stock options that had been granted to 3,267 employees from year 2000 to year 2006, and analyzed the early exercise patterns and their primary factors. The result shows that stock options were exercised approximately 3.15 years after being granted, and 0.37 year after the vesting period was over. Such an early exercise pattern was found to be influenced by risk aversion, profitability and firm characteristics.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.9
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• pp.5513-5524
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• 2014

This study empirically compared the Cheonan 2009 Well-being Food Expo with the Cheonan 2013 International Well-being Food Expo in terms of the Expo's content, predictors of satisfaction, and predictors themselves. According to the analysis results, the satisfaction levels of the Expo's contents, Expo's environment, convenient facilities' operations, general satisfaction, and visitor's revisiting intention of the Cheonan 2013 International Well-being Food Expo, were higher than those of the Cheonan 2009 Well-being Food Expo. In addition, all factors of satisfaction except for the convenient facilities' operations are predictors of the visitor's general satisfaction at both expos and the general satisfaction of both expos is a significant factor for visitor's revisiting intention.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.643-649
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• 2017

This research is to compare factors which influence to mobilize police force necessary for crowd gathering occasions, and the purpose of this research is to prepare scientific basis for mobilization of police force by understanding order of priority of obstructive factors to mobilize police force for progressing safe crowd gathering occasions. Crowd gathering occasion has a characteristic that minor cause can lead to huge damage because many people concentrically gather at a specific place. In order to control these risks, it is necessary to analyze criteria on order of priority which can arouse risk to mobilize police force. In this research, I classified the factors influencing safety of crowd gathering occasion as internal risk factor, external risk factor and traffic safety threatening and set up the level of private security manpower and participants mobilized to crowd gathering occasion as independent variable and set up mobilized police force from 2013 to 2014 as dependent variable and analyzed it hierarchical analysis. From the result of analysis, the biggest influence to mobilization of police force for crown gathering occasion was the number of participants, and next self order-keeping agents and reason of mobilizing police force. Based on the result of analysis that the biggest factor to mobilize police force to crowd gathering occasion is the number of participants, it can be resulted that the number of participants influence to the risk of crowd gathering occasion.

• Journal of Service Research and Studies
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• v.2 no.1
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• pp.29-37
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• 2012

Recently, the market size of hypermarkets in the domestic retail market accounts for a high percentage. The domestic retail market after the opening of the market for the past 1996 and grow to the spread of hypermarkets. However, events such as tasting events were increased due to intense competition among business condition as to attract more customers beyond price competition. Under these circumstances, it is important to examine the relationship of the factors associated with tasting events on consumer buying behavior. The impact on consumer buying behavior in order to verify factors tasting event by setting product standards study the relationship between variables was set up as a model. As result, only one came out significantly to pay the hypothesis of various products depending on the origin of the factors that increase the amount available. This is seen as a supermarket tasting event at the origin of products, and transparency, but also for recently imported foods for consumers who have negative thoughts, mainly domestic product tasting events Mart's sales continue to increase to attract more customers shall be deemed to be one way.

• Korean journal of communication and information
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• v.52
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• pp.111-134
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• 2010

This paper explored satisfaction and revisiting of participants on Busan Contents Market(BCM) programme in 2009. Specifically, this study conducted regression analysis for finding satisfaction and revisiting factors on main events, broadcasting-telecom convergence forum, broadcasting business marketing forum, world culture contents forum and BCM academy. Results show as following. Firstly, Participants satisfied on comfortable lodging and possibilities as international events, but not satisfied on facilities, managements, public relations, contents and service. In particular, regional attraction and interpretation service are one of factors for revisiting in BCM main events. Secondly, one of competition factors for revisiting intention in BCM main events is production and investment. Thirdly, contents, theme and qualities of presenters and discussants are main factors for revisiting in BCM. Fourthly, satisfaction degree on education contents and lectures in BCM academy is high and contents, time, line up of lectures analyzed as determined factor for revisiting. Fifthly, documentary planning, production and marketing with international investors drive to induce revisiting BCM. We discussed motivation and utility values for revisiting of broadcasting contents market.

• Korea Science and Art Forum
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• v.27
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• pp.231-246
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• 2017

The purpose of this study is to examine effects of sustainability of convention events on brand equity and customer loyalty. This paper also explores the mediating role of brand equity amid sustainability of convention events and customer loyalty. The four determinants ofsustainability of convention events examined in this study are economic sustainability, environmental sustainability, social sustainability and event sustainability. Brand equity refers to performance, social image, value, trust worthiness, and attachment. The findings are as follows: (1)most sustainability of convention events have a positive effect on each brand equity's elements; (2)all sustainability of convention events have a positive effect on loyalty; (3)brand equity of convention is significantly related to customer loyalty. (4)brand equity plays a mediating role between sustainability of convention and customer loyalty. The findings will not only be useful in improving the structure of sustainability of convention events, but also in enhancing competitiveness in Korea's convention industry.

• Journal of the Korean association of regional geographers
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• v.13 no.6
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• pp.724-737
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• 2007

The purpose of this study is to examine festival visit motivation, satisfaction, loyalty the differences between festival local residents and visitors. Data were collected with a structures questionnaire at the Jun Nam Yeosu-city of Geobuksun of festival during 10$\sim$15 apr. 2007, 430 sample were used for statistical analysis SPSS. Data analysis method were used to Crombach's $\alpha$, reliability, kaiser measurement sample adequacy, factor analysis, t-test, regression analysis. As the results of this research, first, festival visitor's motivation were composed of five factors: a new & escape, exciting & enjoy, socialization, family togetherness, local culture understand and satisfaction were composed of three factors: event program & service, convenience facilities, enjoy, shopping & food, transportation. And second, local residents were found satisfied with the interesting & enjoy. Otherwise, Visitors were satisfied with new & escape. And third, local residents of satisfaction factor were affected interesting & enjoy, Otherwise, visitors of satisfaction factor were affected interesting & enjoy, family togetherness. And fourth, local residents of event program & service factor were affected re-visit, Otherwise, visitors of satisfaction factor were affected event program, enjoy, transportation. The final local residents of event & service factor were affected recommend intension, Otherwise, visitors of event program & service, transportation were affected recommend intension. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• Journal of the Korean association of regional geographers
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• v.10 no.3
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• pp.642-653
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• 2004

The purpose of this study is to measure the factor of determination on satisfaction level of the Goksung Simchung Festival. Goksung Simchung Festival has been held since 2000, and Goksung Simchung Festival 2004, which is the fifth, is holding soon. Simchung Festival has unique aspect that it is organised various experience programs and items which stress the importance of "environment" in Seomjin river and Simchung's "Hyo (filial piety)". A study is analysed through research that is consisted of satisfaction factors' items of 17 local festival visitor to study factors of determination of local festival visitor's satisfaction level. This research data is analysed statistical techniques, which are multivariate regression analysis, factor analysis, and reliability analysis, and extracted 4 factors, which are souvenir and food, content of the festival, convenient facilities, and publicity work. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. Therefore, most of the tourists need to becoming cleared lo be satisfied due to its values of culture recognition through various contents of the festival. fun factors, and experience programs, So the manager and the director should have continual attention to satisfaction factors of local festival.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.43-57
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• 2020

This study aims to verify whether service characteristic factors of theme park, consisting of ease of access, convenience of service, diversity of events and safety of facilities have positive effect on customer satisfaction and, in turn, customer satisfaction on intention of revisit for customers. We conducted surveys on 317 customers having experiences of visiting domestic theme parks and obtained the results that three factors except ease of access have positive effect on customer satisfaction and customer satisfaction on intention of revisit. As the further analysis, we checked if customer satisfaction has positive moderating effect on the relationship between four service characteristic factors and intention of revisit. We found that diversity of events and safety of facilities have full moderating effect and convenience of service partial moderating effect, while ease of access has not that effect, which offer implication that theme parks have to make more effort and investments related to diversity of events and safety of facilities to increase possibility of customer revisit.