• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.45-50
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• 2020

최근 계획된 행동이론을 바탕으로 국내 증권형 크라우드펀딩 투자자의 참여의도와 무리행동에 관한 연구를 수행하였다. 연구 결과 계획된 행동이론의 주요변인 중 태도와 주관적 규범은 증권형 크라우드펀딩 투자자의 참여의도에 정(+)의 영향을 미치는 것으로 확인되었다. 그리고 간접효과 분석 결과 참여의도는 태도, 주관적 규범과 무리행동 사이에서 매개적 역할을 하는 것으로 확인되었다. 그러나 계획된 행동이론에서 행동의도의 주요 변인으로 제시된 지각된 행동통제는 참여의도에 미치는 영향이 통계적으로 비유의적인 것으로 나타났다. 대신 무리행동에는 직접적으로 정(+)의 영향을 미치는 것으로 확인되었다. 한편 국내 증권형 크라우드펀딩 투자자는 실제 투자행동을 할 때 플랫폼에서 제공되는 펀딩 진행정보를 일종의 신호로 보고 다수의 다른 투자자를 모방하여 무리행동을 한다는 것을 실증적으로 확인하였다. 본 연구는 종전 연구의 후속연구로서 국내 증권형 크라우드펀딩 투자자의 손실보전기대가 참여의도 및 무리행동에 조절적 역할을 하는지 여부를 연구해 보고자 한다. 손실보전기대는 증권형 크라우드펀딩 투자로 인해 투자자가 받게 되는 각종 혜택이나 투자조건에 따라 크라우드펀딩 투자로 인한 손실 일부 또는 전부를 보전하거나 손실 발생 가능성을 낮출 수 있다고 믿는 정도를 말한다. 본 연구를 통해 국내 증권형 크라우드펀딩 투자와 관련한 각종 혜택 및 투자조건 등이 투자자의 손실보전기대를 유발하여 투자자의 참여의도와 무리행동에 조절적 영향을 미치는지 여부를 실증적으로 확인함으로써 향후 크라우드펀딩 관계 당사자들의 동 제도 활성화 및 투자자 보호를 위한 각종 정책 및 사업계획 수립 등에 유의미한 결과로 활용될 수 있을 것이다.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.51-60
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• 2015

Recently the sales of PB products attribute shows a steady growth day by day. The consumers buy them due to low prices, however, lately they buy the high premium PB products. And thus the large distributors made a rapid growth of sales. The aim of this study is to analyze what the PB products attributes may affect the consumers' purchase behavior. First, the attribute factors of the PB products: store image, knowledge and information, quality perception, economic value etc. have effects on the consumer attitude after usage experience with PB products. Second, the consumer attitude after usage experience with PB products can have an effect on the purchase behavior. As a result of this study, the various attributes of PB products such as store image, knowledge and information, quality perception, economic value appeared to be positive effect. At the same time the attitude after buying the PB products showed positive effects on the purchase behavior.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.13-22
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• 2015

This study used 286 men living without a spouse in the regions of Daejeon, Sejong, Chungnam and Chungbuk to review the effects that expressive sexual coping behavior have on the prostitution attitude. During this process, the moderating effect of the factor, 'perception of crime deterrence', was verified. The data were analyzed using PASW Statistics 18.0.Major findings are as follows; First, the attitude towards prostitution found in study subjects was higher than average, showing that they had a positive perception. Second, factors affecting the attitude towards prostitution were identified to be education level, health status, employment status, social participation, sexual coping behavior, official and unofficial deterrence as part of crime deterrence. Third, official deterrence as part of crime deterrents appeared to have a moderating effect in the relation between sexual coping behavior and prostitution attitude. Based on these findings, the study presents practical measures to deter prostitution of spouseless men.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.249-256
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• 2019

The purpose of this study was to inquire into the structural relations between teachers' attitudes, academic engagement, task-solving behavior which are perceived in a physical education class. To this end, this study selected a total of 434 copies of questionnaires as final valid samples using the convenience sampling method targeting middle school students at 5 schools located at a metropolitan area. For data processing, this study confirmed the goodness of fit test of the whole model using SPSS 20.0 and AMOS 20.0, and then did hypothesis testing; the study results are as follows: first, teachers' attitudes was to have influence on academic engagement. Second, academic engagement had positive influence on help-seeking, while self-handicapping had significantly negative influence. Third, teachers' attitudes had positive influence on help-seeking, while self-handicapping had significantly negative influence. Lastly, in the relationship between teachers' attitudes and task-solving behavior, academic engagement was found to play an intermediary role.

• Journal of Nutrition and Health
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• v.48 no.5
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• pp.429-440
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• 2015

Purpose: The purpose of this study was to examine sodium-related nutrition knowledge, eating attitudes, eating behaviors, and self-efficacy by stages of behavioral change in reducing sodium intake among childcare center foodservice employees. Methods: Subjects (n = 333) were categorized according to two groups based on the stages of change; Pre-action stage (PA group: precontemplation/contemplation/preparation stage), Action stage (A group: action/maintenance stage). Results: A major source of sodium-related nutrition information was TV/radio (56.6%) and only 166 people (49.8%) have experienced nutrition education specific to sodium. Although the A group showed slightly higher scores for nutrition knowledge than the PA group, the difference was not significant. The percentages of correct answers for 'daily goal of sodium intake for adults (27.0%)', 'calculation of sodium content in nutrition labeling (30.3%)' were low for both groups. The A group (total score: 40.3) had more desirable eating attitudes regarding reducing sodium intake than the PA group (36.6, p < 0.001). The total score for eating behaviors was slightly higher in the A group (49.6) than in the PA group (48.5), but without statistical significance. The A group (total score: 58.2) also received higher scores for self-efficacy regarding reducing sodium intake than the PA group (52.5, p < 0.001). Conclusion: This study suggests that nutrition education for childcare center foodservice employees should be expanded and customized education should be implemented according to the stages in reducing sodium intake. It is also suggested that food companies make efforts to develop low-sodium products.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.46-59
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• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Journal of dental hygiene science
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• v.8 no.4
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• pp.375-380
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• 2008

This study evaluated the effect of an school-based oral health program supplied to primary school children in Anyang city. This program included oral health education, pit and fissure sealing, fluoride mouth rinsing and professional tooth brushing. The numbers of the subjects were 311 children in the program participant group and 165 children in the control group which were not in the program. Data were analyzed with t-test, one way ANOVA and pearson's correlation coefficient using SPSS WIN 12.0 program. In attitude, behavior of oral hygiene, participant group was better than the control group. In case of the perceived oral health, satisfaction of oral health, need oral treatment there was no significant difference between the two groups. These results suggest that school children can learn the good attitude and behaviors and oral health promotion can be achived from the oral health program run by shool dental clinic.

• Journal of the Korean Data and Information Science Society
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• v.20 no.3
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• pp.563-575
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• 2009

This research has found logical data directly influencing forming consideration set and attitude and attitude strength under the choosing situation based on memory-base proposed by Priester et. al (2004). We've examined the possibility of model extension through physical salient strength according to the location of product display as an external stimulate factor and attitude and attitude strength, consideration set and role on variable choice. Especially, this research practically proposed the method measuring directly the attitude on behavior instead of seeing the intension of behavior or behavior by measuring the behavior itself based on existing experiment methods and applied logistics regression analysis. In conclusion, this research confirmed the possibility of generalization of this model by verifying appropriateness through logical background and actual analysis based on stimulus-base proposed model characters as an integrated model relation between attitude in stimulus-based relation and decision-making.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.425-432
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• 2016

The purpose of this research was to examine the attitudes and behavior of physical therapy students toward the disabled. The subjects were 776 students at 6 cities and provinces nationwide with physical therapy. Self-reported questionnaires were used to collect data from 800, and 776 returned forms was analyzed using SPSS 21.0 ver. As a summary of the results, first, there was a more positive significant difference in the behavior toward disabilities in men than women; the higher grade they were, the more negative the significant difference in attitude toward the disabilities. Second, the subjects with disabled family members or friends had a positive attitude and behavior. Third, there was no difference as to whether to take classes related to disabilities, and there was a positive significant difference in the students who took voluntary service. Based on these results, interactions with disabled people affect the positive attitudes and behaviors toward disabilities. In addition, implications of the important roles of education curricula to take direct experience are suggested.

• Journal of Korean Society of Transportation
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• v.30 no.6
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• pp.13-26
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• 2012

In this study, factors influencing the parking policy compliance (i.e. levying a garage option on car buyers) were identified, and then, were applied to the theory of planned behavior. To find out the influence of factors and their path, the study built a parking policy compliance model using structural equation modeling. The independent variables such as attitude, subjective norm, perceived behavioral control had positive effects on the parameter describing the efforts to secure his garage, but the parameter impact on the dependent variable was not significant. In the end, the independent variables affected the dependent variable was not significant. The perceived behavioral control utilizing regulations had positive effects on the parking policy compliance behavior, but past behavior such as street parking and prowling to find a free parking space had a negative effect on parking policy compliance behavior.