• Journal of the Korean Institute of Intelligent Systems
• /
• v.21 no.1
• /
• pp.86-99
• /
• 2011

Due to the uncertainty of intention recognition for behaviors of users, the intention is differently recognized according to the situation for the same behavior by the same user, the accuracy of user intention recognition by minimizing the uncertainty is able to be improved. This paper suggests a novel ontology-based method to recognize user intentions, and able to minimize the uncertainties that are the obstacles against the precise recognition of user intention. This approach creates ontology for user intention, makes a hierarchy and relationship among user intentions by using RuleML as well as Dynamic Bayesian Network, and improves the accuracy of user intention recognition by using the defined RuleML as well as the gathered sensor data such as temperature, humidity, vision, and auditory. To evaluate the performance of robot proactive planning mechanism, we developed a simulator, carried out some experiments to measure the accuracy of user intention recognition for all possible situations, and analyzed and detailed described the results. The result of our experiments represented relatively high level the accuracy of user intention recognition. On the other hand, the result of experiments tells us the fact that the actions including the uncertainty get in the way the precise user intention recognition.

• The Journal of the Korea Contents Association
• /
• v.15 no.11
• /
• pp.250-262
• /
• 2015

The purpose of this study was to investigate the mediating and moderating effects of organizational citizenship behavior on the relationship between nursing performance and turnover intention. Data were collected from 439 nurses in 3 tertiary hospitals and 2 secondary hospitals and analyzed by PASW 18.0 and AMOS 18.0. The findings were as follows. The correlation coefficients of the study variables were all statistically significant. The organizational citizenship behavior showed mediating effects between the nursing performance and turnover intention. On the other hand, organizational citizenship behavior did not have moderating effects. Various strategies that are purposed to enhancing organizational citizenship behavior among nurses should be developed to reduce turnover intention of nurse who have high nursing performance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.10a
• /
• pp.233-236
• /
• 2013

A Meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The theory of planned behavior (TPB) has been the subjects of a great deal fields and now also has been continuously studied. Recently, the information communication and information systems fields are the biggest issue. At this point, we conducted a Meta-analysis research on the behavioral intention of information technology based on The theory of planned behavior. This study was targeted a total of 36 research papers that are setting up the causal relationship in The theory of planned behavior among the research papers published in domestic academic journals before 2013. The result of the Meta-analysis, showed that the effect size was 0.571 in the path from attitude toward behavior to behavioral Intention, it showed that the effect size was 0.381 in the path from subjective norm to behavioral Intention. And, it showed that the effect size was 0.481 in the path from perceived behavioral control to behavioral Intention. Also, it showed that the effect size was 0.421 in the path from behavioral Intention to behavior. Based on the results, it was discussed the difference through comparative analysis with previous research.

• Journal of the Korean association of regional geographers
• /
• v.18 no.4
• /
• pp.433-444
• /
• 2012

This study aims to examine the effect of tourists' participative motivation of a festival on satisfaction and behavior intention in terms of satisfaction, revisit intention, and recommendation based on Baekjae Cultural Festival. For this study, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were made. The survey was conducted among 287 samples for the study. The results are as follows: According to the factor analysis, five factors were drawn such as new experience, deviation from daily life, family harmony, amusement & novelty, cultural tour of Baekjae, and sociability. Festival satisfaction was affected by amusement & novelty, new experience & deviation from daily life, and cultural tour of Baekjae, while revisit intention was influenced by cultural tour of Baekjae, amusement & novelty, family harmony, and new experience & deviation from daily life respectively. On the other hand, recommendation was affected by cultural tour of Baekjae, sociability, amusement & novelty, and family harmony respectively.

• Journal of Digital Convergence
• /
• v.18 no.10
• /
• pp.517-526
• /
• 2020

This study aimed to understand the effects on preventive behavior intention to particulate matter by risk perception attitude and anxiety. Also, to expand applicable target and range of RPA model, add anxiety. To measure main variables of RPA model, did a survey with 570 college students. With a data, analyzed by correlation, one-way ANOVA and three-way ANOVA. As a result, perceived risk and efficacy effect on intention to preventive action and information seeking. And an anxiety factor effects on intention to preventive action and information seeking also. And distinguished 4 groups of RPA model, there were meaningful differences between intention to preventive action and information seeking by groups, and a factor of anxiety effects certain groups. As a result, it can suggest how to plan and enforce message on preventive campaign of particulate matter. In follow research, with social psychological factors, it will helpful to identify health activities about particulate matters.

• Culinary science and hospitality research
• /
• v.20 no.2
• /
• pp.165-182
• /
• 2014

This study has been carried out to provide marketing materials concerning recognition of parents and students for operators of private cooking education institutes and useful information for the parents who are to send their children to such training institutes, by identifying the effects of the quality of educational services and educational environment of cooking education institutes on satisfaction and positive recommendation intention of trainees. Especially, educational services and educational environment of cooking education institutes that provide education to foster skilled workforce in specialized culinary area were analyzed in detail to draw effective data. Firstly, it has been studied if educational services of cooking education institutes such as educational contents, service of instructors and educational service quality had positive effects on the level of satisfaction about the institutes. Secondly, looking into effects of satisfactory environmental service of cooking education institutes, such as educational environment and quality of administration, on behavioral intention, it has been surveyed that all factors affected satisfaction of students. Thirdly, as for the effect of use intention of action of cooking education institute on positive recommendation intention of trainees, it has been shown that satisfaction with educational services and environment had an effect on positive recommendation intention as well as on intention of reregistration. Therefore, it can be suggested that marketing strategies and management strategies need to be established in a way that quality of education services and educational environment provided by cooking education institutes can render positive behavioral intention to customers of cooking education and the education market through differentiated strategy establishment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.11 no.2
• /
• pp.1-8
• /
• 2016

Self Regulatory Focus Theory explained two different self-regulatory systems(promotion focus and prevention focus) to achieve a goal. According to this theory, people have different type of goal(approach pleasure and avoid pain) and use different type of strategy to achieve the goal. Promotion focus targets their attention to positive outcomes and the achievement of gains. On the other hand, prevention focus targets attention more to negative outcomes and the avoidance of losses. Also, promotion focus tends to use approach and eager strategy to achieve the goal and prevention focus tends to use avoidance and vigilant strategy. This study examined the effects of self regulation focus on attitude and intention toward business start-up. We proposed that promotion focused people will respond more positively to the attitude and intention toward business start-up than prevention focused people. This likely because promotion focused people tend to focus more ideals and gains, where prevention focused people tend to focus more safety and risk. And also we proposed that these effect will be influenced by psychological distance. This study investigated these relationships using 186 under graduate students. The result of analysis indicated that promotion focused people responded more positively on the intention toward business start-up than prevention focused people. But it had not any effect on the attitude toward business start-up than prevention focused people. Self regulation focus and psychological distance turns out to be a significant factors that influence attitude and intention toward business start-up. Finally, we concluded with a discussion of the implications of the research findings and directions for future research.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.12
• /
• pp.118-127
• /
• 2018

The purpose of this study is to identify the relationships between satisfaction, behavioral intention and recommended intention of luxury consumers identified in the preceding study as reasons for the explosive growth in the Korean imported car market. Research results found that brand quality, fashion, self-display, and store atmosphere had positive effects on satisfaction, while independent variables influenced behavioral intention. However, it was found that the store atmosphere did not affect satisfaction. Satisfaction expressed a strong positive effect on behavioral intention. In addition, behavioral intention was shown to positively affect recommendation intention. These results imply that consumers are significantly influenced by psychological factors when purchasing imported cars, and that consumers value psychological factors even when resold or recommended to others. The theoretical implications of the study are the empirical analysis of the consumption factors of imported cars using the existing Luxury consumption factors. The practical implications are to provide the importers with a basis for their marketing strategy. Although there are many studies on quality and service in import car markets, there is a lack of research on relevant psychological factors.

• 한국노년학
• /
• v.36 no.3
• /
• pp.563-579
• /
• 2016

The purpose of this study is to examine predictors of move intention to welfare housing in Korea. Participants completed a questionnaire which included measures of socioeconomic variables, variables of the theory of planned behavior. The data was collected from 380 elderly women over the age of 60 in Korea. This study was examined by statistical analysis on SPSS program 18.0. The results of this study are as follows. First, the attitude of elderly women have a positive effect on welfare housing. Second, the subjective norm of elderly women have a positive effect on welfare housing. Third, the perceived behavioral control of elderly women positively effect on welfare housing. The results of this study prove that attitudes, subjective norms, perceived behavioral control is part of the theory of planned behavior. The finding shows that modified, the theory of planned behavior can be used as a guide in predicting behavioral intention. we should be responsible for the follow-up and monitoring of situations and reevaluate periodically to ensure that needs are being met and services are appropriate. These things are very important to succeed for senior citizens in Korea.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2005.12a
• /
• pp.215-224
• /
• 2005

본 연구는 인터넷 쇼핑몰 기업들의 새로운 경쟁요인으로 부각하고 있는 물류서비스 부분의 품질 평가기준이나 평가척도 등에 관한 기존 연구를 현 시점에 맞게 재해석하고 또 새로운 평가 요소를 발굴하여 이를 인터넷 쇼핑몰에 적용함으로써 이용자들의 만족도, 재이용의도 및 타인추천의도의 향상을 꾀하였다. 특히 물류서비스 요인들의 고객만족에 대한 직접적인 영향을 분석함과 동시에 구매 후 행동인 재이용의도와 타인추천의도에 대한 간접적인 분석을 통해 그 영향 정도를 실증적으로 파악하여 쇼핑몰 운영자에게 있어 실질적인 도움을 주고자 하였다.