• Journal of Korean Home Economics Education Association
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• v.25 no.3
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• pp.93-104
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• 2013

The aim of this study was to investigate the associations among the food choice motives, attitude to the traditional fermented food, and traditional fermented food consumption behavior in adolescents. Using a web-based self-completion questionnaire, food choice motives, attitude to the traditional fermented food, and frequency of traditional fermented food consumption were examined in 319 high school students in Seoul. As follows are the results of this study; first, food choice motives were emerged by seven factors, and labeled as good food, healing, convenience, weight control, familiarity, price, and health. Attitude to the traditional fermented food and consumption behavior of traditional fermented food were emerged as independent factor, respectively. Second, food choice motives had the significant effect on the attitude to the traditional fermented food(p<.05). Among them, price had the strongest effect(${\beta}$=.235), followed by healing(${\beta}$=.190), health(${\beta}$=.175), and convenience(${\beta}$=.126). Third, the consumption behavior of traditional fermented food was strongly influenced by the attitude to the traditional fermented food(${\beta}$=.549). Finally, weight control was the only direct driver for traditional fermented food consumption. Price, healing, health, and convenience acted as indirect drivers for traditional fermented food through the positive attitude to the traditional fermented food. In conclusion, since the formation of the positive attitude to the traditional fermented food is important for the increase of traditional fermented food consumption, the analysis of underlying food choice motives and attitude to the traditional fermented would be essential.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.323-337
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• 2008

This study is focused on the relationship between children's attitude and their behavior and intention of behavior to increase their positive behavior towards elders so that can be solutions to reduce social isolation of elders. This study explains relationships between ways children recognize seniors, their attitudes and their intention of behavior; how they affect one another. Figuring it out would help to learn ways how to resolve psychological problems which elders suffer. Regression analysis were also done to figure out whether chosen factors are appropriate and to verify the hypotheses or assumptions. To learn differences between two groups t-test was applied. This proved that children's perceived value on elders who they experienced directly or indirectly has positive effect on their emotional attitude, and this emotional attitude affects their cognitive behavior positively which affects their behaving attitude in a positive way. Lastly, behaving attitude has positive effect on children's intention of behavior.

• 한국노년학
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• v.29 no.3
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• pp.1107-1122
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• 2009

The purpose of this study were to examine the perception and behavior for preparing their old age according to the attitudes of middle aged people toward the elderly. In order to achieve this purpose, the survey was conducted with 441 middle aged people from Daegu and Kyungpook. Major findings of this study are as follows; First, there were statistically significantly different attitudes toward the elderly according to the personal variables such as gender, age, education, occupation and income. Second, the group, who had experience in the living together and contacting with the elderly, had a positive attitude toward the elderly. Third, the more positive attitudes toward the elderly, the better perception for preparing their old age. Finally, the more positive attitudes toward the elderly, the better behavior for preparing their old age.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.141-144
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• 2012

본 연구는 일반학부모의 장애아에 대한 태도가 통합보육태도에 미치는 영향을 알아보는데 목적을 갖고, 2012년 3월 2일부터 10일까지 J지역 소재 통합보육시설에 다니고 있는 일반 자녀를 둔 학부모 150명을 대상으로 설문조사하였는데 그 결과를 요약하면 다음과 같다. 첫째, 장애아에 대한 태도가 통합보육 일반 태도에 미치는 영향을 검증한 결과 인지적, 감정적 요소가 일반 태도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 장애아에 대한 태도가 통합보육 유아활동 및 교사관심에 미치는 영향을 검증한 결과 인지적, 행동적 요소가 유아활동 및 교사관심에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 장애아에 대한 태도가 통합보육 행동문제에 미치는 영향을 검증한 결과 인지적, 감정적, 행동적 요소가 행동문제에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이상의 연구결과를 종합해 보면 일반학부모의 장애아에 대한 태도에 따라 통합보육 태도에 차이가 있음을 알 수 있다. 이는 일반학부모의 장애아에 대한 인지적, 감정적 요소에서 차이를 보여 이들 요인의 인식 개선시 통합보육태도를 높이는 긍정적인 요소로 작용할 수 있음을 시사한 것으로 볼 수 있다. 이 같은 결과는 통합보육이 장애유아와 일반유아 모두가 서로의 다양성을 인정하며, 이질적인 상대의 존재를 받아들이고, 존중하며 함께 배우려는 학부모의 인식전환이 선행되어져야 할 것을 시사한 것으로 해석할 수 있다.

• Asia Marketing Journal
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• v.2 no.2
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• pp.39-62
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• 2000

많은 소비자 행동은 목표 지향적 행동으로 볼 수 있다. 이처럼 목표가 소비행동에서 차지하는 비중이 높다보니 최근 들어 목표자체에 대한 연구와, 목표의 추구와 성취에 있어 태도의 역할에 대한 연구에 상당한 관심이 집중되고 있다. 그런데 지금까지의 태도연구는 주로 이성적인 행동에 그 초점이 맞추어져 왔으며 그 대표적 모델은 Fishbein과 Ajzen의 이성적 행동이론이다. 이성적 행동이론이 소비행동을 설명하는데 많은 기여를 했으나 목표지향적 행동을 설명하는데는 어느 정도 한계가 있다고 지적된다. 이 논문에서는 이성적 행동과 목표지향적 행동과의 차이점들을 살펴보고 목표지향적 행동을 설명하는 새로운 연구모형으로서 시도이론을 소개하였다. 또한 시도이론에 대한 실증 분석의 결과들을 제시하고 있다.

• Journal of Nutrition and Health
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• v.50 no.3
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• pp.284-293
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• 2017

Purpose: This study was conducted to examine the behavioral intentions of breastfeeding in single women using the theory of planned behavior. Methods: The questionnaires were distributed to 350 single women in her 20~30s, and 316 respondents were analyzed by descriptive statistics, Spearman's correlation, and multiple regression analysis. Results: The subjects showed strong intentions and favorable attitudes toward breastfeeding. The subjects were more favorably influenced by their mothers, siblings, friends, and coworkers who previously experienced breastfeeding than ones with no breastfeeding experiences. There were significant correlations between breastfeeding intention and attitudes (r = 0.321, p < 0.0001), subjective norms (r = 0.434, p < 0.0001), and perceived control (r = 0.307, p < 0.0001). However, regression analysis with two different age groups revealed that subjective norms (p < 0.0001) and perceived control (p < 0.001) contributed to the model of explaining breastfeeding intentions in subjects who were 25 years old or younger, whereas attitudes did not. In addition, subjects who were more than 25 years old showed that attitudes (p < 0.003) and subjective norms (p = 0.002) contributed to the model of explaining breastfeeding intentions while perceived control (p < 0.070) showed less contribution. Conclusion: These results suggest that the theory of planned behavior can be a useful tool to increase the rate of breastfeeding intentions in single women when designing educational materials, which requires consideration of age differences.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.215-226
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• 2015

In this research, The impact factor based on previous studies was composed of attitudes, subjective norms, and executive organization. The purpose of this study was to analyze how these factors have affected on the behavior intention and the behavior the parking regulatory policy using The theory of reasoned action. In addition, The effect of moderate variable(residence, housing type) to be verified. Conducted a survey of the area that was subjected to the parking regulatory policy, and the survey result was analyzed. After verifying the hypothesis using structural equation modeling, Two factors (Attitude, subjective norm) were found to be on the positive effect on the behavior intention and Two factors (Attitude, executive organization) were found to be on the positive effect on the behavior. As a result of verifying the effect of moderate variable(residence, housing type), The residence variable showed a significant moderating effect on the relationship between attitudes and behavior and the housing type variable turned out a significant moderating effect on the relationship between enforcement agency and behavior. On the basis of this analysis, presented a practical way for regulatory compliance or Non compliance on the parking regulatory policy.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.119-128
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• 2015

The purpose of this study is to develop and test a model that explains the potential influences of: 1) consumers' values, 2) their attitudes toward green practices and/or environmental concerns, and, 3) "green hotel" visit behaviors. In addition, the study will clarify how these variables relate to each other. The findings of this study will further our understanding of what drives green hotel visit behaviors and will provide insights for public policymakers and industry marketers.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.291-316
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• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• Korean Journal of Culture and Social Issue
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• v.11 no.1
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• pp.25-42
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• 2005

The present research examined the proposition that once people violate traffic regulations, they would experience cognitive dissonance and subsequently engage in changing their attitudes toward the law negatively in order to reduce the dissonance. In an experiment, participants were presented with three scenarios in which a person violated traffic laws, and they were asked to imagine themselves as the person of the scenarios and write statements supporting the unlawful behaviors. Participants' attitudes toward the general traffic law and the regulations related to the violations were measured 8 weeks before and right after the experimental treatment. The results, as expected, showed that their attitudes toward the general traffic law and the specific regulations in the scenarios changed negatively after writing the statements. In each secnarios, the participants who chose to wrote statements supporting the unlawful behaviors showed great attitude changes that those who did not write the statements. Furthermore, attitudes toward the regulations that were not directly related to the scenarios did not change significantly, and participants who were expected to experience stronger dissonance arousal (e.g.., supported more unlawful behaviors or had have more positive attitudes toward the law before the experiment) showed greater attitude changes. These results support the effects of trivial unlawful behaviors on attitudes toward the law and strongly suggest the role of cognitive dissonance underlying the effects.