• Title/Summary/Keyword: 해외 진출 전략

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국제조달시장을 알면 길이 보인다

  • Korea Venture Business Association
    • Venture DIGEST
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    • s.76
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    • pp.14-15
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    • 2005
  • 해외로 진출하려는 벤처기업들에게 국제조달시장은 두드려 볼 만한 문이다. 시장의 규모도 갈수록 증가하고 있을 뿐 아니라, 뛰어난 기술력을 갖춘 벤처기업들로선 충분히 승산이 있기 때문이다. 대표적인 국제조달시장으로 꼽히는 미국, 중국의 조달시장을 이해함으로써 진출 전략을 구상해 보자

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Study on Strategies for Overseas Expansion of Domestic Logistics Company Using by Imitation Strategy (Imitation Strategy를 이용한 국내 물류기업의 해외진출 전략에 관한 연구)

  • Kim, Hwa-Young;Lee, Sung-Woo
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.56-74
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    • 2010
  • The overseas expansion of global logistics company (GLC) is increasing rapidly under the influence of international specialization of manufacturing, and the necessity of global logistics service is increasing, and then the logistics market is growing year to year. The purposes of this study are to investigate the growing factors and strategies making global logistics company and to suggest the best strategies for overseas expansion of domestic logistics company (DLC) by using imitation strategy. The major results are as follows ; Firstly, DLC has to imitate liner shipping company or terminal operator which has competitiveness rather than other part of logistics. Secondly, DLC has to build up competition through investigation the global logistics companies which have globalization, specialization, monopolization and public elements. Thirdly, DLC has to use 'coming from behind strategy' for the exiting market, the 'pioneer importer strategy' for the new emerging market or niche. Lastly, DLC has to make a road map or process for expanding the logistics service area without collision exiting business models.

Strategies going into other countries and the prospect of market in construction industry (해외 건설시장의 전망과 진출확대 방안)

  • Park Hwan-Pyo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2004.11a
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    • pp.59-66
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    • 2004
  • The construction engineering field is less than $3\~5$ of the gross construction cost, but engineering's role is very important because the performance of final facility is decided in the engineering stage. Nevertheless, before now government and private companies are more concentrated on construction works than making strategy to strengthen the competitiveness and technical development of investment in construction engineering sectors. Search research was obtained through business trip & consultation with related specialists for the difficulties of domestic companies in advancing into overseas market. Moreover this research have analyzed the technical improvement of construction engineering companies and reason for competitiveness weaken by various aspects, It provides governmental and private plans to advance into overseas market. Especially, to strengthen domestic companies into advancing overseas market, it has suggested that tax & subsidy privileges, supporting plans for obtaining information of overseas and strategic cooperation with other organizations.

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