• Title/Summary/Keyword: 해외 진출 전략

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A Study on the Scope and Expansion of Arts Management - Centering on International Art Markets - (미술경영의 범위와 확장에 관한 연구 - 국제미술시장을 중심으로 -)

  • Cheong, In Seo
    • International Area Studies Review
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    • v.13 no.2
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    • pp.712-739
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    • 2009
  • This study organized various perspectives on the scope of arts management in terms of business management based on bibliographical speculations and statistical data. Management of arts such as performance art involves organizational management, human resources management, marketing and financial management. However arts management needs a new perspective in terms of access to specific academic area of arts while it can be approached in a derivative perspective of management theories. For arts include professional areas that need aesthetic perspective and interpretation of aesthetic history. As art market were opened where active international exchanges have been made over the past ten years, a new strategic approach in management is needed for major international arts markets such as the U.S.A., Europe and China. Such international arts markets involve international auctions markets, international Biennale, international art fair and overseas advance of galleries. First, we need strategic approaches such as nurturing star artists. Second, large-scale exhibition planning of artistic works from world-famous museums or art museums should be developed.

A Case Study on the Overseas Expansion Strategy of a Franchise Restaurant (외식프랜차이즈 기업의 해외진출 전략에 관한 사례연구)

  • Sung Mok JUNG;Il Han LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.3
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    • pp.17-35
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    • 2023
  • Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

The Management Strategy of Network Competitiveness by Korean Enterprises in local Turkey (터키 현지 진출 한국 기업의 네트워크 경쟁 전략)

  • Bae, Kyung-Won;Park, Myung-Chan
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.101-124
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    • 2011
  • This paper is framed for analyzing what the most significant factors are in Turkey, where the Korean investing enterprises should overcome and accomodate to the various barriers of management, especially in terms of network construction. The main purpose of this research is to test empirically some connections of between the managing strategy of network competitiveness by Korean enterprises and the management performances of Korean ones in Turkey while this is composed of two stages. First, the study model is planned by discussing relevant theories, previous studies and the current investment circumstances in local Turkey. Second, the survey of Korean enterprises participated in investment activities in there is practiced by gathering questionnaires. The strategic method of structural equation modeling is implemented to testing some hypotheses. Summing up partially, to maximize profits growth, Korean enterprises have been making application of the internal worker controlling as the means of network competitive advantages.

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성인병 뉴스 제312호

  • The Korea Association of Chronic Disease
    • The Korean Chronic Disease News
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    • no.312
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    • pp.1-18
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    • 2007
  • 서울 마포구 보건소 하현성 소장/65세 이상 서울시민 무료 치매 검진/‘건강투자’보건의료전략 제시/국산약 해외진출,“ 현지화가 급선무”/‘의약품정책협의회’공식 출범/서방형 성장호르몬 상품화 성공/“다 함께 건강증진, 안전한 마포 건설”/지역자원역량강화 통합적 서비스 체계 구축/전립선비대증‘녹차’예방 효과 커/건강검진 수검자 비만율 30.64%/“식품첨가물, 아토피피부염과 상관없다”/허리둘레 크면 당뇨위험 2.2배 증가/발의 구조가 무너지면 인체의 구조가 무너진다/고령친화 모델지역 기본구상/

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박막태양전지 및 미래 태양에너지 발전 방향

  • Choe, Dong-Bae
    • Journal of the KSME
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    • v.50 no.9
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    • pp.28-33
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    • 2010
  • 미래의 태양광산업을 주도해 나아갈 차세대 박막전지 및 집광형 태양전지(CPV)에 관하여는 중국의 실리콘 태양전지의 성공 노하우를 배울 필요가 있다. 중국은 우리보다 글로벌 시장에 5~6년 먼저 뛰어들었고, 공격적인 마케팅과 정부의 육성 노력도 돋보인다. 이제라도 우리 기업인들은 미래 태양전지에 적극적인 투자를 통해 세계 시장 공략을 본격화해야 한다. 정부도 대표기업 육성과 해외진출 지원 등으로 산업전반의 실력향상을 이끌어야 한다. '태양에너지 강국'의 꿈을 현실로 만들기 위한 전략적 실천 노력이 시급하다.

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세계 주요 타이어 메이커의 설비투자추이

  • Korea Tire Manufacturers Association
    • The tire
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    • s.89
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    • pp.20-26
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    • 1980
  • 80년대의 국제화를 지향하여, 일본 주요 타이어 메이커들은 "세계속에서의 기업성장" 이라는 적극적인 해외시장진출의 기업전략으로 설비투자의욕이 한층 왕성하기 시작하였다. 따라서 동업계내에서는 금년도 타이어부문의 과대한 설비투자는 제1차 석유파동후와 같이 공급과잉현상이 야기되지 않을까하는 염려마저 하고 있으나 향후 3년간의 타이어 수요신장을 예상하여 연평균 성장률을 감안한다면 과거와 같은 공급과잉현상은 없을 것으로 전망하고 있다. <편집자주>

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지금 해외에선 - 세계 굴지의 화학회사 "Dow 케미컬"

  • Hyeon, Geon-Seop
    • The Science & Technology
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    • v.32 no.11 s.366
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    • pp.76-78
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    • 1999
  • 미국 미시간주에 본사를 두고 전 세계 1백68개국에 공장과 사업지사를 두고 있는 세계적 굴지의 화학회사 Dow케미컬은 21세기를 맞아 새로운 변신을 시도하고 있다. Dow케미컬은 경제성장ㆍ환경보전ㆍ사회적 책임 등 3대 전략과 과제를 담아 '퍼블릭 리포트 1999'라는 보고서를 발표하여 회사를 투명하게 일반에게 공개했다. 1970년 한국에도 진출한 Dow 케미컬은 3만9천명의 사원을 거느리고 각종 화학, 플라스틱, 농학제품을 개발ㆍ생산하고 있다.

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International PMC Project Competency Enhancement Strategies for Domestic Engineering Companies (국내 엔지니어링 기업의 해외 PMC 사업 역량강화 방안)

  • Lee, Baul;Lee, Changjun;Han, Seung Heon;Lee, Jeonghun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.38 no.1
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    • pp.121-132
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    • 2018
  • Korea's construction engineering companies are facing difficulties in deterioration of international construction profitability because they focus on traditional engineering fields such as design and construction supervision. Therefore, it is necessary to strengthen competency of high-add-value engineering field such as Project-Management-Consultancy (PMC). This paper aims to suggest the strategies to enhance the international PMC competency. This study identified the competency factors for international PMC, using Borich needs assessment and Locus for focus model. As a result, step-by-step strategies were suggested according to the competency level in domestic engineering companies. The results of this study will assist Korean engineering companies to consider the important competencies for international PMC projects. Furthermore, enhancement strategies are going to be proper references for domestic engineering companies which prepare the international PMC project.

A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in China (중국에서의 도요타와 현대자동차의 CSR전약에 관한 비교 사례분석)

  • Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.151-176
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    • 2011
  • Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

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The Study of Offshore Delivery Center Establishing Strategy for Korean IT Service Players (한국 IT Service 기업의 Offshore Delivery Center 추진 전략에 대한 연구)

  • Yoo, Jin-Ho;Kim, Woong;Kim, Tae-Gyoon;Chung, Chae-Ho;Ahn, Yong-Hyun
    • 한국IT서비스학회:학술대회논문집
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    • 2009.11a
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    • pp.3-8
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    • 2009
  • 03년~'08년 동안 국내 IT 서비스 시장의 연평균 성장률은 약 4.9%로 한국의 IT 제조업이 세계적인 경쟁력을 갖추고 빠르게 발전하고 있는 데 반해 IT 서비스 산업은 상대적으로 느린 속도로 발전하고 있다. 이에 따라 국내의 IT 서비스 기업들은 기존 사업의 혁신, 신규 사업 및 해외 사업 진출 등을 통하여 신성장 동력 발굴에 매진하고 있다. 이와는 대조적으로 글로벌 IT Service 기업, 인도 IT Service 기업과 더불어 최근에는 중국 IT Service 기업들도 ODC (Offshore Delivery Center) 혹은 GDC (Global Delivery Center)의 설립/운영을 통하여 연평균 30% 이상의 고(高) 성장을 이루어내고 있다. 본 논문에서는 Offshore Delivery Center (이하 ODC) 추진 전략에 대한 연구를 통하여 한국 IT 서비스 기업의 바람직한 ODC 추진 전략을 제시하고자 한다.

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