• Title/Summary/Keyword: 할인 제시 유형

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Effects of Purchase Intention according to Media Type for Advertising and Publicity in Viewing Performance of Popular Arts (광고 및 홍보를 위한 매체별 유형이 대중예술 공연관람 구매의사 요인에 미치는 영향)

  • Kwon, Hyeog-In;Joo, Hi-Yeob;Jung, Soon-Gyu
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.133-144
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    • 2012
  • In this paper, we analyzed that a performing director can make effective advertising and publicity with any medium during the overall performance planning. We discovered 3 steps which are before viewing(viewing motive), during view(service quality) and after viewing(content quality) which affect purchase decision on viewing performance followed by an adjustment effect according to media type. Through surveying and analyzing the results, we confirmed that viewing motive, service quality, and content quality have significant effect on purchase decision and significant adjustment effect according to media type. Therefore, we expect that a performing director can make an effective advertising and publicity decision with any medium during performance planning.

Real-Time Denial of Service Detection Algorithm Based on Analysis of Network Packets (네트워크 패킷 분석을 기반으로 한 실시간 서비스 거부 공격 탐지 알고리즘)

  • Lee, Gyeong-Ha;Eun, Yu-Jin;Jeong, Tae-Myeong
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.7
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    • pp.1858-1866
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    • 1999
  • Recently, increasing attacks using network packets cause serious problems in networked environments ; from disturbing normal network operations to damaging computing resources. Among them denial of services are considered as critical attacks that directly exploit network packets to degrade availability. In this paper, we classify the types of denial of services in the network layer and develop detection methods that can keep the network from the classified denial of service attacks. The methods are then merged into an integrated denial of service detection algorithm that is scalable to detect new denial of service attacks.

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An Analysis of Writing by 11th Grade Students on the Theme of Light According to the Type of Task (빛을 주제로 한 11학년 학생의 과제 유형에 따른 글쓰기 분석)

  • Jeong, Hyek;Jeong, Young-Jae;Song, Jin-Woong
    • Journal of The Korean Association For Science Education
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    • v.24 no.5
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    • pp.1008-1017
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    • 2004
  • In physics education, language is an fundamental learning tool as in other subjects. In writing activity, students can get fair opportunities to express their own ideas during the class. Even though there are various styles of writing, students are usually supposed to make a report in their science classes. But there have been few studies in science education on the tasks and features of student's science writing. In this research, different styles of writing tasks were designed for science classes, and students' writing was analysed in terms of conceptual and emotional aspects. Also the usefulness of each task type was discussed relating to school physics education. Four types of writing, i.e. , , , and writing were developed, and 'The reflection of light' was selected as the theme and given to students. Four types of writing were analysed in this paper. In each type of writing, students showed different features in their conception. They also showed emotional expressions in imaginative writing types, that is, and types. Based on these results, it is recommended that in physics teaching various types of writing need to be designed, developed and applied according to the aim of a particular lesson.

Structural Relationships between Lifestyle Attributes, Positive Emotion, and Satisfaction: The Case of University Students Who Visit Coffeehouses (라이프스타일 유형별 특성, 긍정감정, 만족도의 구조적 관계 - 커피전문점 이용 대학생을 중심으로 -)

  • Kwon, Na-Kyung;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.21 no.3
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    • pp.116-129
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    • 2015
  • In order to maximize customer satisfaction and provide differentiated customer-oriented marketing strategies, it is important to understand the essence of consumer behavior and characteristics of their market segmentation. Therefore, this study explored the relationships among five different food-related lifestyle (i.e., health, fashion, taste, economy and safety oriented), positive emotion, and satisfaction. An analysis of 338 samples drawn from college students who visited coffeehouse at least once in the previous months was performed. The results revealed that, taste, economy, and safety oriented lifestyle significantly affected positive emotion, and positive emotion significantly affected satisfaction. The findings highlight the significant role of coffeehouse customer food-related lifestyle toward positive emotion in the formation of satisfaction, and therefore generate theoretical and practical implications for the coffeehouse industry.

An Analysis Study on Convergence type of Character's Subject Matter of Expression in Broadcasting Kids TV Animation on EBS (EBS 방영 TV 유아동 애니메이션 캐릭터 표현소재의 융합유형 분석연구)

  • Kim, Suk-Rae;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.319-328
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    • 2015
  • Domestic kids TV animation industry is settled well in domestic animation industry by adding both entertainment value and educational value. Specially, the character that represents various rolls in the kids TV animation is the core visual element. This study is the analysis for character's subject matter of expression. For this, I established the tool which could classify character's subject matter of expression, and apply the tool to the character which were selected in broadcasting kids TV animations on EBS. Through this procedure, I analyzed character's subject matter of expression with the distribution chart as the final step. In addition, I hope the result of this study could intend to provide the index of the character creation in the kids TV animation and also informed the current situation about the character's subject matter of expression in the kids TV animation.

Types of Special Educational Technology Contents for Children with Disabilities (장애아동을 위한 특수교육공학 콘텐츠 유형 탐색)

  • Kwon, Choong-Hoon;Kim, Hun-Hee
    • The Journal of the Korea Contents Association
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    • v.7 no.8
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    • pp.207-214
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    • 2007
  • The special educational technology is the combination term of special education and educational technology. These days, the applications of educational technology in special education field is very increasing through the development of IT and the progress of teaching methods. The development of IT bring out the applications of assistive technology. The various development and operation strategies of the individualized educational program have promoted the advancement of teaching methods for the children with disabilities. The purpose of this paper is to inquiry and to present the applicable contents of special educational technology for the children with disabilities. The important study problems of this study are to examine the differences between educational technology and special educational technology, to categorize special educational technology in the view of application and to develop the contents of instructional design and assistive technology device. Finally it is to suggest the progress tasks for the development of the special educational technology.

A Study on the Evaluation System for On-line Community Service (온라인 커뮤니티 평가 시스템 개발에 관한 연구)

  • 이종호;변정환
    • Archives of design research
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    • v.16 no.1
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    • pp.149-158
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    • 2003
  • On-line community service should be considered with sociability and usability as well in website development because community in general is composed of various social factors. But, most on-line community services are developed and operated without having correct concepts and strategies concerning social factors. For that reason, community services in most web sites are not that successful. In this paper, twelve social factors are identified for developing community service evaluation system. Those factors are as follows: 1) Purpose, 2) Identity, 3) Reputation, 4) Governance, 5) Communication, 6) Groups, 7) Environment, 8) Boundaries, 9) Trust, 10) Exchange, 11) Expression, 12) History. Eight different types of community services are evaluated to see variations of 12 social factors. As a result, each types of community services has different types of value variations. The evaluation diagrams of each type will be used as a guideline for comparison and this comparative research will tell designers future development direction of their community services.

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An Advanced Methodology of Landscape Character Assessment (진보된 경관특성평가 방법론)

  • Kim Keun-Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.3 s.110
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    • pp.1-17
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    • 2005
  • 오늘날 지속가능한 발전의 주요 목적으로서 환경의 효과적 보호와 신중한 자연자원의 이용이 강조된다. 이와 같은 목적들을 성취하기 위해서 종합적인 경관 정보가 필수적이다. 한국의 경우, 도시화는 전통적인 농촌 경관 변화, 산림 손실과 단편화 등 많은 환경 문제를 야기했다. 특히 산림이 높은 생물 다양성 가치를 갖고 있는 한국으로서는 산림 손실과 단편화는 생태관점에서 보면 아주 치명적이다. 현재 개인 또는 공공 부분 개발 프로젝트를 위한 환경 영향 평가의 일부분으로 시각 경관 영향 평가가 요구된다. 그러나 이런 시각 경관 영향 평가는 단지 전체 경관의 일부분의 경관 정보만을 제공하고, 특히 현재 경관 평가에서는 경관의 생물 다양성 가치를 평가하지 않는다. 본 연구는 이와 같은 문제점들을 극복하고 한국 상황에 맞는 지속가능한 경관 계획을 위한 필수적인 종합 경관 정보를 제공하기 위해서, 경관 특성과 생물 다양성 가치 평가를 위한 생태 이질성 지수를 결합한 진보된 경관 특성 평가 방법론을 제시하는데 그 목적이 있다. 이 방법론을 통해 경관 특성 평가에서 12가지 경관 특성 유형(type)을 분류하였고 그것의 분포, 경관 특성적 형태, 경관 특성에 부정적인 영향을 줄 수 있는 개발 압력 등을 분석하고 서술하였다. 분석 결과, 주택과 산업 단지 개발, 농지 형질 패턴 변경, 수변 공간 개발 등이 주요 개발 압력으로 나타났다. 경관 생태 이질성 평가 결과에서는 도시근교 지역과 농촌 경관 특성 유형 지역에서 잠재적 생물 다양성 가치가 높았다. 산림 지역 경관 특성 유형에서는 잠재적 생물 다양성 가치가 중간 수치로 나온 반면 도시 경관 특성 유형에서의 잠재적 생물 다양성 가치는 아주 낮았다. 비록 제한된 데이터와 경관 생태 이질성 지수 사용으로 인한 문제점들(스케일 종속적, 변화 패턴이 예측하기 힘든 지수, 자의적인 분류시 다른 결과 발생, 더 종합적인 생물 다양성 잠재력을 평가하기 위해서는 더 많은 다른 경관 생태 지수 필요 등)이 제기되었지만, 이 연구에서 제시된 진보된 경관 특성 평가 방법론을 통해 얻은 종합적인 경관 정보가 지속가능한 경관계획을 할 때 어떻게 잘 활용되어질 수 있는지 예로써 증명하였다. 그 결과 진보된 경관 특성 평가 방법론이 지속가능한 경관 계획을 위한 수단으로 사용될 수 있을 것으로 사료된다.

Estimation of Accident Effectiveness Based Upon the Location of Traffic Signal Using C-G Method (C-G Method를 활용한 신호등 위치에 따른 교통사고 효과 분석)

  • Kim, Jeong Hyun;Kim, Gyu Ho;Kim, Jang Wook;Lee, Soo Beom
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.6D
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    • pp.775-789
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    • 2008
  • The Office for Government Policy Coordination announced in 2006, september that a scheme of pre-signal would show remarkable outcome to reduce traffic accidents. Therefore, the Ministry recommended applying preferentially the pre-signal scheme to enhancement projects for high accident frequency areas. In case that the suggested pre-signal was unilaterally introduced to the enhancement projects at intersections, it might rather cause a big trial and error in terms of traffic safety. Hence, on the basis of quantitative analysis, this study was to indicate a pre-signal's effectiveness to reduce the traffic accidents, to illustrate a trend of the accident type due to the pre-signal, and to introduce intersection type that could be appropriate for the pre-signal. The methodology adopted Comparison-Group Method which was developed by Hauer. Through this methodology, overall effectiveness to reduce the accidents is considered positive but individual effectiveness by intersection and by accident case was different. All cases of the accidents at small scale intersection demonstrated positive results to reduce its accidents, while in case of frontal collision and side-right angle collision out of the accident types, the installation of pre-signal rather caused a negative result increasing the accident in terms of the traffic safety. I hope that this study would be a useful reference for future development of the estimation of accident effectiveness. Thus, when the pre-signal is being installed in the big intersection, it is recommended operating the installation concerning carefully improvements about muliple aspects as traffic operation, traffic facility, human factor etc.

Information Gathering Agent System using XML (이동에이전트를 이용한 XML 정보의 수집 및 분류)

  • 서효정;방대욱
    • Proceedings of the Korean Information Science Society Conference
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    • 1999.10b
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    • pp.131-133
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    • 1999
  • 요즘처럼 웹을 이용하여 저오 검색시 너무나 많은 양의 정보를 수집, 정리, 관리해야 하는 문제에 직면하게 되었다. 또한 인터넷상에는 기존의 텍스트 자료 이외에도 이미지, 사운드, 데이터 베이스 등 우리가 원하는 여러 유형의 자료가 존재한다. 하지만 웹상에서는 텍스트만을 위주로 자료를 검색, 수집, 분류를 한다. 이러한 문제점을 해결하기 위해 XML를 이용하여 정보의 종류에 관계없이 수집할 수 있다. 이 논문에서는 이동 에이전트를 이용한 정보 검색 모형을 제시하고 이때 이동에이전트가 정보의 표현방법으로 XML를 사용한다. 또한 XML의 계층적인 특성을 활용하여 XML 문서의 분류, 병합을 할 수 있다. 따라서 수집된 정보의 정리된 형태로 쉽게 얻을 수 있다.

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