• Title/Summary/Keyword: 할인 제시 유형

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The Effects of Flow and Typicality on Consumer Stickiness and Loyalty in the Internet Shopping Mall (인터넷 쇼핑몰에서의 플로우와 전형성이 밀착도와 충성도에 미치는 영향)

  • 김종호;신용섭
    • Asia Marketing Journal
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    • v.6 no.1
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    • pp.17-42
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    • 2004
  • 본 연구에서는 인터넷 쇼핑몰의 생존과 발전을 위한 단계로 방문빈도, 방문 지속성의 전략이라고 할 수 있는 쇼핑몰 밀착도를 결정하는 요인들과 플로우에 영향을 주는 요인, 전형성에 영향을 주는 요인, 인터넷 쇼핑몰 유형에 따른 인터넷 쇼핑몰 속성 태도와 인터넷 쇼핑몰 전형성의 관계, 소비자 행동 측면의 플로우 경험과 전형성의 영향정도 등을 조사한다. 이를 기반으로 인터넷 유형을 분류하여 인터넷 쇼핑몰의 특성 및 콘테츠 특성에 대한 전형성 정도를 세분화할 수 있다. 또한 밀착도와 충성도의 관계를 파악함으로 인해 쇼핑몰의 방문빈도 및 방문지속성의 유지가 기업의 장기적인 발전에 어느 정도 기여를 할 수 있는지에 대해서 파악할 수 있다. 본 연구결과 인터넷 쇼핑몰 특성은 전형성에 정(+)의 영향을 미치며, 콘텐츠 특성은 플로우에 정(+)의 영향을 미쳤다. 이를 통해 현재 오프라인을 기반으로 한 쇼핑몰인 경우 이 전에 오프라인에서 유지해 오던 상품제시, 보장, 명성 등이 온라인까지 확장되었다는 의미이며, 이러한 현상은 현재 오프라인 소매점에서 온라인 소매점으로 확장할 경우 이들 특성들이 전이(transfer)된다는 사실을 쇼핑몰 관리자들은 인지해야 한다. 또한 콘텐츠 특성은 오프라인 쇼핑몰보다는 순수 온라인 쇼핑몰이 플로우에 영향을 더 많이 미치는 것으로 나타났다. 그러므로 순수 온라인만을 주목적으로 창업하려는 쇼핑몰 관리자들은 콘텐츠 특성인 인터페이스 기능 강화, 톡특한 디자인 및 Lay-Out 등에 투자를 해야 한다. 위의 결과를 통해 플로우 및 전형성이 밀착도인 방문빈도 및 방문지속성에 영향을 미치며 이러한 밀착도는 소비자 충성도에 제고에 영향을 미칠 것이다.

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Biotope Type Classification based on the Vegetation Community in Built-up Area (시가화지역 식물군집 특성에 기초한 비오톱 유형분류)

  • Kim, Ji-Suk;Jung, Tae-Jun;Hong, Suk-Hwan
    • Korean Journal of Environment and Ecology
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    • v.29 no.3
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    • pp.454-461
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    • 2015
  • This study aims to classify the biotope types based on the vegetation community in built-up areas by different land use and to map the plant communities. By classifying biotopes according to a taxonomic system, the characteristics of a biological community can be well-represented. The biotope classification indexes for the target area include human behavioral factors such as land use intensity, land-use patterns and land-cover types. The type classification was divided into four hierarchic ranks starting with Biotope Class, next by Biotope Group and Biotope Type and lastly by Biotope Sub-Type. The Biotope Class was first divided into two areas: the areas improved by humans and the areas unimproved by humans. The improved areas were again divided into permeable and non-permeable regions on the Biotope Group level. In the Biotope Type level, permeable paving areas were divided into areas with wide gap pavers and those with narrow gap pavers. The differential species of each biotope type are Lindera glauca, Conyza canadensis, Mazus pumilus, Vicia tetrasperma, Crepidiastrum sonchifolium, Zoysis japonica, Potentilla supina and Festuca arundinacea. The results of this study suggest that the biotope classification methodology, using a subjective phytosociological approach, is a useful and valuable tool and the results also suggest the possibility of applying more objective and scientific methods in mapping and classifying various environments.

Concept of Information Architecture on Digital TV based on User Thought (사고 유형에 기초한 디지털 TV 채널 정보구조의 구상)

  • Hyun, Hye-Jung;Ko, Il-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.9
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    • pp.77-85
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    • 2010
  • As various convergency products have been actively developed, the study on user interface has been conducted a lot, and for more specific direction, users' experience-oriented user interface from user-oriented studies is recently developed. Such a tendency aiming to focus on product development to express users' emotion, the next step in the user-oriented development had difficulties in an objective approach, so the data based on previous users' experiences were presented as the basic data to establish user interface design process with grounds and design direction, and therefore it is available to show more specific and objective grounds. From this perspective, such psychological variables showing users' experiences like age and job are studied through surveys of users at the development of products, and products according to the variables are released. On the other hand, the products considering psychological difference distinguishing users' experiences as the cultural cap are not progressed yet. Despite the understanding of cultural difference, its decisive grounds are hard to distinguish like age, and job. Therefore, the cognitive concept about how to design menu information structure according to accident types that can be considered regarding user interface design among theoretical backgrounds about cultural difference. As the category according to the range of things among accident types, it is divided into analytical type and relational type to conduct a test on similarity and relations about the representative digital TV's menu information of the convergency product. As the result, analytical type and relational type showed difference and this study aims to use menu information concept considering this difference as explanatory variables of the users' experience-oriented development.

A Study on a Basic Model for GIS Audit, Based on Various Types of GIS Projects (GIS 사업유형을 고려한 GIS 감리의 기반 모델 연구)

  • Koh, Kwang-Chul;Kim, Eun-Hyung
    • Journal of Korea Spatial Information System Society
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    • v.2 no.2 s.4
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    • pp.5-23
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    • 2000
  • Since 1995, national and local governments have competitively initiated many and large GIS projects and audit for the projects becomes an important issue. So far, the audit in the Information Technology(IT) area has tried to deal with the issue but ineffectiveness has been found for the successful GIS project management. Effective auditing is a critical element for the project management. In order to establish a proper audit model for the GIS projects and to promote auditing activities in the projects, this study constructs two hypotheses and tries to prove them. The hypotheses are as follows : 1) For a good audits model for GIS, unique characteristics of a GIS project audit items and the scope of the audit need to be identified. 2) The scope of audit needs to be classified according to the requests from tasks in the projects. To prove the hypotheses, this study analyzes positive aspects of audit in IT and construction projects, clarifies the audit items in GIS projects by comparing with them, and classifies the scope of the GIS audit based on various types of GIS projects. As a results, 5 types of the GIS audit are identified : (1) audit for project management, (2) audit focused on IT, (3) audit characterized by GIS technologies, (4) GIS database audit and (5) consulting services for critical problems in the projects. In addition, 4 criteria in classifying the GIS projects are suggested for the GIS audit. The 4 criteria are domain, scope, duration, and GIS applications technologies. Especially, GIS technology considered in this study includes GIS software, methodologies for GIS development, GIS database and quality control of GIS data, which are not usually reflected in the existing studies about in GIS audit. Because the GIS audit depends on a type of GIS projects, scopes of the audit can be flexibly reconstructed in accordance with the types of GIS projects. This is a key to effective and realistic audit for the future GIS projects. Strategies for effective GIS audit are also proposed in terms of the following: GIS project management, goal establishment in each audit stage, documentation from GIS audit, timing strategies for intensive GIS audit, and designing team structure.

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The Moderate Effectiveness On Regulatory Focus And Prices Discounts Of Scarcity Messages (희소성 메시지의 조절초점 및 가격할인에 대한 조절효과 : 온라인 판촉 메시지를 중심으로)

  • Han, Kwang-Seok
    • Management & Information Systems Review
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    • v.31 no.1
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    • pp.247-272
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    • 2012
  • This study scarcity of recent online message promotion limited quantity of messages and time the message is limited controlled variable message whose regulatory focus and promotional discounts depending on the presence of any differences in attitudes and purchase intention appears, was to verify empirically. The results of this study, first, if limited quantity of messages focus on prevention rather than focusing on messages promoting promotion attitudes and purchase intention was higher. Second, the scarcity message is simply, as well as adjust the focus, such as price discounts and promotional activities can be controlled by a variety of points were identified. If the message is particularly limited quantity discounts are not present, rather than the message, the message is presented when the discount promotional attitudes and purchase intention, except that the amplification has been demonstrated. If the message is limited time, however, these discounts are worth the extra promotion on attitudes and purchase intentions are least likely to affect the thing that was found.

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Motor's Lifetime Improvement Using Six Sigma Methodology (6시그마 방법론 활용을 통한 모터 수명 개선)

  • Lee, Jang-Hui;Lee, Mun-Su
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.170-173
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    • 2006
  • 본 연구는 모터 제조회사에서 모터 수명 향상을 위해 식스 시그마 방법론에 근거하여 개선한 사례연구이다. 모터 수명 향상 활동을 추진하기 위해 본 연구에서는 제조부문의 식스 시그마 프로젝트 추진절차인 Define-Measure-Analyze-Improve-Control 절차를 수행했다. 모터 수명과 연관된 불량 유형을 정의하고 불량 측정 시스템에 대한 계측시스템의 정도평가, 불량유형요인효과분석, 4Step Diagram과 같은 분석기법을 활용하여 수명에 중요한 요인도출, 중요 요인의 개선대책 수립 및 개선 확인 후 최종적으로 지속적인 신뢰성 관리 방안을 수립하였다. 본 연구는 대부분 영세한 모터 제조업체에서 모터수명 관리를 위해 많은 투자를 할 수 없는 현황을 고려할 때 신뢰성 관리의 효율적 방안을 제시한다.

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An Implementation of Efficient Functional Verification Environment for Microprocessor (마이크로프로세서를 위한 효율적인 기능 검증 환경 구현)

  • 권오현;이문기
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.41 no.7
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    • pp.43-52
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    • 2004
  • This paper proposes an efficient functional verification environment of microprocessor. This verification environment consists of test vector generator part, simulator part, and comparator part. To enhance efficiency of verification, it use a bias random test vector generator. In a part of simulation, retargetable instruction level simulator is used for reference model. This verification environment is excellent to find error which is not detected by general test vector and will become a good guide to find new error type

A Study on comparative Analysis learning pattern of experts-learners based on Eye-tracking (시선추적 기반 전문가-학습자 간 학습유형 비교 분석 연구)

  • Song, HyeJin;Kim, Kyong-Ah;Moon, Nammee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2016.10a
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    • pp.705-707
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    • 2016
  • 본 연구는 e러닝 학습 환경에서 문제 풀이에 대한 전문가와 학습자 사이의 시선 흐름을 비교 분석하여 학습자에게 보다 효율적인 학습 방법을 제시 할 수 있는 데이터를 추출하는 데 목적이 있다. 연구를 위해 빛의 투과율이 적은 장소의 PC에 웹캠을 설치하였고, 학습 화면의 해상도는 $1600{\times}900$로, 3명의 전문가와 5명의 학습자를 통하여 10문항에 대한 시선 추적으로 학습 데이터를 축적하였다. 축적한 데이터를 통하여 고득점 학습자나, 전문가의 학습 방법을 비교하여 유사도를 측정하였고, 유사도에 따라 학습 유형을 추천해 줄 수 있는 가능성을 확인하였다.

An Analysis of Activity Styles in the Elementary School Mathematics Textbooks by the 7th Curriculum (제7차 초등학교 수학 교과서에 제시된 활동 유형 분석)

  • Shin Hee Kyoung;Paik Seok Yoon
    • Journal of Elementary Mathematics Education in Korea
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    • v.8 no.1
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    • pp.45-61
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    • 2004
  • The seventh curriculum of mathematics which value much of the learners' participative activities became conspicuous by introducing a new system of ‘activities’ to the textbook in particular, Then I categorized and analyzed the ‘activities’ proposed in actual textbooks in the context of specific operative activities. The objective of this study is for understanding the features and trends of the activities proposed in textbooks.

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A Study on Channel Integration of Wired and Wireless Internet (유무선 인터넷 채널통합에 관한 연구)

  • Kim, Dae-Seong;Leem, Choon-Seong
    • 한국IT서비스학회:학술대회논문집
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    • 2003.05a
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    • pp.117-123
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    • 2003
  • 인터넷 접속채널과 접속망이 다양해지고 채널활용이 다차원적으로 가능함에 따라 유무선의 다중 채널통합에 대한 관심이 고조되고 있다. 이는 유무선 인터넷 채널통합에 관한 방향이 필요하며, 유선과 무선인터넷의 채널통합 이슈에 대한 분석이 필요한 시점이라 할 수 있다. 본 연구에서는 유무선 인터넷 채널통합과 관련된 문제점 및 이슈를 분류하였으며, 유무선 채널통합을 크게 Interface 통합관점과Business Model 간의 통합관점으로 살펴보았다. 인터페이스 관점에서는 디스플레이, 입출력장치, 컨텐츠로 구분하여 채널통합 문제를 유형별로 분류하였다. 그리고 비즈니스 모델 관점에서는 무선인터넷 서비스 유형 및 특성을 분석하여 비즈니스의 채널통합 방향성을 제시하였다.

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