• Culinary science and hospitality research
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• v.22 no.7
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• pp.222-234
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• 2016

This study measures the impact of restaurant franchise brand equity and brand value on consumer loyalty and customer satisfaction. The purpose of this study was to investigate the relationship between variables based on previous studies. The survey for this present study was conducted from consumers who visited in a franchise restaurant within three months. in Seoul and the metropolitan area. Research revealed that brand equity and value of the franchise restaurant appeared to have a positive impact on customer loyalty, and then consumer loyalty exhibiting a positive impact on consumer satisfaction. In addition, brand equity and value of the franchise restaurant showed a positive impact on customer loyalty.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.265-273
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• 2010

The aim of this paper is developing the educational program for the elder's daily life as a consumer, according as recognize the important of their consumption function and role in modern society. This paper consider the studies for elder consumption needs and activities for educational program, then present six principles and contents in four areas. The principals are empirical, socialization, interrelation, spontaneity, individualization and respect for the aged principal. The program themes are preventive education for elder consumer, advisable transaction, advisable transaction through cases and consumer's right, responsibility, duty and process of decision for purchase.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.19-24
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• 2020

치유농업은 현재 많은 관심이 대두되고 있으나, 학술적인 연구는 아직 부족한 실정으로 공급조건이나 제공프로그램에 대한 파악과 소비자의 성향에 대한 연구가 종합적으로 고려되고 있지 못하다. 따라서 본 연구에서는 치유농업 소비자의 이용의도에 영향을 미치는 공급조건과 제공프로그램을 파악하고자 하였으며, 특히 소비자의 라이프스타일이 어떤 역할을 하고 있는지를 살펴보았다. 이를 위해 서울시와 경기도 및 전라남북도에 거주하고 있는 일반 직장인을 대상으로 한 설문조사 데이터를 기반으로 통계적인 분석을 실시하였고, 분석결과는 다음과 같이 나타났다. 첫째, 치유농업 공급조건이 소비자의 이용의도에 미치는 영향은 공급조건의 하위요인 중 일부가 유의한 정(+)의 영향을 미치는 것으로 나타나 부분적으로 지지되었다. 둘째, 치유농업 제공프로그램이 소비자의 이용의도에 미치는 영향은 모든 제공프로그램의 하위요인들이 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 치유농업 공급조건이 소비자의 이용의도에 미치는 영향관계에서 소비자의 라이프스타일의 모든 하위요인은 이 관계를 유의하게 조절하지 못하는 것으로 나타났다. 넷째, 치유농업 제공프로그램이 소비자의 이용의도에 미치는 영향관계에서 소비자의 라이프스타일 하위요인 중 건강추구는 치유농업 제공프로그램의 자연활동과 이용의도 간의 관계를 유의하게 조절하는 것으로 나타났다.

• CRM연구
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• v.3 no.2
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• pp.69-88
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• 2010

This comparative study conducted to examine the differences between Korean and Chinese consumers. The specific goals of the study were as follows; First, It was to investigate the influences of COO(Country of Origin) image on the customer…s buying intention through the brand association knowledge. It is also aimed at analyzing the moderating effects of consumer's ethnocentrism on the influence of brand association knowledge on the buying intention. To test the hypotheses, 117 questionnaires were collected from university students in Korea and 119 questionnaires did from China and put to the test with SPSS 17.0 and AMOS 7.0. The results indicated the followings: For consumers in both countries, the COO image had not influences on the buying intention. For Korean consumers the COO image had positive impacts on the brand association knowledge, which in turn had positive impacts on the buying intention. For Chinese consumer, COO image did not have influences on the brand association knowledge, but the brand association knowledge had positive impact on the buying intention. In addition, the consumer's ethnocentrism had moderating effects on the influences of the brand association knowledge on the buying intention.

• Digital Contents
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• no.6 s.109
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• pp.90-99
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• 2002

디지털시대의 소비자행위는 디지털과 온라인에 의한 새로운 유통구조의 생성으로 인해 소비자의 행위도 그 패턴이 변화되고 있다. 즉, 소비의 패러다임이 변하고 있다는 것이다. 그러한 시점에 즈음하여 소비자의 새로운 행위패턴에 대하여 알아보고자 한다.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.45-55
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• 2018

The purpose of this study was to provide the necessary data to explore the development plans of consumer organizations by looking at the spatial distribution of consumer organizations. This is because community-based consumer organizations can propose concrete measures to solve consumer problems more effectively. In this study, data of 11 consumer organizations and 815 branches were collected and analyzed using local indicators of spatial distribution and spatial lag model. First, it was difficult to find patterns according to the geographical characteristics of the spatial distribution of consumer organizations. Second, consumer organizations were more distributed in areas with large populations and businesses and large areas. Third, there is a discrepancy between the demand and supply of consumer organizations when compared with the number of consumer counseling. Based on this, it is necessary to constantly seek concrete development plans by supplementing the qualitative data on the activities of consumer organizations.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.325-338
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• 2015

The purpose of this study is to analyze service factors, particularly physical environment factor, that influence consumer satisfaction, and to identify how coffee consumption behavior is affected in relation to an increase in consumer satisfaction. For the study, factor and regression analyses were employed. As a result, five factors were derived relating to physical environment, while four factors impacted on consumer satisfaction. In addition, the three factors extracted from consumption behavior were influenced by consumer satisfaction. Additional discussion and implications for future study were provided.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.474-482
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• 2016

This paper presents an empirical analysis on the relationship between consumer sentiment and macro-economic indices by consumer's characteristics such as age, income and employment type. According to the empirical analysis based on the Consumer Sentiment Index(CSI) of the Bank of Korea and other macro-economic indices, the following study findings are presented. First, individual consumer sentiment depends not only on GDP growth, but also on other macro-economic conditions such as wage, employment, consumer and asset price, and debt burden. Second, the degree of importance of the macro-economic indices on determining individual consumer sentiment varies strongly according to consumers' characteristics. These findings reveal that the gap between consumer sentiment and GDP growth can largely be explained by considering the other macro-economic indices and consumer's characteristics.

• Environmental and Resource Economics Review
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• v.5 no.2
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• pp.317-327
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• 1996

소비자예치금제를 도입하는 경우 적정예치금을 설정하기 위해서는 용기재활용에 따른 소비자 불편비용의 산출이 필요하다. 본 논문에서는 폐음료용기에 의한 외부효과를 내재화하는 정책적 수단의 하나인 소비자예치금제 동에서 소비자의 용기반환에 따른 불편비용을 추정하는 방법 및 실험적 분석결과를 제시하였다. 비시장재화의 가치평가에 널리 응용되고 있는 가상적 가치평가법(Contigent Valuation Method)을 이용하여 용기반환시 보상받고자 하는 수취의사액, 즉 불편비용에 상응하는 액수를 추정한 결과 용기반환장소 까지의 거리가 멀어짐에 따라 소비자의 불편비용은 증가하고 용기 하나당 평균 16원의 불편비용이 발생하는 것으로 나타났다.

• the MEAT Journal
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• s.30 winter
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• pp.91-95
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• 2004

본보고서는 (사)한국육가공협회가 (주)리서치 앤 리서치 사에 의뢰하여 냉동식품에 대한 소비자의 제품 구입, 소비자인식, 이용형태 등을 조사 분석하여 소비자 Needs 및 신제품 아이디어를 도출함으로써 냉동식품에 대한 효율적인 마켓팅 전략을 수립을 목적으로 한 내용을 요약 정리한 것임.