• Journal of Digital Convergence
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• v.14 no.1
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• pp.479-489
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• 2016

This study examines how disability pride of people having acquired visual impairment can be constructed. The theme is explored with the Japanese TV drama "Challenged". The paradigms regarding construction of disability pride and acceptance of disability are fundamentally different. In this context it can be said that a criticism of disability acceptance theory has something with a criticism of medical model of disability. It is main character Hanawa and chairman of teachers, and principal who were noticeable specifically at the point of forming disability pride, and these characters show a common feature that social idealism is embodied in their awareness. Other characters of the drama show a change of their consciousness to social idealism. As a conclusion this study suggests importances of humanistic and social scientific analysis as well as of educational effects achieved by means of drama.

• Aerospace Industry
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• v.85
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• pp.44-45
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• 2004

약 20여년 전 국내에서도 큰 인기를 끌었던 ''''A특공대''''라는 외국 TV드라마를 기억하는지? 그 프로그램의 주인공 중 한 사람인 BA(미스터 T 분)는 전혀 비행기를 탈 수 없는 비행공포증 환자여서 비행기를 탈 일이 있으면 동료들이 수면제를 먹인 후에 타야 했다. 하지만 비행공포증에 시달리는 사람들은 드라마 속 뿐 아니라 우리 주위에도 많이 있다. 어떻게 해야 극복할 수 있을까?

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.447-458
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• 2012

Korean wave which started from Korean drama is continuing its popularity with K-pop in China. This positive effect has lead to increases in Korean product export to China, increase in number of Chinese visitors to Korea and increase in number of Chinese population learning Hangul. In this research, empirical study was conducted to analyze the influence of Korean wave contents (drama, movie, K-pop, games) on Chinese population (their intention to purchase Korean product, visit Korea and learn Hangul.) As the result, it is understood that the most influential Korean wave content on Chinese population's intention to purchase Korean cosmetic and clothing products is drama; it is analyzed that K-pop has noticeable influence as well. Korean drama has the greatest influence on Chinese population's intention to visit Korea, purchase cosmetic or plastic surgery tour package and purchase Korean food. K-pop is analyzed as the second most influential factor among Korean wave contents in this category. Korean wave contents which have the most influence on intention to learn Hangul are Korean drama and K-pop, and it is analyzed that K-pop has greater influence than Hangul in this field.

• 건강소식
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• v.38 no.12
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• pp.14-15
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• 2014

황정음 하면 건강하고 밝고 씩씩한 이미지가 먼저 떠오른다. 걸그룹 슈가에서 MBC '우리 결혼했어요'로, 거기서 '하이킥'을 거쳐 '자이언트', '내 마음이 들리니', '골든타임', '돈의 화신' 등을 거쳐 운명 같은 드라마를 만났다. 바로 '비밀', 황정음은 이 드라마로 지난해 KBS 연기대상 여자 최우수 연기상, 베스트 커플상, 네티즌 상 등 3관왕을 달성했다. 2014년에는 SBS '끝없는 사랑'으로 우리에게 다가왔다.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.1-12
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• 2015

This study attempted to verify the influence of strong and weak ties on the performance of project based organizations by examining various tie relationships in the Korean TV drama making industry. The extant literature has suggested that the impact of network ties depends not only on their strength but also the network contexts (i.e., project characteristics). Due to artistic and creative nature of TV drama making, it is hypothesized that weak tie networks among critical human resources would outperform strong tie networks. Empirical results support the hypothesis that weak tie networks indeed outperform strong tie networks in terms of viewing rate of drama.

• Journal of Korea Entertainment Industry Association
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• v.14 no.5
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• pp.181-191
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• 2020

The purpose of this study is to suggest a direction for efficient teaching and learning idiomatic expressions in Korean to improve the vocabulary of Korean language learners. In order to make learning more interesting and enhance learning effectiveness for Korean language learners, the drama, , which was popular in Korea, was used as educational material. Since idomatic language is formed and used based on Korean history, culture, and social background, dramas containing Korean culture and sentiments can be said to be suitable materials for the teaching and learning of Korean idiomatic expressions. By analyzing the drama , 277 significant vocabularies were extracted from the drama based on vocabulary actually used. Among these, 124 idiomatic expressions were extracted after excluding overlapping expressions. Idiomatic expressions extracted in this way were classified based on vocabulary used more than 2 times. In addition, in order to select idiomatic expressions suitable for the level of the learners, 46 final expressions for Korean language education were selected considering the difficulty of vocabulary. Lastly, when the materials selected in the drama were used for education, the precautions for teaching and learning, and the direction of education on idiomatic language were classified into elementary, intermediate, and advanced grades and presented.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.98-108
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• 2008

The recent growth of the national film and broadcasting industry and the international success of korean films and dramas have resulted in enlarging the financial investment of overall film and drama producing system. Many of local governments contend in the inducement of the drama and movie production because building a drama or movie set help to grow the local business. However, the effort of local governments has rarely achieved the long-term effect. The purpose of this paper is to examine the successful examples of the local specialization as drama or movie set, to compare them with other countries, and to analyze the systematic cause of their success. Moreover, this paper tries to suggest few principles to preplan the successful inducement, to increase the positive outcome, and to invigorate the local area.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.713-725
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• 2016

Ambidextrous innovation is defined as the innovation capacity to pursue simultaneously both exploration and exploitation. Based on the organization learning and innovation management literature, the ambidexterity hypothesis predicts that ambidextrous innovation would enhance firm performance. This study attempts to verify the ambidexterity hypothesis in the context of TV drama production industry. TV drama producers' ambidextrous innovation is conceptualized as the simultaneous pursuit of exploratory and exploitative approaches in selecting genres of dramas. Data collected from 57 drama producers in 714 Korean TV drama projects between 1994 and 2009 support the ambidextrous hypothesis. The interaction between exploratory and exploitative approaches in genre selection is indeed positively related to the drama performance in terms of the viewing rate. Such results suggest that managers ought to manage high levels of both exploratory and exploitative innovation simultaneously in order to cope with increasing uncertainty, especially in highly uncertain cultural industry.

• Journal of the Korea Convergence Society
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• v.10 no.4
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• pp.115-121
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• 2019

The purpose of this study is to analyze the 'Modern Architecture Space' represented in Korean melodrama films of the late 1950s. It is assumed that popular films reflect the residential culture, architectural spaces and human activities of those days. For the analysis, a pool of 5 Korean melodramas of the late 1950s was constructed. In these melodramas, the modern architectural spaces were represented as the following: 1) The modern-style residential spaces were emphasized to reflect the interest and longing of the public for western lifestyle. 2) The western non-residential spaces such as work spaces and commercial spaces were emphasized, especially its interior design of western image.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.338-349
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• 2022

The purpose of this study is to verify the factors that have the impact on Vietnamese female consumers' attitude towards PPL and purchase intention on products in K-Drama. Additionally, the current study aims to discover the moderating effect of usual perception on PPL and the effect of usual flow level on the effects of PPL informativeness and intrusiveness. The existing PPL related research have focused on the effect of the domestic contents on the domestic consumer. However, it is significant that this study examines the impacts of domestic contents on foreign audience' purchase intentions on advertised products. The empirical results are as follows. First, informativeness has positive impacts on attitudes towards PPL and purchase intentions on products. Second, intrusiveness has negative impacts on the outcome variables. Third, attitudes towards PPL shows positive effect on purchase intentions on products. Lastly, the research revealed some interesting evidences on the moderating effects of usual perception on PPL and usual flow level on the main effects.