• Smart Media Journal
• /
• v.9 no.4
• /
• pp.162-169
• /
• 2020

Design is a key factor that determines the competitiveness of products in the textile and fashion industry. It is very important to measure the similarity of the proposed design in order to prevent unauthorized copying and to confirm the originality. In this study, a deep learning technique was used to quantify features from images of textile designs, and similarity was measured using Spearman correlation coefficients. To verify that similar samples were actually detected, 300 images were randomly rotated and color changed. The results of Top-3 and Top-5 in the order of similarity value were measured to see if samples that rotated or changed color were detected. As a result, the VGG-16 model recorded significantly higher performance than did AlexNet. The performance of the VGG-16 model was the highest at 64% and 73.67% in the Top-3 and Top-5, where similarity results were high in the case of the rotated image. appear. In the case of color change, the highest in Top-3 and Top-5 at 86.33% and 90%, respectively.

• Human Ecology Research
• /
• v.59 no.3
• /
• pp.419-432
• /
• 2021

To help korean fashion brands establish CSR activities in the chinese market in the future, this study investigated the influence of korean fashion brands' CSR fit with Chinese Consumers on Consumer Satisfaction and brand attitude, with the moderating effect of ethnocentrism. An online survey was conducted with 20-39 year-old consumers in China from April 18 to April 30, 2021. Data analysis was conducted using SPSS 24.0 and Amos 24.0. The results of this paper are as follows. First, environmental CSR fit had the greatest impact on consumer satisfaction, followed by financial CSR fit and social contribution CSR fit. Second, environmental CSR fit and social contribution CSR fit had positive effects on brand attitude, while financial CSR fit did not have a positive effect on brand attitude. Third, as customer satisfaction has a favorable effect on brand attitude, it can be inferred that the greater the satisfaction customers feel for a Korean fashion brand in China, the more positive the attitude they develop toward Korean brands. Fourth, there was no significant difference between groups that had a high and low degree of ethnocentrism, confirming that ethnocentrism does not have a moderating effect on consumer satisfaction. On the other hand, in the relationship between environmental and social contribution CSR fit and brand attitude, there was a greater impact in the low ethnocentrism group compared with the high ethnocentrism group, which verifies the moderating effect of ethnocentrism.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.445-456
• /
• 2021

The purpose of this study is to identify the importance of variables affecting women's golf wear sales with macroeconomic variables and consumer selling prices that affect consumers' purchasing behavior, and to propose a price strategy to increase sales of golf wear. Data of domestic women's golf wear brands were analyzed using decision tree algorithms and ensemble. Consumer selling price is the most significant factors in terms of sales volume for T-shirt, pants and knit, while categories were found to be the most important factors in addition to consumer sales prices for skirt and one piece dress. These findings suggest that items have different economic variables that affect consumers' purchasing behavior, suggesting that sales and profits can be maximized through appropriate price strategies.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.791-797
• /
• 2022

Through recent metaverse marketing case studies, success factors and activation methods were analyzed from the perspective of content, platform, network, and device of the metaverse ecosystem in each industry. The importance of contents and platform of metaverse could be found in entertainment, fashion, office space and real estate, education, advertisement and commerce industries. In order to vitalize the metaverse, firstly, it is necessary to strengthen active participation and retention by providing a stable revenue model for market participants. Secondly, the importance of attractive content to expand subscribers is a key trigger for metaverse activation. Thirdly, it is necessary to increase the convenience of using metaverse service by using a light and simple device for the user. Fourthly, a win-win cooperation strategy should be supported in the value chain of the industry through ecosystem scalability. In addition, business opportunities for market participants and additional revenue models should be continuously provided.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.353-359
• /
• 2022

Entering the era of the 4th Industrial Revolution, as humans pursue beauty with a differentiated lifestyle and the quality of life improves, nail art is in the spotlight as another art field as part of beauty and jewelry art. In addition, as the rapidly growing and digitalized decorative beauty nail industry has become a major industry in the world, it is expressed as a formative beauty art that requires creative and original decorative expression. Recently, as the rapidly growing and digitalized decorative beauty nail industry has become a major industry in the world, it is expressed as a formative beauty art that requires creative and original decorative expression. This study aims to present the direction of a new expression idea that expresses visual beauty, expecting the creative beauty industry and jewelry nail art to become popular as an image imprinting expression method using a laser marking program among digital systems.

• Smart Media Journal
• /
• v.10 no.4
• /
• pp.28-34
• /
• 2021

Drape is one of the factors that determine the shape of clothes and is one of the very important factors in the textile and fashion industry. At a time when non-face-to-face transactions are being activated due to the impact of the coronavirus, more and more companies are asking for drape value. However, in the case of small and medium-sized enterprises (SMEs), it is difficult to measure the drape, because they feel the burden of time and money for measuring the drape. Therefore, this study aimed to generate a drape image for the material property value input using a conditional adversarial neural network through 3D simulation images generated by measuring digital properties. A drape image was created through the existing 736 digital property values, and this was used for model training. Then, the drape value was calculated for the image samples obtained through the generative model. As a result of comparing the actual drape experimental value and the generated drape value, it was confirmed that the error of the peak number was 0.75, and the average error of the drape value was 7.875

• The Research Journal of the Costume Culture
• /
• v.30 no.5
• /
• pp.752-765
• /
• 2022

Clothing, as a signsystem, implies many different meanings according to different circumstances. Korean fashion designers' designs also imply various meanings. Therefore, the purpose of this study is the exploration of Korean fashion designers' design characteristics through Greimas' Semiotic Square. As sublimity is the most representative characteristic of modern fashion design, this study discusses the in-depth aesthetic meaning innated in Korean fashion design through the semiotic square proposed by Greimas. To fulfill this goal, Korean fashion designers were sought after on the internet; consequently, four Korean designers became subjects for the analysis. Their collections were analyzed according to predefined criteria adopted and modified from previous studies. Sublimity characteristics were applied to Greimas' and Floch's semiotic squares for further interpretation. Results of the study indicate that sublimity, which is typically found in Korean fashion designs, varies depending on different points of view. In terms of culture, this study discovered a relationship of contrariety between sublimity and beauty. This finding opposes the theory of Greimas' semiotic square, in which sublimity stands as a contradictory of the technician. According to the culture industry theory, suggested by Held, the technician is an implication of sublimity. Through a technician, sublimity may pose as a complementarity or implication of beauty. Finally, sublimity might substitute beauty as well; furthermore, it constitutes practical valorization in the semiotic square of Floch. Moreover, the artist present as a ludic valorization stands as a contradictory, while art, serving as a utopian valorization, enacts as a contrary.

• The Research Journal of the Costume Culture
• /
• v.31 no.2
• /
• pp.228-247
• /
• 2023

In this study, an empirical analysis was conducted on the use of Korean design elements in the Hanbokwave project in 2022 in order to identify the expressed fashion characteristics and define Korean style. A case study was conducted on 98 items of clothing representing 10 Hanbok designer brands, and an analysis card was developed and used that classifies the silhouette of each item in detail. The analysis showed that in addition to the traditional skirt and Jeogori, the four stages of simulakr's image were prevalent in various fashion items such as shirts, blouses, jackets, crop tops, vests, dresses, and pants. In the composition of sleeves, many western clothing methods such as set-in-sleeve use and adjustment, hardcover buttons, and zippers were used to fuse the three-dimensional structure of western clothing and elements of traditional Hanbok to redefine it as postmodernism. It was recognized as a modern fashion, such as the trend of mixing and matching tops and bottoms, not a skirt and Jeogori set, by layering traditional clothes without hesitation or using them as a dress. As for the silhouette of the bottoms, the A-line showed a high frequency, and the prominent shape was identified as a traditional element widely used in modern Hanboks along with the element of wrinkles. This study is thought to be used as practical data for design development for the globalization of K-fashion in the future.

• Smart Media Journal
• /
• v.13 no.2
• /
• pp.95-107
• /
• 2024

The development of environmentally friendly products and services has become a trend, and the development and utilization of eco-friendly textiles with economic value is gaining attention as a new business model. Analyzing and identifying trends and developments in eco-friendly textiles can provide important information and insights for various stakeholders such as companies, governments, and consumers to help them achieve sustainable growth. For this study, we collected and analyzed data from newspaper articles mainly covering the textile and fashion sector from 2000 to June 2023. A total of 12,331 articles containing the keyword 'eco-friendly textiles' were collected, and after performing morphological analysis on the extracted data, Latent Dirichlet Allocation and Dynamic Topic Modeling analysis were performed to identify topics by year. The results of the study are expected to provide strategic guidance and insights for the sustainable development of the textile industry, thereby helping to promote the research, development, and commercialization of eco-friendly textiles.

• Journal of Adhesion and Interface
• /
• v.24 no.3
• /
• pp.105-111
• /
• 2023

Recently, there has been a growing interest in low biofouling coatings for various industrial applications including precious metal and jewelry applications. Contaminations including cells and bacteria of the metallic substrates (i.e., accessories, earring, and piercings) may irritate the contacted tissue surfaces or induce an abnormal reaction. In this study, catechol-conjugated polyethylene glycol (PEG-C) was synthesized as low bio-fouling coating materials inspired by mussel-adhesion. PEG-C-coated copper-zinc alloy surfaces showed excellent cell viability and significant inhibitions of protein and cell adhesions to metal surfaces. Thus, PEG-C coating methods and PEG-C-coated metallic substrates can be usefully exploited for versatile industrial applications, particularly for precious metal and jewelry industries.