• Archives of design research
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• v.18 no.4 s.62
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• pp.195-204
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• 2005

This study was peformed to systematize the concept of taste being recognized as new cultural values, as well as to ascertain the looks and aesthetical values presented in modern fashion in terms of taste. Taste is the life style being pursued individually, a preference and the important factor that characterizes each individual among contemporaries. In particular, the fashion is an important means able to differentiate respective tastes. The taste-based looks including; the dandy-look, the kitsch-look, fetish-look, the grotesque-look, and the kidult-look, etc. are reviewed as cases. Those are well expressing the phases of each times. The looks reflecting contemporaries' various tastes, are symbolic means showing the positive expectations on the present and the future. The looks are unifying fashion and society, and the designers are able to be key roles satisfying customer's taste by presenting of their collections. It is expected that the outcome of this study may provide academic basis of the tastes and a framework of interpretation of the tastes and fashion looks within culture by the aesthetical values presented as fashion.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.123-129
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• 2021

MZ Generation has multipersona and characteristics that create various egos depending on the situation, and fashion styling is also expressed differently by each persona. Thus, this study investigates how to provide a multipersona or characteristic user experience to fashion shopping applications. Traditional fashion shopping apps, which focus on items, colors, and advertisements, have difficulty solving the problems of MZ generation fashion, so it is necessary to actively utilize their characteristics. We investigate the definitions and characteristics of multipersona and generation MZ, and identify the shopping behavior of generation MZ through prior research. We also analyze cases and improvements that indirectly utilize multipersona in fashion shopping apps. Four UX elements were derived through user interviews to identify needs and It was possible to derive positive effects, such as providing a shopping experience by forming one's own fashion characters in a personalized fashion beyond the existing fashion recommendation frame, which helps to worry about styling and gives a different experience.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.198-210
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• 2022

Recently, research on environmental sustainable fashion design has been conducted, but various studies on preference and purchase intention for environmental sustainable fashion products have not yet been conducted. Therefore, this paper studied the effect of the characteristics of environmental sustainable fashion products on purchase intention with preference as a mediating effect. This study focused on Generation MZ attending universities in Hubei Province, China, and a total of 350 online surveys were conducted from August 15, 2021 to August 20, 2021. Among them, 335 copies were used for the final analysis, excluding invalid questionnaires. SPSS26 and AMOS26 were used for analysis. First, the results of the analysis showed that environmental protection characteristics among the characteristics of environmental sustainable fashion products had a positive effect on preference. At the same time, environmental sustainability had a positive effect on purchase intention. Second, environmental protection and sustainability have a significant positive effect on preference. At the same time, environmental sustainability has a significant positive effect on purchase intention. Third, preference plays a significant mediating role in the relationship between the purchase intention of environmental protection.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.373-384
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• 2017

This research has its significance on contributing to the establishment of sustainable fashion industry ecosystem of Seongsu area based on the creativity which is the driving force of economic growth in the 21st century. This study reviewed the major activities and processes of Seongsu-dong's regional specialized industries project and the social economic organizations's creation of fashion clusters by using specialized books, previous research, press releases such as newspapers, magazines, and the specialized internet site(www.seoul.go.kr). Also street casual-style clothes were designed based on work-wear that themed Seongsu-dong's industrial scene and social problems. The results of this study are as follows. Seongsu-dong represents the political and economic characteristics of a typical semi-industrial area in which the automobile repair, printing, textile, leather, and handmade industries are concentrated in accordance with the government's business and policy, and shows the technical characteristics through the internal complete industrial ecosystem integration of the handmade industries. In addition, social and cultural characteristics such as various local activities based on creativity are shown by social enterprises, and cultural artists. Based on the results of analyzing the regional characteristics of Seongsu-dong according to political, economic, technological, socio-cultural characteristics, eight fashion designs were made as motifs reflecting the regional characteristics of Seongsu-dong.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.104-113
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• 2015

Sports wear in relation to sports life is being developed in fashion industry with increasing leisure time. However, design development for swimwear including trend analysis is still required. In this research, we analyzed design trends in domestic social and cultural environment, and fashion design elements for the development for swimwear. We collected 9,549 picture images totally through 138 swimwear product catalogues in 1970s to 2014, and 8 web sites. We analyzed formative characteristics such as silhouettes, materials, colors, and textile designs. Because of the shorter cycle of social changes, and various trend, design changes of swimwear are getting diverse. Especially, color and textile design are remarkable. Also, new materials and printing technology make the design of swimming wear more comfortable and fashionable. This research would be a basic research for the design development of swimming wear.

• Journal of Fashion Business
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• v.24 no.5
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• pp.21-34
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• 2020

The purpose of this study was to develop a new Korean fashion design using forced-relationship techniques and the traditional hanbok Korean dress and Korean traditional images as the source of the ideas. The research methods consisted of literature research and design production. In the literature research for the hanbok composition and design elements, the concept and type of forced-relationship techniques were studied. The design development process was as follows. First, 'Developing a Korean fashion design' was set as the design theme. Second, the composition and design elements of hanbok and Korean motifs, which consist of Korean images were set as fixed elements of the forced-relationship technique. Third, among the various trends in keywords, 'punk' belonging to a subculture, was set as an arbitrary element of the forced-relationship technique. Fourth, the punk fashion design elements and items were listed. Fifth, a rough sketch was performed by selectively combining fixed and arbitrary elements. Sixth, a design evaluation process was conducted to select the designs out of 52 design sketches that fit the purpose of the study. Seventh, a total of six designs were selected after making design modifications. Through this, a total of six works of women's clothing was designed, made, and presented. This study offers the possibility of developing new Korean fashion design images, and a chance to share designs based on different cultural elements in the global market.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2020.07a
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• pp.673-674
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• 2020

의식주 중에서 자신을 표현하고 외부와의 교류를 할 수 있는 분야는 패션분야로서 인간 생활과 밀접한 관계를 가지고 있으며 사람들의 개인화된 성향 변화 및 인터넷 환경의 개선으로 트렌드는 빠르게 변화하고 있다. 인공지능 기술의 발전은 단순히 객체의 검출 및 분류에서 벗어나 패션 아이템의 분석 및 세부적인 속성을 분석할 수 있는 수준에 다다랐으며 인공지능 기술을 활용하여 사용자에게 추천할 수 있는 서비스가 출시되고 있다. 패션 트렌드의 빠른 변화 및 인공지능 기술의 발전으로 이를 활용한 플랫폼에 기반을 두어 디자이너에게는 디자인 기술을 향상시킬 수 있으며 사용자에게는 개인화된 제품을 구매할 수 있는 플랫폼 개발이 요구되고 있다. 본 논문에서는 인공지능 기술 기반 패션 분석 기술 개발을 위하여 패션 검출 모듈, 패션 검색 모듈, 패션 검색을 위한 벡터 검색 모듈, 상하의 분리를 위한 세그먼테이션 모듈, 패션 복종 분류 모듈을 개발하여 통합하였으며 패션 검색 정확도는 Top-5 기준 75.28%, 벡터 검색 속도는 벡터당 0.002m sec 이하, 세그먼테이션 추출 정확도 87.6%이상, 패션 검출 결과 IoU 0.5 환경에서 96.2%, 복종분석 90.54%의 성능을 보였다.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.143-158
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• 2017

The purpose of this study is to analyze the expression characteristics of creative fashion illustration based on the theory of creativity by using the conceptual ideas related to visual expression in the theory of creativity of R. Bernstein. The contents of the study were theoretical basis of creativity theory and R. Bernstein's creative thinking tool. A specific checklist applying 13 creative thinking tools was developed to analyze individual cases and characteristics of creative thinking tools applied to visual arts and fashion illustrations. As a result, the application of a creative thinking method by the utilization, transformation and integration of R. Bernstein's thought tool yielded creative thinking about fashion illustration and the value of improvement creativity that can expand expression areas.

• Journal of Fashion Business
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• v.1 no.2
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• pp.74-85
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• 1997

폴 푸아레 (1879-1944)가 패션 역사상 혁명적이라고 할 수 있는 여성의 코르셋을 제거시켰다는 것은 익히 알려진 사실이다. 그리고 그러한 결과로 인해 발생된 새로운 직선형의 실루엣에 화려한 색채와 장식을 하여 이전 시대와는 전혀 다른 현대패션의 근원이 되었다. 본 연구는 푸아레의 새로운 직선 실루엣과 화려한 색채와 경이적 장식의 근원이 다름아닌 동양이라는데 중점을 두었다. 이미 국내의 몇편의 논문에서 이러한 논의가 지적되어 왔으나 다른 논제를 다루는 중에 언급이 되었고 당시의 작품이나 동시대의 자료를 분석한 것이 아닌 근래의 출판물에 의존한 연구가 대부분이었다. 따라서 본 연구에서는 그의 동양풍 디자인의 근원을 밝히는데 있어 가능한한 1 차적 자료의 접근을 시도하였다. 1912년 작품인 이브닝 드레스, 터번, 숄, 구두 각 1점과 그의 작품 의도와 생애의 추구를 말해주는 자서전(1930년 불어본 및 1931년 영어본)과 보그(Vogue)지의 기사(1920년 2월호, 9월호) 등을 통하여 그의 동양에 대한 관심을 살펴보았다. 그 결과 푸아레의 동양 영향의 근원은 19세기 말 유럽에서 절정을 이룬 'Sino-Japonism'(중국-일본주의)의 심취, 러시아 발레단의 의상과 색채, 천일야화의 영향에 의한 중동(페르시아)에 대한 열망, 그리고 인도 토민병의 복식에서 비롯된 터번에의 매료 등이었음을 알 수 있었다. 이러한 근원에서 탄생된 디자인으로는 직선형의 튜닉, 기모노 소매(처음엔 푸아레 자신도 중국의 것으로 혼동을 하기도 했지만), 하렘팬츠, 비대칭적인 카프탄식의 코트, 원색의 사용, 극동지역의 직물과 문양, 술장식, 터번 등으로 나타내었다. 따라서 폴 푸아레의 동양적인 관심은 단지 개인적 '취향 혹은 취미(taste)'가 아니라 한 시대양식으로 자리잡은 '동양주의(Orientalism)'라 할 수 있으며 이러한 푸아레의 동양주의는 당시의 패션에 있어 신체의 선을 부정하여 코르셋을 제거 시키게한 그의 모더니즘의 근거가 된다. 본연구의 제한점으로 1차적 자료를 수집하는데에 있어 보다 폭넓지 못했던 점을 밝혀둔다.

• Journal of Fashion Business
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• v.25 no.5
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• pp.73-87
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• 2021

This study aimed to develop fashion designs by applying the PO (Provocative Operation) method as a 3D virtual clothing program and to derive the PO application method in fashion design. The first T-shirt design was presented as an existing thinking method, and the second design was developed by applying escape, reversal, exaggeration, distortion, and hopeful thinking techniques, which are techniques for 'provocation' of the PO method, to the first design. Thus, 18 T-shirt designs were developed as 3D virtual clothing, with 3 sets of 6 designs, including the 1st and 2nd designs. The method of using the 'provocation' techniques of the PO method in the development of fashion design derived from this was as follows. First, the 'escape' technique was designed in such a way that a part of the detail or structure was deleted, or a part of the structure or expression element of another item was applied. Second, the 'inversion' technique was expressed by inverting the position or shape of a detail or structure up, down, left, and right; fitting the structural detail or reversing the shape; or converting the structure and form. Third, the 'exaggeration' technique exaggerated the size, length, and volume of a structure's form or detail. Fourth, the 'distortion' technique was expressed as a distortion of lines or shapes or a visual distortion using the Trompe l'oeil technique. Fifth, the 'hopeful thinking' technique was developed and expressed from the idea of an hypothetical 'if' it was absurd, irrational, and unrealistic.