• Journal of Internet Computing and Services
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• v.11 no.3
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• pp.105-119
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• 2010

The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow experience and perceived behavioral control as related constructs. The suggested model was empirically tested through the structural equation modeling approach. The results are as follows: First, the socio-cultural factor and the perceived behavioral control have significant direct influences on the adoption of IPTV services. Second, the flow experience does not have a significant indirect influence mediated by the attitude toward IPTV services. Third, the socio-cultural factor has the significant relationships with the perceived usefulness and the perceived ease of use. Finally, the flow experience was influenced by the perceived usefulness and the perceived ease of use.

• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.45-68
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• 2013

In this study, We examined the dual path model in which entitlement rage and sexual dominance on the one of two pathway, sexual permissiveness and sexual objectification on another pathway mediated the relation between narcissism and sexual aggression. In addition, it was investigated whether alcohol use and rape myths acceptance have moderating effects in the pathways from sexual dominance and sexual objectification to sexual aggression on our path model. Data from 368 male college students in four university in Chungcheong province were analyzed using structural equation modeling. Results in structural equation modeling exhibited that narcissism affected sexual aggression through mediating effects of entitlement rage and sexual dominance, and through mediating effects of sexual permissiveness and sexual objectification. Furthermore, alcohol use and rape myths acceptance only moderated the relation between sexual dominance and sexual aggression on our model. We discussed the meaning of results and the implications for further study.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.1-12
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• 2019

This study explored the factors affecting the acceptance of public recording in SNS post. Using SPSS 21.0 program and AMOS 21.0 program, major results were derived through exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis. The results are as follows: First, the risk of personal information leakage on SNS posting has a significant negative impact on the attitude toward SNS posting. Second, the security of the SNS posting has a significant effect on the attitude toward the SNS posting. Third, the concern about privacy of SNS posting has a significant negative impact on the attitude toward SNS posting. Fourth, the attitude toward SNS posting has a significant effect on the intention to accept the SNS posting. The above results suggest that the SNS post recording should be able to collect opinions of SNS users from a long-term viewpoint.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.97-115
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• 2005

This study investigated the factors that influence the attitude, trust, and acceptance toward the North Korean residents by South Koreans. Three hundred and ninety-two South Koreans, including 222 with no contact experience with North Korean residents and 170 with contact experience, answered a questionnaire. The experience group included police officers who provide protection and settlement service, labor counsellors, social workers, church people, college classmates and tutors, and teachers in alternative schools for North Korean youths. The results indicated that protecting police officers have highly negative attitudes in both cognitive and affective dimensions and also show low trust and acceptance. Teachers in alternative schools, on the other hand, were found to have both positive and negative cognitive evaluations of North Korean residents, but still maintained positive affect and high trust and acceptance. People with no contact experience had negative affect along with pity, and showed medium level trust and acceptance. The distinctive difference between the police officers and teachers were attributed to the individual characteristics such as authoritarian personality and uncertainty avoidance rather than to the frequency or depth of contact. The most important determinant of trust and acceptance were found to be the affective component. The implications of these findings on the selection and training of interface personnel and peace education were discussed.

• Journal of agricultural medicine and community health
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• v.41 no.1
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• pp.27-40
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• 2016

Objectives: The purpose of this study was to identify the correlation coefficient of knowledge about multicultural, and attitude toward migrant wives by nursing Students. Methods: Research participants of this study were 212 students attending nursing university in Seoul, Gyeonggi-do, Jeollanam-do. A self-report instrument was used to measure knowledge about multicultural and attitudes toward migrant wives. Descriptive statistics, t-test, Mann-Whitney test, ANOVA and Pearson's correlation analysis with SPSS/Win 20.0 were used. Results: The mean knowledge about multicultural was 8.10 out of 13 and the mean attitudes toward migrant wives was 2.45 out of 5. Factors affecting knowledge about multicultural were age. Factors affecting attitudes toward migrant wives were age, residential district, experience of overseas trip, experience of living abroad and foreign language fluency. There was a positive correlation between knowledge about multicultural and attitudes toward migrant wives. Conclusion: Developing knowledge about multicultural and positive attitudes toward migrant wives is necessary in nursing school curricula. Therefore, nursing educator should make actual and effective education program.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.159-174
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• 2014

The purpose of this study is to examine the relationships among vividness, consensus, reliability, homogeneity, ties and acceptance of WOM (Word Of Mouth), consumer attitude, SNS WOM transmission, offline WOM transmission, and visit intention perceived by married women consumers who learned SNS WOM regarding restaurants. This study performed a survey targeting married women, focusing on broadcasting stations, department stores, major supermarkets, government offices, and cultural centers in Busan. The surveying period was from March 1, 2014 to March 31, 2014. 304 questionnaires were used for the final analysis. As a result of the analysis, it could be concluded that vivid and reliable SNS words raise the level of acceptance of WOM, reliability makes consumer attitude positive, and homogeneity raises the level of acceptance of WOM, consumer attitude, SNS WOM transmission, and offline WOM transmission intention. In addition, it could be confirmed that acceptance of WOM have significant effects on consumer attitude and offline WOM transmission, and consumer attitude have positive effects on SNS WOM transmission, offline WOM transmission, and visit intention. Lastly, it could be learned that SNS WOM transmission and offline WOM transmission have significant effects on visit intention.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.421-432
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• 2022

The purpose of this study was to analyze whether there are country differences in the intention to use Welfare Technology among older adults. Based on Technology Acceptance Model and Structural Equation Model, we surveyed total 334 older adults aged 65 and over living in Korea and the U.S. and analyzed the path differences between the perceived ease of use, perceived usefulness, attitude toward use, and intention to use of Welfare Technology between two countries. Results showed that the effect of 'perceived usefulness' on 'attitude toward use' was the highest in Korea at 0.74 (p<0.001), and 'Perceived ease of use' in 'Perceived Usefulness' in the United States at 0.75(p<0.001), with the differences being statistically significant. Findings indicate that 'Long-term Orientation' may explain the differences between the two countries. Practical and policy implications are presented in conclusion.

• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.123-136
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• 2009

The purpose of this study was to investigate the factors influencing the marital satisfaction of husbands in multicultural families. This study will provide basic data to develop the policies and services related to multicultural families. Data were collected through the questionnaire method from 99 multicultural couples. Analysis of the data consisted of t-tests to compare the psychological characters of the couple and multiple regression to analyze the independent effects of the related variables. The results can be summarized as follows: First, self-esteem, depression, and multicultural acceptance attitude are significantly higher for the wife than for the husband. Second, regarding the influence of the relevant factors on the husband's marital satisfaction, the most significant factors include the gap in the couple's ages, the husband's self-esteem and sex role attitude, and the wife's sex role attitude, godiness, and marital satisfaction.

• Journal of Music and Human Behavior
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• v.19 no.1
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• pp.21-41
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• 2022

The purpose of this research was to develop and verify applicability of a musical play program aimed at promoting interaction between immigrant preschoolers and Korean preschoolers. A daycare center serving the preschool-age children of Korean nationals and immigrant families were the site for this research. Utilizing the elements of a musical play (e.g., role playing, narration, and joint music activity), the program was developed for improving interaction among preschoolers, while promoting intercultural acceptance by providing the opportunity to be exposed to music from different cultures and engage in the joint activity using such music. For the purpose of investigate the applicability of the developed program, the program was implemented with two groups of preschoolers and each group received the musical play program for 30 minutes twice a week for a total of 6 sessions. The results of this preliminary study indicate that the musical play program promoted interaction between peers from different cultural background. Based on the results of this study, musical play programs may be helpful in promoting interactions between preschoolers from different cultural backgrounds and increase of acceptance of immigrant students in Korean daycares and schools.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.425-436
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• 2022

The purpose of this study was to examine the factors affecting subjective body shape perception among female university students. This research conducted a survey targeting 121 female university students. The collected data were analyzed by Pearson's Correlation, Multiple Regression using SPSS/Win 23.0. were identified as factors influencing on subjective body shape perception in female university students. As the results of regression analysis, sociocultural attitudes towards appearance, body cathexis, self-esteem, BMI demonstrated significant effects on subjective body shape perception. and these are significantly predicted 46.8% of subjective body shape perception. The factor of the greatest impact on subjective body shape perception is sociocultural attitudes towards appearance. In order to positively change body shape perception, it is necessary to help them perceive their body shape as it is, accept the actual body shape, and have a specific way to be satisfied with their body shape.