• Korea Trade Review
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• v.41 no.5
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• pp.1-14
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• 2016

Consumers have been increasing their interests in firms' ethicality as well as in the features of the firms' products when they decide to purchase a certain product. Recently, fair trade is considered to be a type of ethical marketing in the business-to-consumer market. In this regard, the effects of fair trade-based marketing on firm performance have become the center of academic and managerial concerns. Despite this importance, few studies have investigated whether fair-trade is a source of competitive advantage or just a cost of doing business. The present research attempts to provide evidence of how fair trade-based marketing influences competitive advantage. Two experimental studies were conducted to explore consumers' purchase intention, which can be a proxy of competitive advantage, in a foreign product-consumption context. Drawing on the stakeholder theory, the first study was performed to examine the effects of fair trade marketing on consumers' purchase intention through a within-subjects design. In addition, building on the signal theory, the second study was executed to test the effects of a fair trade mark on consumers' purchase intention. The findings of the current research reveal that consumers prefer fair trade-based products to others and that when it comes to fair trade-certified products, consumers are more likely to purchase products with that certification than otherwise, even when those products are sold at higher costs than rival products. Interestingly, the results of this research present that there is a significant difference of consumers' purchase intention of a fair trade-based product between two different marketers. This implies that fair trade-based products should be differentially distributed and targeted at a certain type of consumers.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.8
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• pp.7-19
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• 1995

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.7
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• pp.587-609
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• 1994

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.7
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• pp.59-92
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• 1994

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.7
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• pp.114-139
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• 1994

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.7
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• pp.140-176
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• 1994

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.7
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• pp.177-198
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• 1994

• Digital Contents
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• no.8 s.75
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• pp.8-13
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• 1999

인터넷을 통해 가장 활발하게 비즈니스가 이루어질 수 있는 분야가 바로 무역업이다. 인터넷이라는 가상공간이 바로 시장이 되고, 인터넷 접속자가 고객이 되기 때문이다. 상품정보, 시장동향정보, 거래선발굴, 신용조사 등 무역정보를 입수하고, 전자메일이나 뉴스그룹과 같은 커뮤니케이션 활동을 통해 인터넷 무역을 활발히 진행시킬 수 있다. 이 글에서는 인터넷 무역 방법 중 정보수집과 광고 마케팅 단계에 대해 알아보고자 한다.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.78
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• pp.73-91
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• 2018

When existing trade creates a product, a series of processes is terminated when a seller or a buyer subscribes for transportation insurance and is guided through customs procedures according to the terms of the sales contract and then receives payment for it. Training practical Trade kowhow is also educated focusing on the procedures of these contracts. A new paradigm of the fourth industrial revolution was launched in the development of information communication technology and computer technology. Also, due to the Xinhuo tradeism triggered by the United States, the risk of commodity trading is further increasing. Currently, trade practical education of university and industry is carried out for most lecture and discussion. Since 2014, the curriculumof the department of trade has been increasingly managed by the NCS process. The curriculumof the department of trade department has the advantage of being managed in consideration of the characteristics of the company that wishes to find employment and the level of work content. Standardized, the curriculumcan faithfully reflect the characteristics of the company and the level of the work content. In the new era, a new educational method that reflects the trend of the 4th industrial revolution era is necessary. In this research, we propose that service trade practical education should be educated mainly on contracts, not on procedural basis as with traditional commodity trade education.

• The Journal of Information Technology
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• v.3 no.3
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• pp.39-55
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• 2000

Internet Trade is the new type of business transaction, which sells and advertises the product and services by using the Internet, which is spreaded rapidly to the world. Under these circumstance, our country should discuss the proper position and role as the center in the trade amount in the world trade market, and face the irresistible changes of trade environment. First, in the institution and legal aspect. Second, the price payment system of the internet trade. Third, the so-called infra construction, the physical sector for activating the internet trade, the comprehensive plan of super-highway information communication net work by the government authorities is expected to be promoted. There is no perfect solution that internet trade could be completely done in front of monitor and will be solved one by one along with the development of electronic commerce. At last, the government's and industry's joint positive concern and participation in the rapidly changing new world trade trends of internet trade is expected fit for our position in the world.