• Title/Summary/Keyword: 피자

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A Study on the Structural Relationships among Brand Personality, Customer-Brand Relationship Quality, and Repurchase Intention: Focusing on Domestic Pizza Market (브랜드 개성, 소비자-브랜드 관계의 질, 재구매 의도의 구조적 관계 연구 : 국내 피자 시장을 중심으로)

  • Kim, Min-Jung;Seo, Kyung-Hwa;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.2
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    • pp.130-148
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    • 2013
  • Domestic pizza market in Korea is in the age of maturity, and competition in the market is getting intense. Brand personality that can prompt consumer sensibility is evaluated as a proper method to differentiate the image of a corporate rather than products or technology that can be copied easily by competitors. In this study, we examined the structural relationships among brand personality of pizza brands in Korea, customer-brand relationship quality, and repurchase intention with selected measurement based on Aaker's Big 5. Based on questionnaires answered by 291 customers, this study examined validity and reliability by using SPSS 16.0 and AMOS 5.0 for its hypotheses. The result of the study modelling were GFI=0.900, NFI=0.922, CFI=0.965, RMSEA=0.050 at the level of ${\chi}^2$=384.130(df=1.715, p<0.001). First, sincerity, competence, and sophistication of the pizza brand personality had a positive effect on intimacy. Second, sincerity, competence, sophistication, and strength of the pizza brand personality had a positive effect on brand partner quality. Also, intimacy and brand partner quality had a positive effect on repurchase intention. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personality in creating a competitive edge for marketing.

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Analysis of Trans Fatty Acid Content in Retort Food, Powdered Milk, Biscuit and Pizza Products (레토르트식품, 분유, 비스킷 및 피자 내에 함유되어 있는 트랜스지방산 함량 분석)

  • Park, Da-Jung;Park, Jung-Min;Shin, Jin-Ho;Song, Jae-Cheol;Kim, Jin-Man
    • Food Science of Animal Resources
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    • v.28 no.2
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    • pp.240-245
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    • 2008
  • The consumption of foods containing trans fatty acids (TFAs) is a matter of concern at present. According to many studies, trans fatty acids (TFAs) may cause illnesses such as the coronary heart disease, diabetes mellitus, large intestine cancer, and breast cancer. They can also raise low density lipoprotein (LDL) cholesterol and reduce high density lipoprotein (HDL) cholesterol. TFAs can also inhibit the synthesis of phospholipids containing polyunsaturated fatty acids in arterial cells. As a consequence the Food and Drug Administration has deemed that saturated fatty acid, cholesterol and trans fatty acid levels be listed on food labels as of 2006. The Korea Food and Drug Administration also has required the listing of trans fatty acid content on food labels since 2007. The aim of this study was to determine the total lipid and trans fatty acid (TFA) contents in retort food, powdered milk, biscuit and pizza products. The number of samples examined were 2 retort food, 6 powdered milk, 7 biscuit and 3 pizza products. The extraction of total lipids in retort food and powdered milk followed the chloroform methanol method. The extraction of total lipids in biscuit and pizza was by the acid digestion method. All samples were analyzed by gas chromatography (GC) using a SP-2560 capillary column and a flame ionization detector. The TFA contents per 100g of sample were 1-2.8% (1.9%) in retort foods, 0.4-2.4% (1.37%) in powdered milk products, 0-2.9% (1.23%) in biscuits, and 2.8-3.45% (3.03%) in pizzas.

본격적인 통신방송 융합 시대 개막

  • Korean Associaton of Information & Telecommunication
    • 정보화사회
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    • s.174
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    • pp.16-17
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    • 2005
  • 휴대전화로 방송을 보고 TV로 인터넷을 하는 등 통신과 방송의 융합이 가속화되고 있다. 이동 중에도 방송을 볼 수 있는 위성DMB가 이미 정식 서비스를 시작했고, 인터넷 방송으로 불리는 IPTV도 올해 안에 모습을 드러낼 예정이다. 위성방송 스카이라이프는 얼마 전 'TV 주문 서비스'를 시작했다. 가입자가 리모콘으로 피자의 종류와 가격 등을 검색해 주문하면 거주지에서 가장 가까운 지점에서 배달해 준다. 통신과 방송의 융합 시대가 본격적으로 열리고 있는 것이다.

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정책정보 - 빙과류 HACCP 관리

  • 한국식품공업협회
    • Food Industry
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    • s.221
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    • pp.20-44
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    • 2011
  • 식품의약풍안전청은 HACCP 적용을 원하는 소규모 식품업체의 눈높이에 맞춰 쉽고, 빠른 시간내에 적은 비용으로 HACCP 지정을 받을 수 있도록 "소규모 업소용 HACCP 표준기술서"를 보급하고 있으며 이번 표준기술서는 어유가공품 중 어묵류, 냉동수산식품 중 어류 연체류 조미가공품, 냉동식품 중 피자류, 만두류, 면류, 빙과류, 비가열음료, 레토르트식품, 김치류 중 배추김치에 대해 기술되어 있어 관련 자료를 요약 연재하고자 함.

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정책정보 - 비가열음료 HACCP 관리

  • 한국식품공업협회
    • Food Industry
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    • s.222
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    • pp.30-53
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    • 2011
  • 식품의약품안전정은 HACCP 적용을 원하는 소규모 식품업체의 눈높이에 맞춰 쉽고, 빠른 시간내에 적은 비용으로 HACCP 지정을 받을 수 있도록 "소규모 업소용 HACCP 표준기술서"를 보급하고 있으며 이번 표준기술서는 어유가공품 중 어묵류, 냉동수산식품 중 어류 연체류 조미가공품, 냉동식품 종 피자류 만두류, 면류, 빙과류, 비가열음료, 레토르트식품, 김치류 중 배추김치에 대해 기술되어 있어 관련 자료를 요약 연재하고자 함

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정책정보: 레토르트 식품 HACCP 관리

  • 식품의약품안전청
    • Food Industry
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    • s.223
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    • pp.23-46
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    • 2011
  • 식품의약품안전청은 HACCP 적용을 원하는 소규모 식품업체의 눈높이에 맞춰 쉽고, 빠른 시간내에 적은 비용으로 HACCP 지정을 받을 수 있도록 "소규모 업소용 HACCP 표준기술서"를 보급하고 있으며 이번 표준기술서는 어유가공품 중 어묵류, 냉동수산식품 중 어류 연체류 조미가공품, 냉동식품 중 피자류 만두류, 면류, 빙과류, 비가열음료, 레토르트식품, 김치류 중 배추김치에 대해 기술되어 있어 관련 자료를 요약 연재하고자 함.

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1. The development of Pizza with Chungkukjang and Onion : Optimization of Pizza Crust Preparation Using Response Surface Methodology (청국장${\cdot}$양파 첨가 피자 제조 : 1. 반응표면분석을 이용한 피자크러스트 제조의 최적화)

  • Sung, Chae-Ran;Kim, Chang-Soon
    • Korean journal of food and cookery science
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    • v.23 no.4 s.100
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    • pp.481-491
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    • 2007
  • This study was conducted to develop pizza crust with additions of Chungkukjang and onion. The stickiness of the pizza dough containing fresh Chungkukjang (C), heated Chungkukjang (HC), and fresh Chungkukjang with added dough-improver (CI), was measured to evaluate the dough properties. The optimum conditions for pizza crust preparation relating to the processing suitability and sensory quality were established using response surface methodology (RSM). When HC and CI were used in dough making, dough stickiness was reduced to 37% and 51%, respectively. Therefore, the dough-improver(2%) offered the pizza dough better rheological properties when C was used without heat treatment. On the other hand, processing suitability such as the spreadability and overall acceptability, which included the smell and taste of the pizza, were impaired as the amount of CI increased. However, the use of fresh ground onion in the pizza dough compensated for these impairments. The optimum conditions for pizza crust making as determined by RSM were 25.1% onion, 7.1% Chungkukjang, and 52.3 min of fermentation time.

Pizza Sales Prediction by Using Big Data Analysis. (빅데이터 분석을 통한 피자 판매량 예측)

  • Lee, Daebum;Kim, Kyoungsup;Lee, Youngsoo;Kim, Hanahan;Byun, Dongsam;Park, Sungchul;Jeon, Hwaseong;Kim, Juntae
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.890-893
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    • 2014
  • IT산업의 새로운 패러다임으로 빅데이터 분석이 주요한 기술로 부각되고 있다. 본 논문에서는 빅데이터를 수집, 분석하여 이를 통해 피자 판매량을 예측하는 모델을 제안한다. 판매량 예측을 위하여 과거 판매 데이터와 함께 공휴일, 날씨, 뉴스기사, 경제지표, 트렌드, 스포츠 이벤트 등의 데이터를 수집하여 이용하였으며, 판매량 예측 방법으로는 회기분석과 인공신경망 학습 등을 사용하여 빅데이터를 사용하지 않은 경우와 정확도를 비교하였다. 실험 결과 빅데이터를 이용함으로써 예측 오차율이 5%이상 향상됨을 확인하였다.

Analysis of Flavor Pattern from Different Categories of Cheeses using Electronic Nose (전자코를 이용한 다양한 유형의 치즈 제품 풍미성분 분석)

  • Hong, Eun-Jung;Kim, Ki-Hwa;Park, In-Seon;Park, Seung-Yong;Kim, Sang-Gee;Yang, Hae-Dong;Noh, Bong-Soo
    • Food Science of Animal Resources
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    • v.32 no.5
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    • pp.669-677
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    • 2012
  • The objective of this study was to analyze the flavor pattern of different varieties of cheeses. Four of the each following cheese varieties such as shred type pizza cheese, Cheddar cheese, Mozzarella block cheese, and white mold-ripened cheeses, stored at $4^{\circ}C$ during 2 wks were examined before and after cooking at $70^{\circ}C$ and $160^{\circ}C$. Flavor patterns of these cheeses were analyzed using an electronic nose system based on mass spectrometer. All data were treated by multivariate data processing based on discriminant function analysis (DFA). The results showed the discriminant model by DFA method. Data revealed that flavor patterns of pizza cheeses were well separated as storage prolonged and obviously discriminated as the higher the cooking temperature. The result of pattern recognition analysis based on discriminant function analysis showed that new brand of pizza cheese produced by Imsil Cheese Cooperative was located at middle between the flavors of the imported brands of pizza cheese and those of domestic brand of pizza cheeses. Imsil cheese has a unique flavor pattern among other variety of cheeses. Application of pattern recognition analysis by electronic nose might be useful and advanced technology for characterizing in flavor pattern of cheese products from different origins and different categories of cheeses.