• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.199-209
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• 2013

The purpose of this research is to develop elements of place branding and correspondent evaluation indicators for place brand strategy making, analysis and its evaluation. First, I criticise that previous research employed unclear and limited evaluation elements. I then suggest an plausible evaluation system and evaluation indicators through a theoretical proof for place branding under the concept of place-based value. Interviews with specialists for case evaluations were carried out in an effort to approve the plausibility of this suggested evaluation system. As an extension, a direction is suggested for a general and effective place branding that would satisfy a diversity of places, which could hopefully contributes for the development of future city brand and marketing evaluation criteria. Creating a specialized place brand requires precise understanding and evaluation on the place characteristics that should directly contribute to the strategy making based on the situatedness suggested by the place which meets an appropriate place branding category. In addition, a successful place branding requires active and effective communication among the participating members of interest and sustainable maintenance systems.

• Industry Promotion Research
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• v.9 no.3
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• pp.139-146
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• 2024

This study analyzed the popularity factors of the virtual idol 'PLAVE' to provide insights for future virtual idol production and content management in the domestic entertainment industry. Three hypotheses were established and tested through an online survey conducted from May 7 to May 20, 2024, with 73 participants. After excluding insincere responses, 67 responses were regression-analyzed. All three hypotheses, regarding character realism, 2D webtoon design, and real-time communication, were validated with P-values below 0.05. These findings offer strategic insights for the domestic entertainment industry and suggest a new paradigm for the virtual idol sector.

• Korean Institute of Interior Design Journal
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• v.24 no.1
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• pp.54-63
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• 2015

This study aims to suggest the place branding methods applicable for regenerated idle industrial facilities. The place branding methods were analyzed by separating into hard branding methods and soft branding methods, and the results of the study are as follows: As for the hard branding methods, the exterior, outer wall materials and interior materials of the building and industrial equipment are preserved to revive the historicity of the building. In order to organize a differentiated space, it is important to create the convenience space such as cafes, experience space, lounge, and restaurants as well as the space for the operation of the programs. The building itself is utilized as a landmark or the iconic facility such as the winding tower or chimney is utilized as a landmark. As the methods of introducing natural elements, there is a need to create the resting space, law area and water space where trees can be planted and landscape can be viewed, and the development of tourism products utilizing the peripheral resources and the link of programs are also important. As for the soft branding methods, the provision of programs where a variety of art genres and the sense of place are reflected and the programs linked to the region is needed, and the story of place can be shared by storytelling utilizing the work and programs reflecting the sense of place. In addition, the content development and physical improvement of facilities reflecting the needs of visitors and the establishment of the organic collaboration system of a variety of subjects are needed for the sustainability of place.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.172-180
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• 2014

A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.04a
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• pp.238-241
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• 2009

정보 과학 기술의 발전과 생활 수준의 향상이 가속화되면서 주변 환경을 구성하는 가구나 공간조차도 정보 통신과 컴퓨터 기능이 내재된 인간과 상호작용할 수 있는 개념으로 확장되고 있다. 또한 비즈니스의 규모가 방대해지면서 협업이 필요성이 증가되는 가운데 단일 사용자에게 맞춰진 표준 데스크탑을 대체할 새로운 기기와 인터페이스에 대한 요구가 증가하고 있다. 본 연구에서는 이런 패러다임에 맞춰 선호되고 있는 테이블탑 컴퓨팅을 다수의 LCD와 PC를 포함하는 분산 하드웨어 방식의 고해상도 대형 디스플레이로 구성하고, 다중 사용자의 입력을 동시적으로 처리할 수 있는 적외선 카메라를 활용한 마커 인식 기반의 탠저블 인터페이스를 개발하였다. 그리고 이 시스템에서 동작하는 고해상도 이미지 뷰어와 퍼베이스브 블록 격파 게임 응용프로그램을 구현하였다.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.5
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• pp.615-622
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• 2018

Recent advancements in camera communication (CamCom) technology using visible light exploited to use display as an luminance source to modulate the data for visible light data communication. The existing display-CamCom techniques uses the selected region of interest based camera capturing approach to detect and decode the 2D color coded data on display screen. This is not effective way to do communicate when the user on mobility. This paper propose the automatic display detection using Lambertian color segmentation combined with canny edge detection algorithms for CamCom in order to avoid manual region of interest selection to establish communication link between display and camera. The automatic display detection methods fails using conventional edge detection algorithms when content changes dynamically in displays. In order to solve this problem lambertian color segmentation combined with canny edge detection algorithms are proposed to detect display automatically. This research analysed different algorithms on display edge recognition and measured the performance on rendering dynamically changing content with color code on display. The display detection rate is achieved around 96% using this proposed solutions.

• Knowledge Management Research
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• v.23 no.3
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• pp.23-44
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• 2022

With the development of blockchain technology, play-to-earn (P2E) games, one of the decentralized applications (dApps), are receiving great social attention. P2E games are positively evaluated as areas with high growth potential based on blockchain technology, and at the same time, they are negatively evaluated as speculative as people can cash P2E game items in the form of cryptocurrency. In this situation, the purpose of this study is to investigate factors affecting the intention to use P2E games. Along with the discussion of hedonic system adoption, we consider the factors with perceived enjoyment, economic incentive, and social influence. In order to verify our research model, data were collected from 350 adults with P2E game experience or recognition, and a structural equation model was carried out. The analysis results find that perceived enjoyment and subjective norm have a significant positive effect on the intention to use P2E games, and economic incentive does not have a significant effect. In addition, peer influence and external influence have a significant positive effect on subjective norm. Drawing on these findings, we present several academic and practical implications for future research.

• Cartoon and Animation Studies
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• s.44
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• pp.333-361
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• 2016

In general, content business companies include animation industry can have benefits, which they have higher incomes when they obtain wider markets. Therefore, they pursue to have diverse windows for content distribution or to reach the foreign markets for dealing their content products with potential customers. It have the greatest value. They can re-invest the incomes to produce their new products, and they can enhance the international competitiveness of their next products. As the results, the companies can have more incomes and wider markets in next business, and it will be the effectiveness of the good cycle of the animation industry. Animation industry has being undergone of its structure changes, more economical chances and viewers' attitudes changes through the all over the industry because of the acceptance of new digital technology. To response the changes or have the new chances from the changes, they should to review the existing system and the law concerned with the animation business as well as having the diverse new plans for supporting the industry like a construction of the online marketplace of Korean animation. It would make the Korean animation companies to meet foreign customers easily by making lower the entrance barrier of the foreign markets. Current Korean government needs to estimate the value of the Korean animation accurately and objectively by concerning its surroundings to support efficiently. However, it is very difficult to estimate the value of the content rightly because of its' intangible and subjective matter. For this, they should analyze the all the data of the information of the Korean animation content by accumulate, open to the public and manage. So if the government makes online marketplace for the Korean animation, which all the Korean animation companies get in, it would be a solution of estimating the value of the Korean animation rightly. In addition, it will be used as the role of archive of the government to lead the industry successfully. As a point of the small size of the Korean animation companies, they are government dependable because of its low budget, so they strongly expect the government to do the right role as the unique knowledge distributor. Therefore, the Korean animation online marketplace would make not only big companies, but also small companies to have the chances to increase the value of their content in the global markets by themselves without economic burdens.