• 한국의류산업학회지
• /
• 제15권1호
• /
• pp.35-45
• /
• 2013

The purposes of this study were to segment the women's plus-size market by the types of store patronage, profile the segments, and examine the differences in satisfaction with clothing attributes and variety of plus-size apparels according to different segments. The questionnaires included the 7-point likert scales on store patronage, satisfaction, clothing involvement and body cathexis. Five body measurements were recorded by sales people, and the respondents also provided information on their weight, height and garment size in addition to demographic characteristics. Questionnaires were collected from 7 franchise stores in Seoul, Anyang, Daegu, and Cheonan during the months of February, 2011 to April, 2011. 210 questionnaires were distributed and 160 were returned. Excluding incomplete questionnaires, a total of 149 questionnaires were used in the final analysis. The cluster analysis based on store patronage identified four segments- major patrons of specialty stores, multi-channel users, regular store users, and internet shopping mall users. Significant differences were found among the four segments of women's plus-size consumers in terms of clothing involvement, age, occupation, education and clothing expenditures. Internet shopping mall user group were in overall less satisfied with several clothing attributes and variety compared to other groups.

• 한국컴퓨터정보학회논문지
• /
• 제27권4호
• /
• pp.99-110
• /
• 2022

본 연구는 일반적인 체형의 여성과 구분되는 특징을 가지고 있는 플러스 사이즈 여성을 대상으로 상반신 의류 제작의 기초가 되는 보디스 원형을 개발하고자 한다. 이를 통하여 비만 인구의 증가로 시장이 활성화되고 있는 플러스 사이즈 여성 의류 개발의 기초가 되는 자료를 제공하고자 한다. 1차 외관 및 의복압 평가를 통해 옆목점 이동, 뒤진동다트 분량 추가, 앞처짐분 추가 등의 패턴을 수정하였다. 2차 평가를 통해 옆선 수직, 뒤중심선 목부분 들뜸, 뒤진동다트 분량 추가 등을 수정하였다. 3차 평가를 통해서는 옆선의 수직 분량 추가, 뒤진동다트 분량 추가를 통해 최종 패턴 제도법을 개발하였다. 20대 플러스 사이즈 여성 체형의 경우 복부의 돌출로 옆선의 설정 및 밑단의 설정 방법에 일반 체형과 구별되는 제도법이 요구되었다. 본 연구는 20대 플러스 사이즈 여성의 체형에 적합한 보디스 원형 제도법을 제시하였다는 점에 그 의의가 있다. 후속 연구에서는 실제 의복 제작을 통한 착용감 평가가 이루어져야 할 것으로 생각된다.

• 복식문화연구
• /
• 제28권5호
• /
• pp.639-651
• /
• 2020

This study utilized data to classify and characterize the body types of plus-size adult men aged in their 30s and 40s. Diversity is an important factor in the era of inclusive design, and discussion about size diversity to include the plus size should be accommodated. Data from 493 adult men classified as obese (with a World Health Organization criterion ≥25 BMI) were used for the analysis. The results of the study are as follows. Six independent factors were extracted using factor analysis for cluster analysis, which were then classified into five types. Type 1 (29.01%) was identified as body type I with the smallest degree of obesity. Type 2 (15.4%) was identified as body type Y with wide shoulders and a thin waist. Type 3 (14.2%) was the largest body volume (body type O), while the fourth (19.27%) identified as body type H has a large height and upper body. Lastly, type 5 (22.11%) has a long lower body and a slim abdomen, referred to as body type X. This study presents a basis for the development of various clothing sizes utilizing the body shape characteristics of plus-size men in their 30s and 40s. Follow-up research is needed to develop patterns for plus size men and to design various products.

• 한국의류학회지
• /
• 제37권3호
• /
• pp.306-319
• /
• 2013

This study explores various issues of appearance management behavior for plus-size women in Korea with a focus on clothing. In-depth interviews and focused group interviews were conducted with 24 plus-size women. The interviews were recorded and the transcripts were analyzed based on grounded theory. Discomfort was the main phenomenon involving the experience of plus-size women related to appearance management. Psychological as well as physiological/physical discomfort, unmet needs (regarding clothing) and inconvenient shopping experiences were frequently mentioned. Causal conditions for discomfort were obesity, social stigma, and an underdeveloped clothing market for plus-size consumers. Interviewees developed strategies to cope with discomfort (suppressing clothing need, loss of interest in clothing, diversion from clothing needs, sole focus on physical comfort, dress-up and increase in shopping channels, and change in shopping patterns) that depended on contextual conditions (such as duration of obesity and attitudes of people) close to the interviewees. The discomfort of interviewees decreased or continued depending on if they became ambivalent about their obese condition, lost weight, or utilized plus-size specialty stores.

• 한국의류학회지
• /
• 제40권4호
• /
• pp.615-630
• /
• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• 한국의류산업학회지
• /
• 제22권3호
• /
• pp.378-385
• /
• 2020

The purpose of this study was to present basic data for development of shoe last suitable for women of plus size (BMI 25 kg/㎡ or higher) by type and to analyze the characteristics of each type of foot type. The results of the study are as follows. A comparison of the feet of a plus-size woman and a normal-weight woman showed that the feet of a plussize woman were thicker and wider in the toes, cheeks and feet than those of a normal-weight woman, while the ankle area was thicker. As a result of the cluster analysis by type of foot type of plus-size woman, type 1 was classified into four types, type 1 was 49 (19.5%), type 2 was 43 (17.1%), type 3 was 53 (21.1%), and type 4 was distributed among 106 (42.2%). Type 1 appeared to be a long, low heel, thick foot and wide H-type, and Type 2 appeared to be a D-type with a low heel and a thinner and narrow foot compared to other types, but with wide outer width of the foot. Type 3 showed short feet, low heels, narrow feet, but slanted sides, and Type 4 showed type A with long feet, high heels, thick and wide feet or a combination of toes.

• 복식문화연구
• /
• 제17권2호
• /
• pp.203-215
• /
• 2009

The purpose of this study was to investigate current garment sizes of women's formal jackets, targeting plus-size women in online shopping malls, and to identify effective size information involved in online apparel purchase behaviors to overcome the short comings of current garment sizes from the perspectives of consumers. Basic 88 size formal jackets from the seven companies found on the 22 websites were collected and analyzed. The data were collected from March to October 2007, and analyzed using SPSS 14.0. The results were summarized as follows. First, there was no website using standard garment size labeling with 'bust-hip-height' set up by KS K 0051 among the 22 websites. Instead, all 22 websites used garment size labeling with figures such as 88, 99, 100, 110, and 120 or with letters such as L, XL, and XXL. The websites presented no body size, but listed garment size. Furthermore, the size information was presented differently, ranging from three items of bust circumference, upper arm length, and jacket length to six items of shoulder width, bust circumference, waist circumference, sleeve width, sleeve length, and jacket length. In addition, no website presented basic information for hip circumference, despite the jacket length covering the hips. Second, a total of 85.7% the websites listed bust circumferences in 88 garment sizes collected as 100cm. Shoulder widths were presented as 39cm or 37cm. Sleeve circumferences were addressed the same, 36cm, in all websites. Third, comparing the differences between guidance sizes and measurement sizes, only 28.5% of the web sites posted guidance sizes of shoulder widths the same as those of the measurement sizes. All web sites presented guidance sizes of bust circumstances as 1 to 5cm smaller than those of the measurement sizes.

• 복식문화연구
• /
• 제26권3호
• /
• pp.313-326
• /
• 2018

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

• 복식
• /
• 제66권3호
• /
• pp.75-92
• /
• 2016

The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

• 한국의상디자인학회지
• /
• 제16권3호
• /
• pp.163-178
• /
• 2014

In America, where obesity rate ranks no.1 in the world, the plus size market is rapidly expanding with various American brands adding plus size lines in a way to diversify their products. As obesity is expanding throughout the younger generation, the necessity to develop products according to different characteristics of body shape that can fulfill the needs of young plus size consumers is being emphasized. In this study of young plus size, our focus is on providing wider spectrum of design choices for consumers by analyzing different body shapes, categorizing them, and then identifying the differences of design among them. More specifically, the object of this study is to analyze the elements that differentiate the designs from each other by virtually trying out the same item on avatars of various body shapes. Thus, we can identify the elements that needs to be differentiated according to different body shapes after implementing virtual fitting program on plus size shapes that are rather difficult considering the reality of domestic fashion companies. In this way, we are able to provide fundamental data for American plus size fashion market and design development for Korean fashion companies that are under way of entering or planning to enter the American market. Furthermore, this will demonstrate the actual details of the designs that will eventually help the development of specialized product for the globalization of Korean fashion industry.