• Title/Summary/Keyword: 플랫폼 생태계

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국내 플랫폼 기업 현황 분석과 시사점: 플랫폼 기업 유형 분류를 중심으로

  • Kim, Ju-Hui;Jin, Hyeon-Seo;Kim, Do-Hyeon
    • 한국벤처창업학회:학술대회논문집
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    • 2022.04a
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    • pp.141-152
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    • 2022
  • 국내 경제를 포함한 글로벌 경제에서 플랫폼 기업이 지니는 중요성이 매우 커지고 있다. 많은 연구에서도 플랫폼 기업이 이끄는 디지털 경제를 통해 혁신이 창출되고 이들이 경제 성장의 동력으로 작동한다는 것을 강조하고 있다. 하지만, 플랫폼 기업에 대한 모호한 정의로 인해, 플랫폼 기업이 자리잡고 있는 플랫폼 생태계에 대한 정확한 현황 파악이 제대로 이루어지지 않고 있는 실정이다. 이에 본 연구는 플랫폼 기업에 대한 정의를 내리고 플랫폼 기업의 유형을 분류하고자 하였다. 더불어 플랫폼 생태계의 현황에 대한 분석을 통해 향후 생태계의 발전과 활성활르 위한 정책적 제언을 제시하고자 하였다.

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Understanding ICT Platform Business by Ecosystem Research Review (생태계 연구 리뷰를 통한 정보기술 플랫폼 비즈니스의 이해)

  • Hyunjeong Kang
    • Information Systems Review
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    • v.22 no.1
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    • pp.183-198
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    • 2020
  • The development of IT increases the importance of understanding of IT-driven ecosystems. Platform business is the representative business model in the era of innovative IT-based businesses. However, it lacks the review research that entails ecosystem perspectives from traditional disciplines in which the perspective of ecosystem had been applied. Further most of platform research have focused on the comparison between ecosystems as a whole rather than exploration on complementors in the ecosystem who are selected and survive and, in turn, contributed to maintain the ecosystem to compete with other ecosystems. The current study listed highly cited papers from economics, sociological ecology, socio-technical ecology, organization studies, and marketing research which have cumulated research on ecosystems. And the three most critical features that determine the success of complementors, which are competition, relationality, and adaptability. Present study showed how the features were explained by each perspective from the different disciplines.

The Benefits of Digital Platform on Complementors: A Systemic Review of the Literature (디지털 플랫폼과 보완자의 효익에 관한 연구 동향 분석)

  • Kim, Juhee;Kim, Dohyeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.3
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    • pp.159-175
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    • 2021
  • Business ecosystem is becoming more inclined towards platform ecosystem, which attracts multi-side participants based on digital technology. The burgeoning interest in digital ecosystem leads to the rapid rise of research. In this paper, we suggest a research agenda, focusing on the benefits of complementors in platform ecosystem. First, we outline the extant papers on benefits from platform to participants from economic perspective, strategic management perspective, technology management perspective, and economic sociological perspective to provide comprehensive understanding about platform ecosystem. Second, we suggest systemic framework to provide integrative insights on the the topic of benefit from platform to complementors- (1) open innovation view, (2) economic performance view, and (3) sociological view. Specifically, we focus on empirical studies that investigate the relationship between the benefits from platform and spillover effects on complementors based on various dataset. In addition, by reviewing the past empirical research, we suggest future research agenda and implications for policy in platform ecosystem.

스마트 미디어 생태계

  • Kim, Do-Hun
    • Information and Communications Magazine
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    • v.29 no.10
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    • pp.3-8
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    • 2012
  • 본고에서는 스마트폰과 스마트TV 등과 같은 커넥티드 디바이스(connected device)에 관한 ICT 생태계(이하 '스마트 미디어 생태계')에 대해 알아본다. 스마트 미디어 생태계는 플랫폼을 중심으로 가치가 창출되는 생태계라는 특징을 가진다. 특히, 양면시장(two-sided market)에서 관찰되는 직/간접적 네트워크 외부성(direct and indirect network externality)에 의해 작동된다. 또한 단일 기능요소보다는 여러 사업자로부터 제공되는 기능요소들의 복합체인 플랫폼 연합체(platform coalition)로 출발한다. 이에 따라 생태계 초기에는 생태계 간 경쟁과 더불어 생태계 내에서 메타 플랫폼(meta platform)의 지위를 획득하려는 지배구조 경쟁도 전개된다. 스마트 미디어 생태계의 특성과 진화과정 및 운영원리에 대한 이해는 생태계 참여자들의 전략과 생태계 활성화를 위한 정책방향에 시사하는 바가 크다.

A Study on the Strategy for Innovation Platform Management to Promote Venture Ecosystem (창업생태계 활성화를 위한 혁신플랫폼의 활용전략)

  • Kwon, B.R.;Kim, J.S.
    • Electronics and Telecommunications Trends
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    • v.29 no.4
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    • pp.137-146
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    • 2014
  • 최근 들어 창조경제의 추진동력으로서 창업생태계에 대한 관심이 높아지고 있다. 하지만 플랫폼의 관점에서 창업생태계를 활성화하는 시도는 아직 본격화되지 않고 있다. 이에 본고에서는 보육, 자금, 혁신과 같이 창업생태계가 지향해야 할 주요 기능별 플랫폼을 살펴보고 그 중 혁신플랫폼을 중심으로 연구를 수행하였다. 창업기업에게 혁신의 기회를 제공하고 빠른 제품개발과 실행을 지원하는 혁신플랫폼을 유형화하였으며, 나아가 국내 외 운영사례 분석을 통해 창업생태계의 활성화를 지원하고자 하였다.

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A Study on Current Trends and Classification of Korean Platform Firms (국내 플랫폼 기업 현황 분석과 시사점: 플랫폼 기업 유형 분류를 중심으로)

  • Jin, Hyunseo;Kim, Juhee;Kim, Dohyeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.229-243
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    • 2022
  • The importance of digital economy and platform firms in the Korean economy is growing. However, the concept and definition of platform firms are still in vague. In addition, the construct of platform firms in ecosystem has not yet investigated. In this paper, we attempt to define the platform firm and to classify the platform depends on the attributes of firms and business. We find 552 platform firms compose Korean platform ecosystem. From this study, the understood of platform concept can be accurated. Specifically, from the perspective of a 'firm' rather than a business-oriented attribute, and furthermore, the type of platform firm and detailed classification of industries and services were proposed for empirical analysis in the future. In addition, through the analysis of the current status of the platform ecosystem, policy recommendations for the future development and activation of the ecosystem were presented.

오픈플랫폼 기반의 생태계 조성 전략

  • Kim, Eun-Ju
    • Information and Communications Magazine
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    • v.30 no.9
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    • pp.59-64
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    • 2013
  • 본고에서는 IT 강국인 우리나라가 직면하고 있는 미약한 소프트웨어 현실과 생태계 부재 등 현안을 해소하기 위하여 오픈이노베이션 기반의 오픈플랫폼 전략을 통하여 생태계를 조성하고 해외 시장을 창출하는 방안과 가능성을 제시하고자 한다.

ISV's Patent Protection, Downstream Capability and Product Portfolio to Join Platform Ecosystem (독립 SW기업의 플랫폼 생태계 참여 결정요인 연구)

  • Lim, Geun Seok;Ji, Yong Gu
    • The Journal of Society for e-Business Studies
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    • v.27 no.1
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    • pp.43-62
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    • 2022
  • This paper is a study to analyze when ISV(independent software company) has more active participation in the platform ecosystem. According to previous studies, companies are active in technological innovation when they can appropriate the outcome of innovation and when they have complementary assets (marketing, manufacturing capabilities, etc.) that can convert the innovation into value. The effect of these two conditions to join platform ecosystem is investigated. The duplication between the ISV's product portfolio and platform service is also included as an independent variable. The two sample groups are composed of independent SW companies that signed a partner agreement with platform companies and non-participating companies in the platform. As a result of empirical study, it is found that the patent rights do not affect participation in the platform. The ISVs might have believed that the benefits from cooperation with platform companies are greater than the risks of exposure to innovative technologies and unique Biz models. On the other hand, downstream's capability and the duplication of product portfolio affect participation in the platform. If ISVs have the downstream capability to transform cooperation into value creation, ISVs are actively participating in the platform. In addition, cooperation is active when the product portfolio is complementary to platform service rather than competition. This study is the empirical study of open innovation between Korean independent software companies and digital platform companies. There are similar prior studies abroad, but there are no similar studies in Korea. It is meaningful in that the determinants of platform ecosystem participation were investigated through empirical analysis by composing a sample group of companies participating in the platform ecosystem and companies not participating in the platform ecosystem.

Design and Implementation of a Multi-Intelligent Agent based Platform for a Bio-Inspired System (생태계 모방 시스템을 위한 멀티 지능형 에이전트 기반의 플랫폼 설계 및 구현)

  • Moon, Joo-Sun;Nang, Jong-Ho
    • Journal of KIISE:Computing Practices and Letters
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    • v.13 no.7
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    • pp.545-549
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    • 2007
  • The Bio-Inspired System focuses on the creation of an effective system model for massive network applications and is being widely developed. However, the system has a problem-difficulty implementing three features in the system, which includes scalability, adaptability and survivability. To solve this problem, we designed an Ecogent as a multiple intelligence agent, and a Bio-platform to address the three features of scalability, adaptability and survivability. The Bio-Inspired System Platform consists of an ERS (Ecogent Runtime Services) Platform and a Bio-Platform. The ERS platform serves the basic functions of mobile agents, such as Registration, Life Cycle, Migration, Communication, Location and Fault Tolerance. The Bio-Platform includes the functions of Evolution Control and Stigmergy Control to address evolution and adaptation.

ICT 생태계 진화와 글로벌 ICT 리더의 사업전략

  • Im, Hyeong-Do
    • Information and Communications Magazine
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    • v.28 no.12
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    • pp.16-23
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    • 2011
  • 최근 스마트폰 확산과 함께 모바일 시장이 개방적인 PC진영으로 편입되면서 ICT 산업구조가 복잡한 개방적 생태계로 재편성되고 있다. 이에 본고에서는 가치 네트워크(Value Network) 관점에서 타 산업 사업자간 상생적 협력관계 구축을 통한 수익배분 모델 등 주요 글로벌 ICT 리더들의 사업전략을 분석하고, 단말 및 서비스 플랫폼을 중심으로 하는 새로운 ICT 생태계의 진화방향을 전망하고자 한다. 특히 앱스 토어를 기반으로 하여 단말 플랫폼을 확장하는 애플의 전략 과 웹을 기반으로 하는 서비스 플랫폼을 통해 이용자의 접점을 확장하는 구글의 사업전략을 비교 분석하여 향후 글로벌 ICT 산업의 전망과 시사점을 제시하고자 한다.