• Korean journal of communication and information
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• v.66
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• pp.159-183
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• 2014

This study analyzed the competition among three game platforms, PC, Console and Mobile in aspect of user's gratifications using niche analysis. To do this, four gratification factors, 'transportability and accessibility', 'liveliness and variety', 'availability and economic feasibility', 'relationship', were assessed. To investigate competition level among three game platforms, niche breadth, niche overlap, competitive superiority of four gratification factors were analyzed. The results of niche analysis show that mobile platform appeared as a most competitive platform because it utilized diverse resources for game user gratification and had competitive superiority in 'transportability and accessibility' which appeared as most important factor determining user's gratification. However there was no game platform which had competitive superiority in all four gratification factors.

• Journal of Digital Contents Society
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• v.13 no.4
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• pp.601-608
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• 2012

Platform carriers that were welcomed due to their open policy are now having Vertical-Systematization. As the Vertical-Systematization to strengthen platform's quality intensifies, the qualities of OS, network and manufacturing abilities may be weakened. As the environment changes, consumers move from attractive platform to attractive contents and the killer contents will become the key success factor. Hence, the platform carriers will aim to acquire killer contents to attract more users causing excessive competition for Killer Contents Sourcing. The following paper examines the problems that will stem from fierce competition among platforms, problems regarding the Contents Sourcing and solution for the content-providers.

• Information and Communications Magazine
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• v.33 no.10
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• pp.57-59
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• 2016

본고에서는 플랫폼 산업으로 빠르게 재편되고 있는 산업계의 변화에 대해서 언급하고, 플랫폼 산업의 핵심 경쟁력 중 하나로써 인공지능을 살펴본다. 특히 최근 인공지능기술로 각광받고 있는 딥러닝과 플랫폼 비즈니스의 상호 상승작용을 고찰함으로써 향후 산업계에 필요한 핵심 경쟁력을 살펴본다.

• Journal of Korea Technology Innovation Society
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• v.22 no.2
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• pp.220-241
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• 2019

In order to provide theoretical guidance to research in platform strategy, we build the conceptual framework based on the organizational ecology and analyze symbiotic/competitive relationship between platform entities. Platform owner and service provider (i.e. complementors) make symbiotic relationship, where platform owner provide service provider user-base and platform resources such as marketing tools and platform technology, and service provider provide platform owner services which users utilize. In addition to symbiotic relationships, platform owner has competitive relationship with other platform owners, and service provider builds competitive relationship with other service providers. In these relationships, the strategy of platform owner affects service provider and service provider builds a strategy for their own survival and success. This type of interaction makes competitive dynamics in platform. However, previous platform literature focuses on strategies to enhance network effect from the perspective of platform owner. Thus, there is little attention on interaction among the service providers. Using the framework based on community ecology of organizational ecology, we analyze interaction and strategy between platform owner and service provider in the viewpoint of platform openness strategy and platform pricing strategy. This research contributes to the literature of platform strategy by providing a theoretical framework based on organizational ecology to deeply understand the dynamics of platform.

• The Journal of Society for e-Business Studies
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• v.27 no.1
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• pp.43-62
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• 2022

This paper is a study to analyze when ISV(independent software company) has more active participation in the platform ecosystem. According to previous studies, companies are active in technological innovation when they can appropriate the outcome of innovation and when they have complementary assets (marketing, manufacturing capabilities, etc.) that can convert the innovation into value. The effect of these two conditions to join platform ecosystem is investigated. The duplication between the ISV's product portfolio and platform service is also included as an independent variable. The two sample groups are composed of independent SW companies that signed a partner agreement with platform companies and non-participating companies in the platform. As a result of empirical study, it is found that the patent rights do not affect participation in the platform. The ISVs might have believed that the benefits from cooperation with platform companies are greater than the risks of exposure to innovative technologies and unique Biz models. On the other hand, downstream's capability and the duplication of product portfolio affect participation in the platform. If ISVs have the downstream capability to transform cooperation into value creation, ISVs are actively participating in the platform. In addition, cooperation is active when the product portfolio is complementary to platform service rather than competition. This study is the empirical study of open innovation between Korean independent software companies and digital platform companies. There are similar prior studies abroad, but there are no similar studies in Korea. It is meaningful in that the determinants of platform ecosystem participation were investigated through empirical analysis by composing a sample group of companies participating in the platform ecosystem and companies not participating in the platform ecosystem.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.243-250
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• 2016

The importance of platform businesses in the global market is growing, but in Korea, platform businesses with a global competitive edge are rare. This study compared the competitiveness of the local and international platform businesses by analyzing the six success factors of platform businesses. It surveyed 104 professionals in ICT regarding the competitiveness of SNS services (Kakao Talk, Facebook), mobile payment systems (Samsung Pay, Apply Pay), digital content (Naver, YouTube), online shopping (G Market, Amazon) and education (K-MOOC, MOOC). In sum, the local platform business sector, compared to its U.S. counterpart, is lagging behind in creativity, value creation, cost reduction, networking effects and the ability to build, change and develop new ecosystems.

• Electronics and Telecommunications Trends
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• v.25 no.3
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• pp.1-10
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• 2010

최근 모바일 시장의 패러다임이 개방형으로 변화함에 따라 모바일 단말에서도 사용자에게 다양한 애플리케이션과 콘텐트 제공이 가능하도록 하는 모바일 소프트웨어 플랫폼에 대한 관심이 증가되고 있다. 모바일 시장에서는 애플의 아이폰, 구글의 안드로이드폰과 같은 범용 운영체제 기반의 모바일 소프트웨어 플랫폼이 탑재된 스마트폰들이 본격적으로 출시되고 있다. 스마트폰 시장이 지속적으로 확대될 것으로 예측됨에 따라, 스마트폰에 탑재되는 모바일 소프트웨어 플랫폼들의 경쟁도 치열하게 전개되고 있다. 모바일 소프트웨어 플랫폼 제공업체들은 모바일 소프트웨어 플랫폼 시장을 선점하기 위해 개발자 및 사용자들에게 모바일 소프트웨어 플랫폼의 API나 소스 코드를 제공하여, 자사 소프트웨어 플랫폼 기반의 다양한 애플리케이션 개발을 유도하고 있다. 본 고에서는 모바일 시장에서 경쟁하고 있는 모바일 소프트웨어 플랫폼들의 특정 및 최근 동향에 대해 기술한다.

• Broadcasting and Media Magazine
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• v.26 no.3
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• pp.30-40
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• 2021

로블록스, 포트나이트, 제페토 등 다양한 메타버스 플랫폼들의 등장으로 글로벌 사회 전반에 메타버스 플랫폼 서비스를 통해 메타버스 산업의 주도권 확보를 위해 글로벌 ICT 기업의 경쟁이 불붙었다고 할 수 있다. 본 고에서는 메타버스 플랫폼의 정착에 활용되고 있는 XR 기술의 현황과 글로벌 메타버스 플랫폼의 동향을 살펴보고 국내 메타버스 플랫폼 도입 확산과 산업 발전을 위한 시사점을 제시한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.612-614
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• 2022

The prolonged untact era, which has continued since the end of 2019, further accelerated the spread of distribution platforms that provide cultural contents in digital form. Digital content distribution platforms are fiercely competing in the market as the central axis of cultural content planning, production and distribution. In this study, we apply the open innovation theory as a competitive element of digital content distribution platforms to assess whether competitiveness can be secured in terms of multilingualization of content.

• Broadcasting and Media Magazine
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• v.16 no.1
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• pp.54-64
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• 2011

스마트폰 열풍이 세간에 뜨거운 관심을 받고 있던 즈음에 스마트 TV라는 다소 생소한 단어가 IT업계를 술렁이게 하고 있다. 거대 기업 애플과 구글이 전세계의 스마트폰과 스마트TV에 대한 장악력을 높이고 있고, 이에 맞서 국내에서는 삼성과 LG가 가세하여 스마트 기기에 대한 플랫폼 및 콘텐츠 지배력을 가지고 경쟁을 벌이고 있다. 유무선망이 통합되고 콘텐츠의 융합화가 가속화되면서, 개별 서비스 단위에서 융합서비스로 트렌드가 변화하고 있으며, 스마트 TV도 모바일과의 연계를 통해 웹 서비스 및 소셜 네트워크와 융합된 다양한 콘텐츠를 제공하려는 추세이다. 스마트TV는 단순 TV서비스에서 모바일과 연계하여 N-스크린 서비스로 발전하고 있고, 플랫폼에 대한 경쟁력이 약한 국내 기업의 경우에는 플랫폼 경쟁력을 강화하면서 동시에 서비스의 차별화를 통해 경쟁력을 갖추어 야 할 것이다.