• Title/Summary/Keyword: 플라워

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Exploring the Potential of Podcasts in Flower Design Industry (플라워디자인 산업 활성화를 위한 팟캐스트 콘텐츠의 가능성 연구)

  • Yang, Dongbok
    • Journal of the Korean Society of Floral Art and Design
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    • no.44
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    • pp.75-100
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    • 2021
  • The purpose of this study is to explore ways in which the flower design industry can utilize podcasts that are rapidly growing in recent years. I selected foreign flower podcasts that are ranked on the global podcast chart, and examined the genre, content, components, show hosts and etc. By analyzing the characteristics of the podcast, the type of communication between the host and the audience, the audience interaction, the industry connection, and the media expansion strategy, I tried to derive the possibility of the flower podcast in Korea. As a result of analyzing foreign flower podcasts, podcasters built listener communities based on their rich experience and knowledge through podcasts and used them for education and marketing. They acted as leaders in the industry or led public opinion such as the sustainable flower industry. Podcast shows were repurposed as various content and used to spread flower design culture. In Korea, flower podcasts can be the basis for the formation of a community related to the flower design industry. Flower design experts can use podcasts as a source asset for various content. Listeners within the industry can get hands-on knowledge about the business from flower podcasts. The popular flower podcast will contribute to the vitalization of flower design culture and industry. Flower podcasts can be a starting point to actively cope with the era of personal media.

연간기획: 자연에서 찾은 건강_향기가 선물한 건강 -향기를 디자인하는 사람 정현주 플로리스트 꽃향기와 함께하는 건강한 생활

  • Lee, Yun-Mi
    • 건강소식
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    • v.35 no.3
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    • pp.10-11
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    • 2011
  • JW메리어트호텔 플라워 디자이너를 거쳐 프랑스 피베르디(Piverdie) 스쿨에서 플로리스트 과정을 수료하고 현재는 플라워카페에서 향기를 디자인하는 플로리스트 정현주 씨. 지난 2월 10일 역삼동에 위치한 플라워카페에서 정현주 플로리스트(33세)를 만났다.

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V+동아리 Wemade ENT 플라워 동호회 - Wemade ENT 플라워 동호회를 만나다 우리는 꽃보다 아름다워

  • Kim, Chae-U
    • Venture DIGEST
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    • no.1 s.126
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    • pp.28-29
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    • 2009
  • 팍팍하게 돌아가는 일상 속에서 나만의 눈부신 무언가 하나를 찾았다면 그 만큼 보람되고 소중한 것이 뭐가 있을까. 대한민국 게임 산업의 메카이자, 전 세계 게이머들의 이목을 받고 있는 글러벌 벤처기업, 위메이드 엔터테인먼트(Wemade Entertainment / 이하 위메이드). 위메이드는 'Fun 경영'을 실천하며 사내동호회 활동을 적극 지원한다. 그 중 꽃꽂이 동호회인 '위메이드 플라워 가든(Wemade Flower Garden)'이 모인 현장을 찾아갔다.

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A Study on Seasonal Color Image of Flower Display in Commercial Spaces (상업공간 플라워 디스플레이의 계절별 색채이미지에 관한 연구)

  • Yang, Hee Sun;Wang, Kyung Hee;KIm, Jung Min
    • Journal of the Korean Society of Floral Art and Design
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    • no.43
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    • pp.3-17
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    • 2020
  • Through color analysis and survey of seasonal display cases using flower materials in department stores, hotels, and retailers, which are representative commercial spaces in Korea and abroad, it is designed to recognize the need for color planning that applies seasonal colors and emotional adjectives, away from the traditional method of relying on the season, shape and texture of materials, in the process of flower displays. The research method analyzed the colors used in the 48 domestic and foreign commercial space flower display cases collected. Based on this, the first expert questionnaire collected adjectives extraction and seasonal coordinates reminiscent of the case and examined the suitability of emotional adjectives extracted by the second public survey. The research results extracted typical colors and tones of spring, summer, fall, and winter, and recognized seasonal emotional adjectives. Based on these results, We could see that the color scheme should be advanced in the flower display, which used to depend solely on the shape or texture of the flower material, to produce the intended emotional design.

A study on the Factors Influencing the Repeat Purchase Intentions of Flower Products (플라워 상품의 재구매의도에 미치는 요인에 관한 연구 -개인소비자를 중심으로-)

  • Chu, Younghee
    • Journal of the Korean Society of Floral Art and Design
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    • no.40
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    • pp.125-136
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    • 2019
  • This study aims to examine the important factors of flower shops' store attributes influencing the repurchase intention for people who buy flowers for themselves with a hedonic shopping motivation. This study was verified by empirical survey and the results are summarized as follow. First, it was found that price, salesperson's professionalism, store accessibility had a significant positive impact on the repurchasing intention of flowers. Second, it was found that price is the first important factor influencing the repurchasing intention of flowers, and next salesperson's professionalism is the second important one, and lastly store accessibility is the third important one. For implications of this study, this study investigated the cause-and-effect relationship between flower shops' store attributes and the repurchasing intention of flowers for people who buy flowers for themselves with a hedonic shopping motivation, so it provides a theoretical foundation for further studies.

The research of required components of package design based on the product attribute - Focus on the package design expressions of preserved flower brand 'Preserville' - (제품 속성에 기반한 패키지 디자인 구성 요건 연구 - 프리저브드 플라워 브랜드 '프리저빌' 패키지의 표현을 중심으로 -)

  • Kim, Naeri;Kwon, Hye Jin
    • Design Convergence Study
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    • v.16 no.4
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    • pp.81-98
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    • 2017
  • This study starts from the judgment that the evaluation about preserved flower package design has to be performed based on the product attribute. The principles and components of package design are reestablished from preceding researches, the product type model is suggested based on the product attribute. The 6 principles of package design are usability, esthetic element, attracting attention, creativity, identity and implication, and the 5 components of package design are form, material, color, graphics and branding factors. The product types are classified into 4 areas following the 2 axises. The 1 axis means the degree of perception risk on acquiring information and the other means the approaching type to expected effects about products. The characteristics of package design components are analyzed from the cases belonged at each area on the product type model. Based on the this model, the strategy of preserved flower package design is drawn. At last the package of 'Preserville' is analyzed, we find out the critical points and suggest the intention point in planning the preserved flower package.

Flower Design of Roll Forming Process Using AutoLISP (AutoLISP을 이용한 롤 성형 공정의 플라워 설계)

  • Kim, K.H.;Jung, D.W.
    • Journal of Power System Engineering
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    • v.1 no.1
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    • pp.154-161
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    • 1997
  • Because of the complexity of the flower design of roll forming process, in which the flat strip is progressively deformed by successive sets of profiled rolls, a computer-aided design system for the flower design has been developed. It is programmed in AutoLISP and DCL(Dialogue Control Language) of AutoCAD. It has been found that the system is helpful in saving the time and effort required to design the flower of the product to be roll-formed.

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