• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.807-817
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• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.6
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• pp.119-127
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• 2003

본 연구는 수원시의 다양한 레크레이션의 수요증대와 지역주민을 위한 운동시설의 부족에 대응하기 위해 지역주민의 근린생활 체육시설을 확충하고, 수원시 연고의 삼성 블루윙즈 프로축구팀의 축구전용구장 및 연습구장 마련 및 2002널 월드컵 축구대회를 유치하고자 조성된 복합 스포츠판지에 대한 기본계획안이다. 개발방향은 1) 21세기의 생활패턴에 맞는 생활체육공간 조성, 2) 국제적 수준의 운동시설 및 인프라구축, 연중이용이 가능한 시민을 위한 커뮤니티 공간조성, 3) 친환경적이고 지속가능한 공간조성, 4) 복합적 토지 이용 개념을 도입하여 토지 활용도 및 재정 수입의 증대, 5) 쾌적한 보행시스템 제공, 6) 도시의 랜드마크로서 주변 도시체계와 연계성 강화, 7) 수원의 역사, 문화적 상징성 제고 등이다. 이를 위해 축구전용구장, 보조경기장, 잔디연습구장, 흙연습구장, 헬리포트장 능 축구전용구장 관련시설, 실내체육관, 실내 아이스링크 등 기타 체육시설, 야외 수영장, 농구장, 테니스장, 게이트볼장, 볼링장, 헬스장 등 생활체육시설, 스포츠용품 몰, 식음시설 등 편익시설, 야외공연장, 어린이정원, 영화관, 축구박물관 등 위락/문화시설, 산책로, 체력단련코스, 전망대 등 휴양시설, 그리고 주차장, 녹도, 녹지 등 기타 부대시설이 도입되었다. 본 연구는 종합체육공간이 단순히 체육시설이 모여 있는 곳이 아니라 시민들이 운동과 더불어 휴식, 등산, 놀이, 자연 학습 등 다양한 여가활동을 할 수 있도록 계획되었다. 상업시설, 커뮤니티 시설 등이 복합적으로 개발되어 있기 때문에 경기가 열릴 때뿐만 아니라 4계절 내내 주중, 주말 및 휴가기 간에 가족과 더불어 휴식을 취할 수 있는 레크레이션 및 커뮤니티 공간으로 중요한 역할을 하도록 계획된 새로운 개념의 체육공간이라는데 의의가 있다.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.91-108
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• 2020

Korea's famous soccer players are steadily performing well in international leagues, which led to higher interests of Korean fans in the international leagues. Reflecting the growing social phenomenon of rising interests on international leagues by Korean fans, the study examined the overall consumer perception in the consumption of uniform by domestic soccer fans and compared the changes in perception following the transfers of the players. Among others, the paper examined the consumer perception and purchase factors of soccer fans shown in social media, focusing on periods before and after the recruitment of Heung-Min Son to English Premier League's Tottenham Football Club. To this end, the EPL uniform is the collection keyword the paper utilized and collected consumer postings from domestic website and social media via Python 3.7, and analyzed them using Ucinet 6, NodeXL 1.0.1, and SPSS 25.0 programs. The results of this study can be summarized as follows. First, the uniform of the club that consistently topped the league, has been gaining attention as a popular uniform, and the players' performance, and the players' position have been identified as key factors in the purchase and search of professional football uniforms. In the case of the club, the actual ranking and whether the league won are shown to be important factors in the purchase and search of professional soccer uniforms. The club's emblem and the sponsor logo that will be attached to the uniform are also factors of interest to consumers. In addition, in the decision making process of purchase of a uniform by professional soccer fan, uniform's form, marking, authenticity, and sponsors are found to be more important than price, design, size, and logo. The official online store has emerged as a major purchasing channel, followed by gifts for friends or requests from acquaintances when someone travels to the United Kingdom. Second, a classification of key control categories through the convergence of iteration correlation analysis and Clauset-Newman-Moore clustering algorithm shows differences in the classification of individual groups, but groups that include the EPL's club and player keywords are identified as the key topics in relation to professional football uniforms. Third, between 2002 and 2006, the central theme for professional football uniforms was World Cup and English Premier League, but from 2012 to 2015, the focus has shifted to more interest of domestic and international players in the English Premier League. The subject has changed to the uniform itself from this time on. In this context, the paper can confirm that the major issues regarding the uniforms of professional soccer players have changed since Ji-Sung Park's transfer to Manchester United, and Sung-Yong Ki, Chung-Yong Lee, and Heung-Min Son's good performances in these leagues. The paper also identified that the uniforms of the clubs to which the players have transferred to are of interest. Fourth, both male and female consumers are showing increasing interest in Son's league, the English Premier League, which Tottenham FC belongs to. In particular, the increasing interest in Son has shown a tendency to increase interest in football uniforms for female consumers. This study presents a variety of researches on sports consumption and has value as a consumer study by identifying unique consumption patterns. It is meaningful in that the accuracy of the interpretation has been enhanced by using a cluster analysis via convergence of iteration correlation analysis and Clauset-Newman-Moore clustering algorithm to identify the main topics. Based on the results of this study, the clubs will be able to maximize its profits and maintain good relationships with fans by identifying key drivers of consumer awareness and purchasing for professional soccer fans and establishing an effective marketing strategy.

• Proceedings of the Korean Association for Survey Research Conference
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• 2005.12a
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• pp.187-220
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• 2005

The purpose of this study is to analyze supporters' community formation motives/ Process/consumption experiences and community characteristics. For this purpose, this study collected the data using ethnographic interview. participant observation, documents and media reports. The results of this study show that supporters communities' formation and diffusion process were influenced by individual characteristics(e.g., personality, hobby and etc.), community characteristics(e.g.,team performance, star player, facilities and etc.) and external factors(ex: media movement etc.) and supporters have experienced various emotions such as intimacy. cohesion, pride and so on through various activities at on-line and off-line site. Community characteristics were classified into we-ness, rituals/traditions, moral responsibility. We found that we-ness influenced emotional dimensions such as joy, pleasure, fun and excitement. rituals and traditions made members feel passion. hope. love and vitality. and moral responsibility provided satisfaction. enthusiasm anxiety. regret and so on. Also, emotional attachment and brand loyalty were increased by these experiential aspects of community consumption.