• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.287-288
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• 2018

본 연구는 SNS프로슈머 마케팅을 활용한 무용공연 관객의 관람욕구, 몰입경험 및 행동지속성과의 인과관계를 규명하는데 연구의 목적이 있다. 연구의 목적을 위해 서울, 경기지역을 비롯한 충청도, 경상도, 전라도지역의 무용전공자를 모집단으로 선정하여 총 807부의 설문지를 분석에 사용하였다. 본 연구의 결과는 다음과 같다. SNS프로슈머 마케팅을 활용한 무용공연 관객의 관람욕구, 몰입경험 및 행동지속성은 정적상관관계가 있으며, 인과관계가 나타났다. 또한 SNS프로슈머 마케팅을 활용한 무용공연 관객의 몰입경험은 관람욕구와 행동지속성의 관계에서 부분매개효과가 있는 것으로 나타났다.

• Smart Media Journal
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• v.9 no.3
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• pp.52-58
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• 2020

The growing global energy demand has been the motivation for innovations for improved approaches on energy trade. The involvement of new energy market players known as prosumers have also enabled Peer-to-Peer (P2P) energy trade in microgrid communities. In this paper, a novel approach to energy trading based on Hive Strategy is proposed. The strategy aims to encourage prosumers to become workers that will meet the energy demands of consumers referred to as hives. The workers are selected based on their Prosumer Ratings (PR) and are ranked from the ones with the highest PR to the lowest. Using the PR, prosumers with the best energy consumption and generation behaviors are prioritized for energy trade. To test the proposed strategy, a simulation has conducted and the results show how the energy demand of the hive is met by the workers. Furthermore, an improvement in the pay-offs and PR of the workers are observed.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.411-427
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• 2014

The interest on the Open Source Software(OSS) has been increasing as the Microsoft's latest Windows XP support ended. In this light trend, this study can contribute to the OSS marketing area. Specifically, it examined that the activation of online brand community about the OSS can affect to prosumer marketing of the OSS utilizing social media platform. In addition, the OSS social media platform users' loyalty for the OSS was investigated. The findings show that content, consumer support, UI, and reward among the activate factors of online brand community significantly affected to the activation of OSS social media platform. The brand reputation, however, was found insignificant to the activation of OSS social media platform. In addition, the activation of OSS social media platform can positively affect to their loyalty for the OSS. It means that participation to the social media activities about OSS and interaction with others in the network can help to form positive attitude for the OSS. In conclusion, the prosumer marketing utilizing social platform can be an important strategy as a new solution of the OSS business in the rapidly changing ICT ecosystem environment.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.800-804
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• 2008

This study starts with the assumption that prosumers use the various media in individual ways stemming from a active audience. The purpose of this study is to decipher prosumer behavior in view of a theory of active audiences, dealt with in cultural theory but not from the perspective of traditional media effects theory. Consumers are not simply consuming products anymore. In brief, though a new concept of examining the behavior of active audience in UCC, features of such an active audience were identified and the significance of those features were pursued in this study.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.123-125
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• 2018

본 논문은 블록체인 알고리즘을 탑재한 HEMS 시스템을 활용하여 전력의 생산과 소비를 동시에 수행하는 에너지 프로슈머들 간의 안전하고 신뢰성 있는 전력거래 시스템을 구현하기 위한 방안을 연구하였다. 신재생발전원의 가정내 보급이 증대하고 HEMS를 통해 댁내 에너지관리가 보다 스마트해지고 전력정보의 실시간 취득이 가능해짐에 따라 동일 변대주 인근 배전선로와 연결된 에너지 프로슈머들간의 소규모 전력거래에 있어 블록체인 기반 기술 적용이 보다 용이해 질 것으로 예상된다. 또한, HEMS를 활용하여 블록체인 기반 P2P간의 전력거래에 있어 기술적 한계를 극복하기 위한 추가적인 연구 방향을 함께 제시하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.340-343
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• 2013

최근 몇 년간 IT분야의 키워드는 소셜 네트워크 서비스 (SNS)와 스마트이다. 이러한 시대 흐름에 맞추어 지도와 GPS를 이용한 다양한 어플리케이션들이 개발되고 있지만, 대부분의 어플리케이션들이 단편화된 지리 정보만을 제공해주고 있다. 특히, 애플리케이션의 서비스형태가 프로슈머 기반으로 바뀌는 패러다임의 상황에서 아직까지 일반적인 애플리케이션 서비스형태가 생산과 소비를 분리해서 제공하고 있어서 본 논문에서는 프로슈머 기반의 애플리케이션 서비스 시스템을 개발하고자 한다. 특히, 여행가이드 서비스를 제공하는 애플리케이션을 대상으로 안드로이드 기반에서 지도서비스와 문서작성 편집 기능이 웹과의 연동을 통해, 다양한 방식으로 호환이 가능한 시스템을 개발하고자 한다. 또한 이를 통해, 기존의 활용되는 애플리케이션의 단점을 극복하고 양방향 서비스가 가능하게 하고자 한다.

• Informatization Policy
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• v.24 no.2
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• pp.87-104
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• 2017

The Fourth Industrial Revolution, which is based on the development of information and communication technology (ICT), is expected to replace human knowledge work, which will cause problems of mass unemployment and wide income gap from job polarization. Furthermore, the change is expected to be rapid and wide, demanding proactive measures to respond to such abrupt social changes. However, previous literatures assume that the traditional form of employment will continue and provide limited solutions only. On the other hand, the Fourth Industrial Revolution will enable transition to the Prosumer Economy, which will ultimately lead consumers to become producers through increased job flexibility. If the prosumer economy arrives and the consumers become producers, it will no longer be the matter of finding workplace but rather, the matter of finding the work itself. In this regard, the new technologies of the Fourth Industrial Revolution can be the fundamental solution to such job issues. This paper suggests stable transition to the Prosumer Economy in order to solve the job issues in the age of the Fourth Industrial Revolution. In order to effectively support the process, this paper suggests first, ensuring the amount of education by shortening labor time; second, facilitating life-time education through free online education service; and third, closing the digital divide through mandatory use of the e-government system.

• 전기의세계
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• v.67 no.3
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• pp.14-19
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• 2018

• 전기의세계
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• v.67 no.3
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• pp.20-23
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• 2018

• Digital Contents
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• no.6 s.157
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• pp.15-15
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• 2006