• Information Systems Review
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• v.11 no.2
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• pp.91-111
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• 2009

Collection and use of personal information have enabled firms to improve their value propositions by offering personalization. On the other hand, they have caused widespread concerns by consumers that their privacy is invaded. Because previously distributed personal information can be integrated and utilized to offer more personalized services, those concerns may be intensified with the progress of the digital convergence environment. In this study, factors for privacy invasion and their impact on the privacy concerns are suggested. Then, an empirical study is conducted to examine some of the suggestions. From the analysis, several results are derived. First, as more personal data are collected, secrecy and autonomy concerns increase exponentially rather than steadily. Second, as targeting accuracy is improved, greater secrecy and autonomy concerns are expressed by consumers, but less seclusion concerns. Finally, monetary reward such as coupons can reduce seclusion concerns when targeting accuracy is high. Based on the results, implications for managing consumer privacy concerns are provided under digital convergence environment.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.388-394
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• 2007

정보기술(IT) 산업의 발달은 인터넷 활용을 급속도로 증가시켰으며, 인터넷 사용자의 수가 기하급수적으로 늘어감에 따라 인터넷을 상업적으로 활용하려는 욕구 또한 커져 가고 있다. 아울러 인터넷 관련 정보 기술의 발전속도가 매우 빠르게 발전되고 있다. 그러나 그 이면에는 개인정보의 무단유출, 사생활 노출 등의 역기능도 급격히 증가하고 있다. 이로 인해 오늘날 정보 유출로 인한 개인적 피해는 사회 문제로 대두되고 있으며, 개인의 프라이버시 침해에 대한 우려는 인터넷과 전자상거래 발달에 가장 큰 장애중의 하나로 대두되게 되었다. 온라인에서 비즈니스를 행하는 기업들은 이러한 사용자들의 프라이버시 침해에 대한 우려를 줄이고자 하는 다양한 노력들을 행하고 있다. 우선 프라이버시 보호에 관한 정책이나 규약을 홈페이지에 명시함으로써 사용자들을 안심시키려 하고 있으며, 동시에 금전적 인센티브나 편의를 제공함으로써 사용자들의 참여를 증가시키고 자신들의 비즈니스를 활성화시키고자 한다. 이에 본 연구에서는 기업의 어떠한 전략들이 사용자의 프라이버시 침해 우려를 낮추고 사용자들의 참여를 활성화시키는지를 동기부여의 기대이론에 근거하여 분석하고자 한다. 아울러 기업뿐만 아니라 사회적으로도 도움이 될 수 있는 프라이버시에 관한 전략들을 제안하고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.4994-5004
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• 2012

This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

• Information Systems Review
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• v.15 no.1
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• pp.105-122
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• 2013

Given the proliferation of social network services, it has become important to understand its user's continued use behavior. As users' privacy concerns in SNS have been identified as a critical barrier against forming this continued intention, many studies have focused on inducing continued intention by mitigating privacy concerns. However, this paper suggests to approach users' continued intention not only from the perspective of mitigating privacy concerns but also from the perspective of increasing potential benefits. Under the theoretical framework of privacy calculus model, we conducted cross sectional survey on 150 Facebook and 150 KakaoTalk users. The result suggests that trust mediates the relationships between privacy concerns and continued intention and between network externality and continued intention, and the influence of support for network formation on continued intention. The effect of network externality on continued intention, however, is not significant among Facebook users while it is significant among KakaoTalk users.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.216-232
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• 2009

The purpose of this paper is to examine the ethical implications in UCC participation. This paper aimed at examining the advent of UCC as a critical media tool in interactive two-way communication and the effect of ethical questions on the level of UCC participation. The findings show that uncertainty avoidance gives an positive and significant effect on privacy concern and regulatory preference, but it is not related to copyright invasion in Korea and U.S.A. It is shown that privacy concern does not influence on UCC retrieval in Korea whereas it is positively related to UCC retrieval in the United States. Also, privacy concern has not relationship with UCC production(modification, recreation, generation) in both nations. In the case of regulatory preference, it posits an significant and positive effect on UCC retrieval in Korea while it is not related to UCC retrieval in the United States. Also, regulatory preference does not affect on UCC production in Korea whereas it influences on UCC generation without impacting UCC modification and recreation in U.S.A. Finally, the results show that copyright invasion has stronger relationship with UCC recreation and generation than UCC modification, and it is positively related to UCC retrieval in both nations.

• Knowledge Management Research
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• v.16 no.3
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• pp.23-40
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• 2015

Despite much interest and investment in the Internet of Things (IoT) which expand the Internet to a ubiquitous network including objects in the physical world, there is growing concerns of privacy protections. Because the risk of privacy invasion is higher in IoT environments than ever before, privacy need to be a key issue in the diffusion of IoT. Considering that the privacy concern is a critical barrier for user to adopt information technologies, it is important to investigate users' privacy concerns related to IoT applications. From the triad perspective (i.e., risk on technology, risk on service provider, and trust on legislation), this study aims to examine users' privacy concerns in the context of activity trackers.

• Review of KIISC
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• v.20 no.3
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• pp.90-96
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• 2010

최근 의료기술 발전에 따라 질병의 예방 및 관리에 대한 소비자의 요구사항이 증가하고 있다. 이러한 요구사항에 부응하기 위해 IT와 의료분야의 융합으로 u-헬스케어 서비스가 실현되고 있다. 언제 어디서나 의료서비스를 제공받을 수 있는 u-헬스케어 서비스의 활성화는 의료데이터의 공유 및 활용이 전제조건이 될 것이다. 그러나 의료데이터의 공유 및 활용으로 인해 의료정보에 포함된 개인정보, 병력정보 등의 프라이버시가 침해될 우려가 있다. 본 논문에서는 의료데이터의 공유 및 활용상에서 발생하는 보안 요구사항을 검토한다.

• Review of KIISC
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• v.20 no.3
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• pp.62-78
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• 2010

최근 그린 IT에 대한 관심이 고조되면서 저탄소 녹색성장의 완성을 위해 지능형 전력망으로 불리는 스마트 그리드(Smart Grid) 기술을 도입하여 빠른 환경 변화에 한발 앞서가고 있다. 스마트 그리드를 통해 전력망이 진화하고 있지만 사이버 공격과 비고의적인 위험노출에 대한 우려도 일각에서 제기되고 있는 상황이다. 전력망이 갈수록 복잡해지고 서로 연결됨에 따라 유틸리티 공급업체의 사이버 보안 위협을 위한 노력이 점차로 중요하게 될 것이다. 이에 본 연구에서는 스마트 그리드의 개인정보보호 필요성과 침해 유형들을 살펴보고, 스마트 그리드에서의 프라이버시 보호에 대한 고려사항과 보호 제공방안을 고찰하도록 한다.

• Journal of the Korean Institute of Intelligent Systems
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• v.20 no.2
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• pp.173-180
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• 2010

The research of the preserving privacy of sensitive information has been popular recently. Many researches about the techniques of generalizing records under k-anonymity rules have been done. Considering that data anonymity requires a lot of time and resources, it would be important to decide whether a table is vulnerable to privacy attacks before being opened in terms of the improvement of data utilization as well as the privacy protection. It is also important to check to which attack the table is vulnerable and which of anonymity methods should be applied in the table. This paper describe two possible privacy attacks based upon related references. Also, we suggest the technique to check whether data table is vulnerable to any attack of them and describe what kind of anonymity methods should be done in the table. The technique we suggest in this paper can also be applied for checking the safety of anonymity tables in which insert or delete operations occurred as well from privacy attacks.

• Knowledge Management Research
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• v.22 no.2
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• pp.227-246
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• 2021

In the context of the global pandemic caused by COVID-19, emergency alert text messages can violate the privacy of confirmed corona positive cases. This study used conjoint analysis to identify the essential information factors and the privacy invasion information factors of local government initiated safety notices. As a result of this study, we found eight essential information factors, including all routes of the confirmed case and ten privacy invasion factors of safety notices. In addition, we found that there is a similarity between the combinations of information perceived to be the most essential and perceived as the most significant privacy invasion; both combinations include the confirmed case's personal and route information. This study ultimately tried to suggest a way to lower the concern about privacy invasion of the confirmed cases without damaging the emergency alert text messages' essential information. We expect that this study will provide researchers and policymakers interested in disaster communication with valuable theoretical and practical implications.