• Information Systems Review
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• v.20 no.2
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• pp.209-226
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• 2018

Location-based services have distinctive service characteristics compared to the past online commerce used on the desktop. In any place, mobile communication devices can be used to access online and utilize online shopping, and it is more convenient for users. In addition, by providing shopping and service information specific to each location, it is possible to provide convenience to the consumers according to their locations. In addition, it provides scarcity of information as well as location, thereby increasing consumers' desire to purchase. In this study, we investigated the effect of scarcity on the Purchase intention of consumers in location-based services. The steps of scarcity are: first, a step without scarcity, Second, providing time limit information, Third, providing quantity limitation information, Fourth, the experiment was designed to provide time and quantity limitation, and 4 groups were analyzed through experimental stimuli The purpose of this study is to verify the moderating effect of the dependent variable on the degree of scarcity by adding 'ubiquity', 'interactivity' and 'privacy' which are characteristics of location-based service. As a result of the analysis, scarcity of time and scarcity of quantity limitation scarcity stimuli showed a moderating effect on ubiquity, interactivity and consumer's purchase intention, and these variables also directly or indirectly affected positively. Consumer confidence was found to have a negative effect on consumers' purchase intentions.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.2
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• pp.209-214
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• 2016

In an environment of IoT services, sensors to track things and human activities are included as an essential element and smart phone is actively used as a means of collecting and processing information from sensors. Especially, wireless communication and NFC provided by the smart phone are key technologies for exchanging information between participants of IoT service. In this paper, we propose and implement the smart attendance checking system based on BLE using a beacon for improving the quality of a university lecture by processing attendance information automatically. Proposed system uses the beacon sensor for being aware of attendance information and the smart phone for receiving and processing this information. The implemented system has the benefit to improve the lecture quality because a professor can minimize attendance checking time and spend a lot of time on the lecture.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.157-167
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• 2018

Internet only banking has been spreading rapidly since it was first introduced in Korea since 2017, but issues regarding its limitations continuously are rising. In this research, consumers' intention to switch have been empirically demonstrated toward the internet banking by applying the PPM theory. To achieve a purpose of the research, survey targeting total 132 person who have experiences of using KaKaobank have been implemented by using Smart PLS 3.0. In conclusion, it has been verified that the push and full effect have a positive effect on the consumers' intention to switch main bank and the degree of usage of KaKaobank have significantly influences on relation between mooring factor and consumers' intention to switch main bank. Through this study, the scope of the PPM theory applied in previous researches regarding consumer's service transition shall be extended to Fintech service and practically it provides implications for establishing a strategy to enter the Internet only bank market.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.169-180
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• 2017

China's mobile communication market has been growing quantitatively and qualitatively since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean companies try to enter the Chinese market and cooperation with companies in China is being held. Thus understanding of the Chinese markets is the key to better prepare for future international competition. This study is to identify factors affecting switching intentions and behaviors for Chinese mobile subscribers to other mobile service providers by the PPM and it is to derive correlations between strategies of mobile service providers and users' switching intention by the groups classified by ARPU. We conducted a survey targeting 270 Chinese mobile users and analyze it by using Smart PLS 2.0. In conclusion, push effects have positive influence on intention to switching and relational switching cost among mooring effect have significantly negative influence on intention to switching In particular, intention to switching depending on the groups classified by a level of their ARPU have been shown as significantly different. This study will extend theoretical range of PPM theory in explaining users' switching behaviors and contribute to establish strategies to enter the chinese market.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.171-173
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• 2022

The 4th industrial revolution technology is developing people's lives more efficiently. GIS provided on the Internet services such as traffic information and time information makes people getting more quickly to destination. National geographic information service(NGIS) and each local government are making basic data to investigate SOC accessibility for analyzing optimal point. To construct the shortest distance, the accessibility from the starting point to the arrival point is analyzed. Applying road network map, the starting point and the ending point, the shortest distance, the optimal accessibility is calculated by using Dijkstra algorithm. The analysis information from multiple starting points to multiple destinations was required more than 3 steps of manual analysis to decide the position for the optimal point, within about 0.1% error. It took more time to process the many-to-many (M×N) calculation, requiring at least 32G memory specification of the computer. If an optimal proximity analysis service is provided at a desired location more versatile, it is possible to efficiently analyze locations that are vulnerable to business start-up and living facilities access, and facility selection for the public.

• Archives of design research
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• v.17 no.2
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• pp.393-402
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• 2004

The mobile advertisement has varied on lifestyle of people, who live aninformation-oriented society with portable equipment such as web phone and PDA(Personal Digital Assistant). Also, the advertising has expended mobile techniques and its application field unpredictably. The intrinsic characteristic of misdistribution, reach, and convenience in mobile advertisement add up the capacity of a location, information and individualize. This market condition leads the basic audio focused formal mobile advertisement to the new mobile Internet environment with an additional able of data communication. Moreover, the type of SMS (Short Message Service), Graphic, Wep Push, and ridchmedia, which based on music, basic graphic, voice, and letters transfer by mobile terminal and the mobile character is present inevitably correlation with pixel art and animation in 2D(Two Dimensions) techniques. Thus, this research appoints the importance and its role of mobile advertisement that is core of the business marketing in new media era. To activate mobile market, the mobile companies classify the characteristic of consumers with developed commercial use of mobile character and research their behavior to meet optimal mobile character in business.

• Journal of Navigation and Port Research
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• v.32 no.6
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• pp.473-479
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• 2008

Recently the trade patterns of the entire economy are rapidly changing on development of IT. The field of port logistics is enforcing a competitiveness through preliminary offer of information and a batch process for improving the structure of logistics management which is apparently high cost and the low efficiency since 1990. But a previous EDI is insufficient in process ability. Bemuse it costs for the purchasing and maintenance of the expensive communication devices which is operated on the VAN environment. A web based EDI operating on an open network environment is needed to improve these problems and to handle transaction efficiently among many and unauthorized personals. Therefore, this study is willing to present a new web based model of the pull process which extracts the data when the receiver is needed to improve the push process which is transmitting data unilaterally.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.8
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• pp.1248-1254
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• 2022

Efforts are being made to prevent traffic accidents in the school zone in advance. However, traffic accidents in school zones continue to occur. If the driver can know the situation information in the child protection area in advance, accidents can be reduced. In this paper, we design a camera that eliminates blind spots in school zones and a number recognition camera system that can collect pre-traffic information. It is designed by improving the LIDAR system that recognizes vehicle speed and pedestrians. It collects and processes pedestrian and vehicle image information recognized by cameras and LIDAR, and applies artificial intelligence time series analysis and artificial intelligence algorithms. The artificial intelligence traffic accident prevention system learned by deep learning proposed in this paper provides a forced push service that delivers school zone information to the driver to the mobile device in the vehicle before entering the school zone. In addition, school zone traffic information is provided as an alarm on the LED signboard.

• The Journal of the Korea institute of electronic communication sciences
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• v.15 no.5
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• pp.981-986
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• 2020

The Internet of Things refers to a space-of-things connection network configured to allow things with built-in sensors and communication functions to interact with people and other things, regardless of the restriction of place or time.IoT is a network developed for the purpose of services for human convenience, but the scope of its use is expanding across industries such as power transmission, energy management, and factory automation. However, the communication protocol of IoT, MQTT, is a lightweight message transmission protocol based on the push technology and has a security vulnerability, and this suggests that there are risks such as personal information infringement or industrial information leakage. To solve this problem, we designed a synchronous MQTT security channel that creates a secure channel by using the characteristic that different chaotic dynamical systems are synchronized with arbitrary values in the lightweight message transmission MQTT protocol. The communication channel we designed is a method of transmitting information to the noise channel by using characteristics such as random number similarity of chaotic signals, sensitivity to initial value, and reproducibility of signals. The encryption method synchronized with the proposed key value is a method optimized for the lightweight message transmission protocol, and if applied to the MQTT of IoT, it is believed to be effective in creating a secure channel.