• Journal of Korean Library and Information Science Society
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• v.35 no.4
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• pp.105-127
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• 2004

The purpose of this study is to arrange theory for characteristic St type of motto and to research the motto of reading week & reading month for the promotion of reading The results show that the motto of reading was brevity, reverse, antithesis, repetition, leading, narrate, term and the korean language. The motto of reading shows philosophy, target of a time

• Journal of Korean Library and Information Science Society
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• v.36 no.3
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• pp.169-188
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• 2005

The purpose of this study is to arrange theory for characteristic & type of motto and to research the motto of library week for the promotion of library The results show that the motto of library week was brevity, reverse, antithesis, repetition, leading, narrate, term and the korean language. The motto of library shows philosophy, target of a time

• Journal of Korean Library and Information Science Society
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• v.51 no.3
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• pp.53-80
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• 2020

Library Week was established in 1964 and has continued without interruption for 56 years. It has grown to become one of the largest and most important activities within the library field today. The Korean Library Association publicly selects slogans to be used for Library Week publicity purposes and their poster advertising campaign. A study and evaluation analyzing slogan contents was performed to determine the overall effects of these slogans on the public and provide suggestions for more effective and focused slogans as part of a branding strategy. To achieve this purpose, the contents of 116 official slogans of the library week were analyzed according to the linguistic techniques and key words suggested by Young-Jun Park (2001). As a result, there were 103 slogans (88.79%) composed of only 'Korean characters'. And the key scoring type with the highest number of hits was the word 'sentences' 46 units (39.66%). Furthermore the word in the slogans resulting in the highest number of hits was 'library' with 111 units (96.52%). Therefore, it can be said that most of the weekly slogans of the library are 'sentence type' consisting of 'Korean characters' containing the word 'library'.

• 정보화사회
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• s.102
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• pp.36-37
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• 1996

엘리베이터 문을 열고 LG히다찌의 회사앞에 들어설 때 제일 먼저 눈에 띄는 것이 있다. "일등을 합시다"라는 표어이다. 다소 권위적으로 보일지도 모를 이표어는 역으로 아직 일등이 아니라는 말을 함축하고 있다고 할수있지만 사무실내에서 열중하고 있는 LG히다찌인들의 표정에는 정상을 향해 나아가가고자하는 굳은 의지를 읽을 수 있다.

• KOREAN POULTRY JOURNAL
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• s.207
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• pp.66-67
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• 1987

`86본회 중점사업인 양계산물 소비홍보사업의 일환으로 10. 1부터 10. 30까지 양계산물 소비촉진 홍보표어를 현상공모하여 전국에 걸쳐 공무원, 교사, 학생, 주부 등이 응모 총 1,482건이 접수되었다. 그중 1$\cdot$2차의 엄정한 심사를 거쳐 최우수상의 명예에는 유점자씨(39세. 충남 대전시 중구 도마1동 84-2)의 $\ulcorner$알먹고 키자랑 닭먹고 힘자랑$\lrcorner$이 차지했다.' 본지는 지난 12월 11일 본회회의실에서 최우상을 차지한 유점자씨 가족을 만나보았다.

• KOREAN POULTRY JOURNAL
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• s.207
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• pp.62-65
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• 1987

• 방재와보험
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• s.91
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• pp.3-4
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• 2001

• 방재와보험
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• s.91
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• pp.1-2
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• 2001

• 방재와보험
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• s.104
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• pp.46-47
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• 2004

• The Korean Publising Journal, Monthly
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• s.334
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• pp.88-88
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• 2003