• Title/Summary/Keyword: 포털사이트 분석

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The Influence of the Introduction of Smart Phone on Using Portal Sites: An Exploratory Study by the Analysis on Smart Phone Users' Web Traffic (스마트폰 도입이 포털사이트 이용에 미친 영향: 스마트폰 이용자의 웹 트래픽 분석을 통한 탐색적 연구)

  • Kim, Wi-Geun
    • Korean journal of communication and information
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    • v.64
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    • pp.109-135
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    • 2013
  • This study is for empirical verification of the influence of the introduction of smart phone on using the portal sites that were affected the most in the previous media environment. To achieve this, Web traffic data that are the result of smart phone users' practical Web uses have collected longitudinally and analyzed. The research results are the following: First, the use hours of portal sites have decreased about 15% and the page views have did about 35%, since using smart phones was diffused and habituated in earnest during the past two years. Using the community, news media, video, mobile, and game section of portal site sections have reduced. Second, the portal site portion of using smart phone Web is much more than that portion of using PC Web. More than two thirds of smart phone Web use traffic occurs in using portal sites, while more than one third of PC Web use traffic does in using that. Using the news media section is the most of using portal site sections on a smart phone. Third, since the introduction of smart phone, using the news media, communication, and life section of portal site sections have greatly increased, while the community, mobile, and game section have greatly decreased in the aggregate.

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An Analysis of Service Classification Systems Provided by Major Korean Search Portals (주요 포털들의 서비스 분류체계 비교 분석)

  • Park, So-Yeon
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.2
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    • pp.241-262
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    • 2010
  • This study aims to perform an evaluation of classification systems provided by major Korean search portals, Naver, Nate, Daum, and Yahoo-Korea. These classification systems are evaluated in terms of the consistency of classification system, logicality of classification system, ease of interface, clarity of category names, order of category and site listing, and hierarchical structure. The results of this study show that each search portal provides separate classification systems for their services. These results imply that it is crucial for search portals to implement a common classification system and a common interface for their services. This study could contribute to the development and improvement of portals' classification systems.

Security Analysis of Authentication Information in Transit using HTTP Proxy (HTTP 프락시를 활용한 인증정보 전달 안전성 분석)

  • Kim, Moon-Sun;Ahn, Kyung-Jin;Lee, Hyung-Hyo
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2011.01a
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    • pp.237-240
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    • 2011
  • 국내 주요 포탈사이트들은 SSL 보안프로토콜을 통해 ID/PW 방식의 사용자 인증정보를 전달하게 된다. 본 논문에서는 설정된 SSL 채널을 통해 전달되는 웹 브라우저와 포털 사이트 간 인증정보를 HTTP 프락시인 Paros를 이용하여 안전성을 분석한다.

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Correlation Analysis between Key Word Search Frequencies Related to Food Safety Issue and Foodborne Illness Outbreaks (식중독 사고 발생과 식품 안전 관련 검색어 빈도와의 상관성 분석 연구)

  • Lee, Heeyoung;Jo, Heekoung;Kim, Kyungmi;Youn, Hyewon;Yoon, Yohan
    • Journal of Food Hygiene and Safety
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    • v.32 no.2
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    • pp.96-100
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    • 2017
  • Through the increasing use of internet and smart device, consumers can search the information what they want to find. The information has been accumulated and become into a big data. Analyzing the big data regarding key words associated with foods and foodborne pathogens could be a method for predicting foodborne illness outbreaks, especially in school food services. Therefore, the objective of this study was to elucidate the correlations between key words associated with foods and food safety issues. Frequencies of the key words for foodborne pathogens and food safety issues were searched using an internet portal site from January 1, 2012 to December 31, 2014. In addition, foodborne outbreak data were collected from Ministry of Food and Drug Safety for the same period of time. There was correlation between the time having maximum key word frequencies of foods and foodborne pathogens, and the time for foodborne illness outbreak occurred. In addition, the search frequencies for foods and foodborne pathogens were generally increased right after foodborne outbreaks occurred. However, in some cases foodborne outbreaks occurred after the search frequencies for certain seasonal foods increased These results could be useful in food safety management for reducing foodborne illness and in food safety communication.

A Study on Characterize Program of Contents Editing of Motion Picture UCC (동영상 UCC 제작 콘텐츠 프로그램 특성에 관한 연구)

  • Joo, Heon-Sik
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2009.01a
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    • pp.423-427
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    • 2009
  • 웹 2.0시대를 맞이하여 사용자가 콘텐츠 및 동영상을 직접 만들어 참여하고 공유하는 방향으로 바뀌었고 각종 포털사이트에서도 동영상 사이트를 제공함으로써 동영상 UCC가 대중화될 수 있는 계기가 되었다. 본 논문에서는 동영상 UCC를 만들기 위해 제작, 편집, 등 프로그램 특성에 따라 효율적인 효과를 거둘 수 있을지 몇 가지 프로그램에 관해 편집 편리성, 제작 파일의 크기, 렌더링 소요 시간, 등을 사진 콘텐츠를 이용하여 비디오 전환 효과, 비디오 효과, 사운드 등을 이용하여 프로그램에 따른 장단점을 비교하였다. 프로그램 별로 실험 성능 평가 및 분석한 결과 무비메이커와 베가스 프로그램들이 비 전문가로서 전문가 못지않은 손쉽게 동영상 콘텐츠제작 및 동영상 UCC를 만들 수 있는 좋은 프로그램으로 여러 장점들을 갖고 있음을 나타내었다.

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A System Dynamics Model Approach for the Analysis of the Network Effect of the Internet Portal Sites (시스템 다이내믹스 모델을 이용한 인터넷 포털 사이트의 네트워크 효과 분석)

  • Lee, Kang-Bae;Jung, Jae-Un;Lee, Woon-Seek;Joo, Cheol-Min
    • Korean System Dynamics Review
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    • v.9 no.1
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    • pp.73-92
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    • 2008
  • Internet portal sites have served customers for more than a decade in Korea. There have been several such sites have survived, succeeded and led the internet industry. What is the source of their competitiveness? We assumed that the network effect, which can vary dynamically, is an important factor; so we tried to build and analyze a system dynamics model on portal sites that represent their advertising business model. This model includes not only the network effect, but also customer's' expectations of the quality of portal sites, which also varies dynamically. As a result of our research, we can state that the network effect is important to stabilize and increase portal sites' quality, market share, income and cash flow. And we know that investment at a level above that which is merely required is necessary to preserve and stabilize their business.

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Automatic Keyword Extraction in News Articles for Trend Tracking (키워드 가중치를 이용한 뉴스 기사에서의 이슈 키워드 자동 추출 시스템)

  • Kim, Miji;Lee, Jaewon;Jang, Dalwon;Lee, JongSeol
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2018.11a
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    • pp.150-152
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    • 2018
  • 본 논문에서는 포털 사이트에 게재된 뉴스 기사 집합에서 이슈가 된 키워드들을 자동으로 추출하는 시스템을 소개한다. 포털 사이트에서 사용하는 기존의 키워드 추출 시스템은 검색 횟수를 기반으로 하고 있으며, 뉴스 기사에서 단어 간의 상대적 중요성을 반영하지 못하고, 외부로부터 영향을 받아 순위 조작과 같은 문제점을 수반할 수 있다. 제안하는 시스템에선 TF-IDF 모델을 사용하여 단어 간의 상대적인 중요성에 기반하고, 추출된 키워드들의 시각적 변화를 반영하여 이슈 키워드를 추출한다. 제안한 시스템의 효용성 확인을 위해 58,996 개의 정치 뉴스 기사를 수집하였으며, TF-IDF 기반의 제안 방식과 TF 기반의 기존 방식을 비교하였다. 제안한 시스템이 기존 방식보다 시간에 따른 정치 뉴스의 이슈 변화를 분석하는 데 효과적인 것을 확인하였다.

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A Comparative Study on the Design of Classification System for Christian Information Resources on the Internet (기독교 분야 웹문서 분류체계 설계를 위한 비교 분석적 고찰)

  • Kim, Myung-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.3
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    • pp.127-144
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    • 2007
  • The purpose of this study is to design the classification system for christian information resources on the internet in Korea. For this purpose, the study is investigated the divisions of Christianity of (1) library classifications: KDC, DDC, LCC, (2) portal sites: Daum, Empas, Naver, (3) Christianity Portal sites GodPeaple, Kidok, Godpia. And it compared the classification systems of KDC, DDC and GodPeaple. This study selected criteria as follows: comprehension, logicality, definiteness, efficiency and current topics. It suggested the classification system(draft) for christian information resources on internet which are composed of 10 classes.

Sentiment Analysis of movie review for predicting movie rating (영화리뷰 감성 분석을 통한 평점 예측 연구)

  • Jo, Jung-Tae;Choi, Sang-Hyun
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.161-177
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    • 2015
  • Currently, the influence of the Internet portal sites that can make it quick and easy to contact the vast amount of information is increasing. Users can connect the Internet through a portal to obtain information, such as communication between Internet users, which can be used to meet a variety of purposes. People are exposed to a variety of information from other users in the search for a movie and get information. The impact on the reviews and ratings with the limited number of characters of the film allows users to form a relationship to the movie, decide whether you want to see the movie or find another movie. but, the user can not read the whole movie review. When user see the overall evaluation, the user can receive the correct information. This research conducted a study on the prediction of the rating by the use of review data. Information of reviews, is divided into two main areas: the"fact" and "opinion". "Fact" is to convey the dispassionate information and "Opinion" is, to represent the user's feelings. In this study, we built sentiment dictionary based on the assessment and evaluation of the online review and applied to evaluate other movies. In the comparative study with a simple emotion evaluation technique, we found the suggested algorithm got the more accurate results.

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Search Frequency in Internet Portal Site and the Expected Stock Returns (포털사이트에서의 피검색빈도와 주식수익률)

  • Ban, Ju-Il;Kim, Myeong-Ae;Cheon, Yong-Ho
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.5
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    • pp.73-83
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    • 2016
  • NAVER provides search frequency data of search terms via its DataLab service (http://datalab.naver.com/). Using this data, this paper examines the relation between the search frequency of firm's name and its future stock returns. Our results show that the search frequency of firm's name is a new investor attention measure, which is different from previously explored attention measures such as extreme returns, turnover, etc. Firms that go through higher search frequency this week tend to have higher returns in the next week. We do not find return reversal in the long run for the firms with higher search frequency. Furthermore, the extent to which search frequency affects stock returns becomes more pronounced following market-wide attention grabbing events. Our results indicate that search frequency incorporates information for future stock returns.