• Title/Summary/Keyword: 포스팅 데이터 분석

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Identifying Voluntary Shadow Workers' Motivation and Behavioral Processes for Posting Online Reviews (자발적 그림자노동자의 온라인 리뷰 포스팅 동기와 행동과정 규명)

  • Sang Cheol Park;Sung Yul Ryoo
    • Information Systems Review
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    • v.26 no.2
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    • pp.23-43
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    • 2024
  • Nowadays, online reviews have become a common word of mouth that many users produce and consume. Posting online reviews is a kind of job that consumers do themselves. Since posting online reviews is not mandatory, it entirely relies on the consumer's voluntary willingness. In this respect, this study aims to describe the motivation for posting online reviews and their behavior processes, such as why online reviewers generate reviews and what types of reviews they create. In this study, we have conducted an in-depth study with 18 participants who have experience in posting reviews. By analyzing interview manuscripts from the grounded theory method approach, we have ultimately presented motivating factors for review posting (mutual reciprocity, material rewards), determinants of review browsing (trust toward review contents, preference for review format), and shadow work (a job that must be done, voluntary data production, consumer's share). We have also proposed the dynamics between core dimensions for theorizing a cycle process of review production and consumption. Our findings could bridge the gap in the existing online review research and offer practical implications for platform companies that need review management.

Design and Implementation of a SNS Management System for Visually Impaired Persons (시각장애인을 위한 SNS 관리 시스템의 설계 및 구현)

  • Park, Junho;Ryu, Eunkyung;Son, Ingook;Yoo, Jaesoo
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.277-278
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    • 2013
  • 최근 사회적으로 이슈가 되고 있는 소셜 네트워크 서비스 활용하는 시각 장애인의 수가 점차 증가하고 있으나, 시각 장애인들에 대한 배려 및 접근성은 낙제 수준에 머물고 있다. 이는 보편적인 활용성의 측면보다는 일반인만을 대상으로 제작된 것으로 시각장애인이 원활하게 이용하기에 어려움이 존재한다. 본 논문에서는 시각장애인의 SNS 활용을 지원하기 위한 SNS 관리 시스템을 설계하고 구현한다. 제안하는 시스템은 현재 가장 많은 활용도를 보이는 세 개의 SNS의 공통 특성 분석을 통한 통합 포스팅 관리 및 포스팅 공유 기능을 제공하여 개별 관리 도구 개발에서 발생하는 개발 비용을 감소시키는 것이 가능하다. 또한, 수집 데이터를 시각 장애인의 특성을 고려한 인터페이스로 제공함으로써 시각 장애인의 활용성을 극대화 하였다. 뿐만 아니라, 제안하는 시스템은 독립적인 프로그램의 형태로 제공되기 때문에, 기존의 시각 장애인이 보유하고 있는 보조 기기에 탑재하여 활용하는 것이 가능하다.

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Analysis of Posting Preferences and Prediction of Update Probability on Blogs (블로그에서 포스팅 성향 분석과 갱신 가능성 예측)

  • Lee, Bum-Suk;Hwang, Byung-Yeon
    • Journal of KIISE:Databases
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    • v.37 no.5
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    • pp.258-266
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    • 2010
  • In this paper, we introduce a novel method to predict next update of blogs. The number of RSS feeds registered on meta-blogs is on the order of several million. Checking for updates is very time consuming and imposes a heavy burden on network resources. Since blog search engine has limited resources, there is a fix number of blogs that it can visit on a day. Nevertheless we need to maximize chances of getting new data, and the proposed method which predicts update probability on blogs could bring better chances for it. Also this work is important to avoid distributed denial-of-service attack for the owners of blogs. Furthermore, for the internet as whole this work is important, too, because our approach could minimize traffic. In this study, we assumed that there is a specific pattern to when a blogger is actively posting, in terms of days of the week and, more specifically, hours of the day. We analyzed 15,119 blogs to determine a blogger's posting preference. This paper proposes a method to predict the update probability based on a blogger's posting history and preferred days of the week. We applied proposed method to 12,115 blogs to check the precision of our predictions. The evaluation shows that the model has a precision of 0.5 for over 93.06% of the blogs examined.

A Study on the Analysis of the Congestion Level of Tourist Sites and Visitors Characteristics Using SNS Data (SNS 데이터를 활용한 관광지 혼잡도 및 방문자 특성 분석에 관한 연구)

  • Lee, Sang Hoon;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.13-24
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    • 2022
  • SNS has become a very close service to our daily life. As marketing is done through SNS, places often called hot places are created, and users are flocking to these places. However, it is often crowded with a large number of people in a short period of time, resulting in a negative experience for both visitors and service providers. In order to improve this problem, it is necessary to recognize the congestion level, but the method to determine the congestion level in a specific area at an individual level is very limited. Therefore, in this study, we tried to propose a system that can identify the congestion level information and the characteristics of visitors to a specific tourist destination by using the data on the SNS. For this purpose, posting data uploaded by users and image analysis were used, and the performance of the proposed system was verified using the Naver DataLab system. As a result of comparative verification by selecting three places by type of tourist destination, the results calculated in this study and the congestion level provided by DataLab were found to be similar. In particular, this study is meaningful in that it provides a degree of congestion based on real data of users that is not dependent on a specific company or service.

Online Privacy Protection: An Analysis of Social Media Reactions to Data Breaches (온라인 정보 보호: 소셜 미디어 내 정보 유출 반응 분석)

  • Seungwoo Seo;Youngjoon Go;Hong Joo Lee
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.1-19
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    • 2024
  • This study analyzed the changes in social media reactions of data subjects to major personal data breach incidents in South Korea from January 2014 to October 2022. We collected a total of 1,317 posts written on Naver Blogs within a week immediately following each incident. Applying the LDA topic modeling technique to these posts, five main topics were identified: personal data breaches, hacking, information technology, etc. Analyzing the temporal changes in topic distribution, we found that immediately after a data breach incident, the proportion of topics directly mentioning the incident was the highest. However, as time passed, the proportion of mentions related indirectly to the personal data breach increased. This suggests that the attention of data subjects shifts from the specific incident to related topics over time, and interest in personal data protection also decreases. The findings of this study imply a future need for research on the changes in privacy awareness of data subjects following personal data breach incidents.

A Technique for Product Effect Analysis Using Online Customer Reviews (온라인 고객 리뷰를 활용한 제품 효과 분석 기법)

  • Lim, Young Seo;Lee, So Yeong;Lee, Ji Na;Ryu, Bo Kyung;Kim, Hyon Hee
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.9
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    • pp.259-266
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    • 2020
  • In this paper, we propose a novel scheme for product effect analysis, termed PEM, to find out the effectiveness of products used for improving the current condition, such as health supplements and cosmetics, by utilizing online customer reviews. The proposed technique preprocesses online customer reviews to remove advertisements automatically, constructs the word dictionary composed of symptoms, effects, increases, and decreases, and measures products' effects from online customer reviews. Using Naver Shopping Review datasets collected through crawling, we evaluated the performance of PEM compared to those of two methods using traditional sentiment dictionary and an RNN model, respectively. Our experimental results shows that the proposed technique outperforms the other two methods. In addition, by applying the proposed technique to the online customer reviews of atopic dermatitis and acne, effective treatments for them were found appeared on online social media. The proposed product effect analysis technique presented in this paper can be applied to various products and social media because it can score the effect of products from reviews of various media including blogs.

Image Analysis and Management Strategy for The National Science Museum Utilizing SNS Big Data Analysis (SNS 빅데이터 분석을 활용한 국립과학관에 대한 이미지 분석과 경영전략 제안)

  • Shin, Seongyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.81-89
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    • 2020
  • The purpose of this study is to investigate science consumers' perceptions of the National Science Museum and suggest effective management strategies for the museum. Research questions were established and the analyses were conducted to achieve the research goals. The collection and analysis of the data were conducted through a new approach to image analysis that combines qualitative and quantitative methods. First, the image of the concept of science was derived from science consumers (adults, undergraduate and graduate students) through a qualitative research method (group-interviewing), and then text analysis was conducted. Second, quantitative research was conducted through LDA (Latent Dirichlet Allocation)-based topical modeling of 63,987 words extracted from 12,920 titles of blog postings from one of the most heavily-trafficked portal sites in Korea. The results of this study indicate that the perception of science differs according to the characteristics of the respondents. Further, topic-modeling extracted 20 topics from the blog posting titles and the topics were condensed into seven factors. Detailed discussions and managerial implications are provided in the conclusion section.

Analyzing Female College Student's Recognition of Health Monitoring and Wearable Device Using Topic Modeling and Bi-gram Network Analysis (토픽 모델링 및 바이그램 네트워크 분석 기법을 통한 여대생의 건강관리 및 웨어러블 디바이스 인식에 관한 연구)

  • Jeong, Wookyoung;Shin, Donghee
    • Journal of the Korean Society for information Management
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    • v.38 no.4
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    • pp.129-152
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    • 2021
  • This study proposed a plan to develop wearable devices suitable for female college students by analyzing female college students' perceptions and preferences for wearable devices and their needs for health care using topic modeling and network analysis techniques. To this end, 2,457 posts related to health care and wearable devices were collected from the community used by S Women's University students. After preprocessing the collected posts and comment data, LDA-based topic modeling was performed. Through topic modeling techniques, major issues of female college students related to health care and wearable devices are derived, and bi-gram analysis and network analysis are performed on posts containing related keywords to understand female college students' views on wearable devices.

A Study on the Analysis of Park User Experiences in Phase 1 and 2 Korea's New Towns with Blog Text Data (블로그 텍스트 데이터를 활용한 1, 2기 신도시 공원의 이용자 경험 분석 연구)

  • Sim, Jooyoung;Lee, Minsoo;Choi, Hyeyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.52 no.3
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    • pp.89-102
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    • 2024
  • This study aims to examine the characteristics of the user experience of New Town neighborhood parks and explore issues that diversify the experience of the parks. In order to quantitatively analyze a large amount of park visitors' experiences, text-based Naver blog reviews were collected and analyzed. Among the Phase 1 and 2 New Towns, the parks with the highest user experience postings were selected for each city as the target of analysis. Blog text data was collected from May 20, 2003, to May 31, 2022, and analysis was conducted targeting Ilsan Lake Park, Bundang Yuldong Park, Gwanggyo Lake Park, and Dongtan Lake Park. The findings revealed that all four parks were used for everyday relaxation and recreation. Second, the analysis underscores park's diverse user groups. Third, the programs for parks nearby were also related to park usage. Fourth, the words within the top 20 rankings represented distinctive park elements or content/programs specific to each park. Lastly, the results of the network analysis delineated four overarching types of park users and the networks of four park user types appeared differently depending on the park. This study provides two implications. First, in addition to the naturalistic characteristics, the differentiation of each park's unique facilities and programs greatly improves public awareness and enriches the individual park experience. Second, if analysis of the context surrounding the park based on spatial information is performed in addition to text analysis, the accuracy of interpretation of text data analysis results could be improved. The results of this study can be used in the planning and designing of parks and greenspaces in the Phase 3 New Towns currently in progress.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.