• Ingenium
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• v.27 no.2
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• pp.31-33
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• 2020

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.89-101
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• 2022

COVID-19 is significantly changing consumers' demand and habits. In order to understand consumer characteristics and find effective advertising directions in the post-COVID-19 era, this study set young consumers who are more sensitive to market changes and technological transformation from a subjective perspective of advertising audiences. Through the Q methodology, the advertising development model in the post-COVID-19 era was derived exploratively by examining their cognitive status of advertisements in the post-COVID-19 era. The model consists of three types of advertisements: "demand mining online ads" that value consumer demand and adapt to online shopping paths, "added value creation experiential ads" that value derived value and consumer experiences, and "practical and sentimental value creative ads" based on pragmatism and emotional values. In addition, this study also suggested for the sustainable practice of advertising in the post-COVID-19 era in various aspects, such as "seeking multidimensional values," "expanding consumer experience," and "mining and leading demand.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.175-179
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• 2022

코로나19로 인하여 우리는 이제껏 경험하지 못했던 현상들을 마주하고 있다. 여러 산업 중에서도 항공업계는 코로나사태의 직접적인 영향을 받음에 따라 화물운송 확대와 같은 다양한 생존전략을 적극적으로 수립하고 있다. 항공화물운송은 타 운송과 구분되는 특성으로 인하여 시장규모가 지속적으로 증가하고 있으나 코로나19 여파로 개인주의·이기주의가 심화됨에 따라 포스트 코로나 시대에는 유통채널 내에서 호혜 개념이 중요하게 고려될 것으로 추론할 수 있다. 이런 상황에서 항공물류 서비스기업은 어떻게 항공사와 신뢰를 구축하고 관계를 맺어야 바람직한 성과를 거둘 수 있을까? 바로 이것이 본 연구를 추진하게 된 배경이다. 본 연구는 항공물류 유통채널 구성원 간의 신뢰가 어떻게 구축되는지, 나아가 물류서비스기업의 경영성과에 얼마나 영향을 미치는지를 실증적으로 살펴보고, 호혜의 조절효과를 규명함으로써 학문적으로나 실무적으로 유용한 시사점을 제시할 수 있을 것이다.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.247-259
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• 2021

This study aimed to look for educational ways to prepare for the future society for education and people of talent who will lead the post-COVID-19 era. To this end, the factors necessary for the type of future talent in the post-COVID-19 era were identified by analyzing Big data. Based on the deducted factors composing the type of talent in the post-COVID-19 era, policy direction according to the emergence of the post-COVID-19 era were deducted through the interviews with the group of experts and delphi survey, and on the basis of this, this study sought for"a plan for the educational change in line with cultivation of people of talent in the post-COVID-19 era. The results of this study are as follows. First, through the big data analytics and analysis of the interviews, convergence, ICT utilization ability, creativity, self-regulated competency and leadership were found to be the factors necessary for the type of talent in the post-COVID-19 era. Second, it considered the innovation of digital education system and the support for vulnerable classes as the issue for cultivation of people of talent in the post-COVID-19 era. Third, the most important policy with regard to the educational direction for cultivation of people of talent in the post-COVID-19 era was cultivation of convergence talents. Convergence is a very important variable in the post-COVID-19 era since it creates new values by connecting things that are separated from each other. Hopefully, this study will build a basis for competency development, education and training in preparation for the post-COVID-19 era.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.289-290
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• 2021

본 연구는 코로나-19 이후로 미지의 질병과 맞닥뜨렸을 때의 소비 경향에 중요한 영향을 끼치는 요소를 데이터베이스화하여 다각적인 방면에서 분석하고 성향 측정방법을 제시하였다. 포스트 코로나 시대는 디지털 혁명이 일어난 후 경제활동에 참여하고 있는 사람들 중 그 누구도 피해갈 수 없는 흐름이다. 또한, 소비의 흐름에 있어서 모바일을 통한 배달이 주류가 될 것이라는 것은 누구든 손쉽게 알 수 있을 것이다. 후에 제2의 포스트 코로나 이후 방대하고 구체적인 데이터를 사용하여 똑같은 방법으로 재분석 한다면 기업의 입장에서 발 빠른 대응으로 경제 침체 속의 호황을 맞이할 수 있을 것이라 기대된다.

• Journal of Technology Innovation
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• v.28 no.4
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• pp.151-163
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• 2020

The routinized tasks in the post-COVID era are to be replaced by digital technologies, while there is a high possibility that digital transformation technologies and non-routinized tasks have strong complementarity. In particular, looking at the job composition within Korea's industries, the intensities of routinized works appear to be continuously rising. It suggests that the potential side effects on the labor market caused by the acceleration of digital transformation in the post-COVID era will be greater within Korean innovation system. With this background, this study aims to provide a conceptual framework for dealing with potential crises such as, job polarization and widening gaps between workers in terms of economic earnings, based on an in-depth understanding of the inherent properties of digital transformation that will lead to structural changes in our economic and social system. In particular, focusing on the interaction between digital transformation technology and learning in the post-COVID era, this study attempts to redefine the role of the innovation policy for making a successful transition to a new equilibrium state. In addition, this study examines the institutional conditions of the Korean innovation system which affect the creative learning activities of economic actors to draw policy implications for establishing future-oriented innovation policy. Based on these approaches, this study highlights the importance of coevolution between the skills demand and skills supply to spur inclusiveness of Korean innovation system in the post-COVID era.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.209-215
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• 2022

In this study, detailed factors of public sentiment toward the 'post-corona new normal' were examined through social media big data sentiment analysis. Thus, it is to provide basic data to preemptively cope with the post-COVID-19 era. For data collection and analysis, the emotional analysis program of 'Textom', a big data analysis program, was used. The data collection period is one year from October 5, 2020 to October 5, 2021, and the collection channels are set as blogs, cafes, Twitter, and Facebook on Daum and Naver. The original data edited and refined a total of 3,770 collected texts from this channel were used for this study. The conclusion is as follows. First, there is a high level of interest and liking for the 'post-corona new normal'. In other words, it can be seen that optimism such as daily recovery, technological growth, and expectations for a new future took the lead at 77.62%. Second, negative emotions such as sadness and rejection are 22.38% of the total, but the intensity of emotions is 23.91%, which is higher than the ratio, suggesting that these negative emotions are intense. This study has a contribution to the detailed factor analysis of the public's positive and negative emotions through big data analysis on the 'post-corona new normal'.

• Broadcasting and Media Magazine
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• v.25 no.4
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• pp.73-79
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• 2020

포스트코로나 시대는 디지털 라이프 시대이다. 지금 전 세계는 코로나 확산 방지를 위하여 디지털 기술을 활용한 비접촉, 비대면 생활 환경으로 급속도로 빠르게 변화하고 있다. 한 마디로 디지털라이프 시대가 본격적으로 열리게 되었다. 이러한 상황에서 디지털 미디어 기술과 서비스는 영상 서비스 중심에서 우리의 생활 전반에 다양한 기능과 서비스로 확대 발전하고 있다. 이에 디지털라이프 시대에 인간의 행복을 위한 디지털 미디어의 역할과 서비스 방향에 대하여 함께 생각해 보도록 하자.

• The monthly packaging world
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• s.327
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• pp.109-111
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• 2020

전 세계인의 삶을 송두리째 바꾸어 놓은 코로나19로 인해 산업 전반에도 큰 변화가 예상된다. 특히 가처분 소득 감소와 소비 심리 수축으로 꼭 필요한 것에만 지갑을 여는 구매자들이 늘어날 것으로 전망된다. 과거보다 더욱 깐깐해진 구매자의 시선을 잡기 위해 가장 중요한 것 중 하나가 패키징 디자인이다. 사람에 대한 첫 인상이 3초 안에 결정되는 것처럼 좋은 패키징 디자인으로 구매자의 시선을 한번에 사로 잡을 수 있기 때문이다. 포스트 코로나시대를 맞아 국내 최대 디자이너 커뮤니티이자 산업 디자인 콘테스트 플랫폼인 '라우드소싱'과 함께 패키징 제조 업체들이 주목해야 할 패키지 디자인에 대한 시리즈를 총4회에 걸쳐 진행한다.

• Journal of the Korea Convergence Society
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• v.12 no.10
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• pp.151-160
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• 2021

This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.