• Archives of design research
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• v.12 no.2
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• pp.147-154
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• 1999

This is a suggestional thesis for fu. ;her study on computer game design. We can understand the computer game design as a new form of communication design.The particular qualities of computer game as communication is: 1. computer game is not a mere recording of past events but a creative reproduction by the player.; 2. its production procedure is a multiple structure of program engineering and multimedia design. Computer game design should be more than just production of visual image or technical results. It could be the design of "fields for training of identity".ity".uot;.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.113-121
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• 2008

Researcher tried to argue the possibility of application of visual communication design adapting the marketing environment change on this paper. What is ICD (Integrated Communication Design)? This is a new attempt to treat these common marketing methods, such as, C, I, B, I, TV commercials, newspaper commercials, posters, brochures, DM, package designing, POP, outdoor visual information, web sites etc, as a whole. And no longer treat them as separate pieces as we were doing previously. So I started this research with positive analysis which already has been theoretically discussed based on the documents and researches on the same subject. Through this attempt I tried to examine the possibility of application of ICD. Conclusively, I developed and suggest named the ICD model, by which we could explain the current marketing communication design effort more holistically then ever.

• Archives of design research
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• v.11
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• pp.40-45
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• 1995

This study is to experiment a new possibility of sacred illustration for youngsters. Since this illustration will be used individually as a poster or a card. the bible content is layed out based on visual hierarchy The reason for using the contrast of contemporary and classic style is to represent the bible working in our age. This study presents two sample works; one is for 'hope' from Philippians 4; 6.7 and the other is for 'wedding' from Genesis 1; 27.2 24 and Matthew 19; 6.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.1-11
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• 2016

Calligraphy has become popular in recent years. Designers use calligraphy to draw consumer visual attention and liking by delivering friendly and gentle images. This paper analyzes the effects of calligraphy on consumer response to advertisement design. Regression analyses show calligraphy has a positive effect on consumer visual attention and liking, particularly in sensible product/service. In low involvement product/service, however, calligraphy has a negative effect. These results imply that designers should be careful when they use calligraphy.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.255-260
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• 2019

Recently realistic descriptions have been frequently used in anti-smoking campaigns. The same trend can also be seen with regard to posters as a medium of visual communication. It was intended to examine how different types of visual images in anti-smoking campaign posters produced and distributed by the WHO can improve the effectiveness of health communication. This article aims to determine how each of abstract/stylized illustrations and realistic images might affect the three key variables of the Theory of Planned Behavior, which are Attitudes toward the Behavior, Subjective Norms and Perceived Behavioral Control, in relation to quitting smoking. Results showed that realistic images are different in improving the attitudes toward the behavior and subjective norms. However, there are no significant difference between abstract/stylized illustrations and realistic images in Perceived Behavioral Control. The findings of this study suggest that the above-mentioned types of visual information achieve different levels of effectiveness in health communication. It is desirable that more effort be devoted to the interdisciplinary study across the areas of visual design and social psychology, for example, with a view to developing better health communication strategies.

• Korean Institute of Interior Design Journal
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• v.19 no.2
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• pp.42-53
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• 2010

건축에 있어서 이론과 실제의 관계 문제는 오랫동안 건축 담론에 대한 주요 대상이 되어왔다. 이는 건축에서의 발전이 역사적으로 동시대의 사회적, 문화적, 경제적 환경의 진화와 더불어 진행되어 왔기 때문이며, 건축작업 선상에서 대두되는 이론과 실제의 관계와 맥락성이 건축의 주체성에 매우 중요한 요소로 여겨지기 때문이기도 하다. 1960년대부터 불거진 포스터모던주의의 사고적 영향은 건축분야의 의미와 가치에 있어서 학문과 실무분 야에서 새롭게 재조명되기 시작하였고, 기존 건축고유의 영역을 벗어나, 역사, 이론, 비평, 기술 및 디자인 분야로 확장되어 새롭고 다양한 접근 방법과 그 방식에 대한 고민을 추구하기 시작하였다. 건축작업에 중요한 근거를 제시해주는 비평적 사고를 유지하기 위하여, 이론적인 아이디어에서 실질적인 실무로서의 투사방법, 그리고 그 사이의 절충을 지속하기 위함은 특히 현대사회에서 더욱 복합적이며 다면적인 질문이 되고 있다. 이 논문은 건축의 투사 방법에 있어서 현대 건축가들이 자신들의 이론적인 관점과 그 관점을 건축적으로 가시화 시키는 관계성을 관찰하고, 어떻게 본인만의 논리와 프로세스를 추구하고 지속하는가에 대한 점을 연구하는데에 그 목적이 있다.

• Korean Institute of Interior Design Journal
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• v.18 no.4
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• pp.11-20
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• 2009

Norman Foster has done about 300 projects over the world and has been understood as a global architect for sustainable design on various areas including urban design, architecture, interior, transport and furniture. The trend of Forster's work which had been changed positively as experimental trials from 1960 has established his design trend for sustainable design. The characteristics of Norman Foster's sustainable design leading the trend of contemporary architecture over the limit of the high-tech architecture is researched through the project report, literature, field study and interview based on sustainability aspects which are social, environment and economy especially. For systematic classification and modern analysis of Norman Foster's architecture, the research is analyzed architectural characteristics on case works focused on architecture and urban design after the middle of 1980 when Norman Foster's sustainable design was emerged clearly. Consequently, the research could be a substantial process for understanding sustainable design as current outstanding ideas which makes Norman Foster overcome his limit of Post-high tech architecture through looking at his spatial identity.

• The Journal of the Convergence on Culture Technology
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• v.4 no.4
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• pp.267-272
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• 2018

Today, SNS exists as the most influential medium. A variety of designs are being produced in the context of numerous SNS marketing designs and the increasing exposure of ads to SNS and portal sites. Recognizing the current status of sns advertising design, which is heating up more than a decade ago, we will study strategies to introduce an important part of education to be conducted in universities and the current way in which it is used and produced. Modern SNS marketing designs include promotional posters, card news, and banner ads, and are evolving into various forms and content that are combined with advertisements. In communicating or sharing information, the importance of real-time advertising product work and the saving of caustic costs are important. This requires a diversification of university education, as well as a change in quality and speed of production. When the graduates of SNS Design Production Education Development Plan and design work were carried out, they conducted a study on the education section where real-time work is possible to proceed to the industrial field. Through this research, we would like to consider the development of SNS marketing design personnel and the practical implications of training methods.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.184-192
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• 2010

In the current so-called age of emotion marketing, the independent form of handwriting of calligraphy is being revitalized in various fields such as advertising, book designs, film titles, posters, packages, BI, and even fashion. Thus centered on Gyeyang-gu at the city of Incheon, 100 outdoors signs that used calligraphy were chosen and we researched a reform plan that could revitalize calligraphy in outdoor signs by classifying them according to current conditions of the use of calligraphy, actual conditions of practical use, expression tools, and analyzing the use of colors. The result was trial requests not only from the formalities industry, but also the financial sector, public corporations, and several other businesses, but in order to provide not only for franchise brand logotypes manufactured by expensive experts, but also provide production of high-quality calligraphy for low costs for small private enterprises, the development of a diverse calligraphy education program, centered on the regional society, will be needed. In the midst of globalization, in order to advertise the beauty of Korean alphabet and to create our own unique street culture, a variety of tools and tactile expressions are demanded, in the future the research on the calligraphy of outdoor signs must be revitalized.

• Journal of Korea Multimedia Society
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• v.23 no.2
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• pp.361-367
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• 2020

This study analyzed the factors consisting moving poster design. In order to analyze the elements of moving poster, the researcher reorganized the elements of moving posters by referring to the previous studies on printed posters, motion graphics and works of moving posters. In this study, moving poster components were classified into 'communication', 'visual and form', and 'sound'. In 'communication' section, moving posters had narrative elements, including scenes, because of the time and movement added by the poster's original function. The 'visual and form' section was classified into graphics, layouts, movement, and time. Graphics refered to various graphic objects constituting the screen such as photo, illustration, typography, color, diagram. Layout means screen layout, size, and orientation of the screen. Movement section was divided into 'subject of movement' and 'attributes of movement'. Time was classified physical time such as playing time and subjective time felt by the audience. Also, the researcher categorized 'sound' as an additional section, since most moving posters did not include sound.