• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.187-188
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• 2018

본 연구는 참여디자인 방식을 기반으로 한 포스터디자인 사례를 분석하는 연구이다. 기존의 포스터는 마무리된 작품을 통해 보는 이들에게 일방적으로 메시지만을 전달하는 기능을 담당했다. 반면 참여디자인방식을 통해 열린 생산 시스템으로 변화되고 있는 포스터의 확대된 기능은 언제 어디서든 누구나 쉽고 빠르게 상호작용할 수 있으며, 단기간에 새로운 가치를 확산시킬 수 있다는 장점이 있다. 이러한 연구의 결과는 참여디자인기반의 포스터디자인이 변화된 디자인 환경과 사회적 맥락을 고려하여 봤을 때 기존 포스터디자인의 활용범위를 넓힌다는 것에 의의가 있다. 그러므로 참여 디자인을 기반으로 디자인된 포스터는 '소통'의 매개체로서의 영향력이 있다. 이러한 포스터디자인의 새로운 가치를 활용해 현대의 사회적 이슈를 단기간에 해결하기 위한 결과물을 만들 수 있다.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.433-438
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• 2019

This study analyzes the visual design elements in election posters and the influence they have. Focused on the Mayor of Seoul election in 2018, this research aims to find out the influence of visual elements on the possible cause of vandalisms of election posters. As a research method, the researcher analyzed the role of election posters and investigated examples of election poster vandalisms in Korea. In addition, the researcher conducted eight in-depth interviews about the positive and negative opinions about the visual elements of a specific candidate's election poster from the Mayor of Seoul election. As a result, there are two findings. First, the visual design elements did not influence the provocation of vandalism. Second, the content of the political slogan had the most negative influence. This study is significant because it examines the influence of visual design elements on the election campaign posters. This study is hoped to help future research and to contribute to the development of more influential delivery of visual political messages.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.195-212
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• 2022

Based on the kinetic typography principle and the structure features of Chinese characters, this study took the Chinese'24 solar terms' theme dynamic poster as the research object, explored the visual expression of dynamic Chinese characters, and tried to summarize the visual expression law of Chinese characters in dynamic poster design. It can be found that, there could be 6 different types of Chinese character expressions in the 24 solar terms poster design. Among them, 'Drawing' design method has the meaning of text structure and form expression, and 'Assembling' design method has the meaning of text stroke and texture association, also, 'Forming' design method bring its meaning through stroke deformation, 'Transforming' design method conveys the content through text disintegration, 'Replacing' design method mainly bring the meaning through simulation, while 'Rotation' design method always express through visual three-dimensional and space. Finally, the findings could not only provide analytical logic and methods for the expression of Chinese characters in dynamic poster design, but also fill the lack of formative research on dynamic Chinese characters, which hopefully provide basic information for the research related to dynamic Chinese character structure, as well as the dynamic poster designers.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.209-210
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• 2017

우리나라의 영화 산업이 미국 다음으로 클 정도로 영화 수요가 커진 만큼 영화 포스터는 단순히 영화를 대표하는 이미지가 아닌 마케팅의 역할로써 큰 비중을 차지하게 되었다. 따라서 영화 포스터 디자인 연출에 따른 마케팅의 사례와 성공 및 실패 요인 등을 연구하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.309-310
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• 2013

환경문제는 인류가 직면한 중요한 문제 중의 하나이다. 더 많은 사람들이 환경보호 의식을 불러일으키기 위한 환경보호 주제의 홍보포스터 디자인의 효과적인 시각적 의미전달과 표현방법을 연구하고자 한다. 시각디자인 영역에서 매우 중요하다. 본 연구는 문자 도형을 미니멀리즘의 표현수법으로 환경보호 포스터를 디자인하는 방법을 연구하고자 한다.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.110-120
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• 2017

For designers, Chinese characters are featured as its unique cultural connotation and the inheritance of information. In visual designs, the beauty of Bushou in form, especially its potential forms, plays an important role and has been applied in various modern designs. There are analyses focused on radicals' roles, as well as its performance and design principles in modern posters in order to figure out how radicals are inherited and developed in posters. Additionally, these researches are conducted to recognize the cultural values of the visual linguistics of Bushou. In this paper, collating of the history and structure of Chinese characters, along with the history, function, classification and meaning of Bushou has been conducted through the method of literature research. The function of Bushou and its potential visual performance means, as well as the objective laws are summarized by analyzing Bushou posters.

• Journal of Game and Entertainment
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• v.2 no.3
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• pp.24-29
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• 2006

Nowadays, 'Interaction' is discussed not only in the multimedia field but also as a topic of daily life at the various viewpoints. And as the permmited limit of Interaction by Mutimedia Technology and audiovisual function is getting more activated, It is the time for us to have new understanding of a 'POSTER'. The Poster, as a one-sided information transmission media till now, is faced with its limitation in transmitting messages due to its unconformity between satisfaction of receiver' sdesire for information and installation space. This fact speaks for need of study about Digital Poster as an alternative communication method, and activation of Digital Poster Design Field. Therefore, I would like to present Design process and Examples by using Digital Poster for Maximizing the Communication Effect. And I expect the activation of Digital Poster Field by studying the possibility of development and various method of practical use of digital posters through presenting the examples.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.581-590
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• 2019

As the film industry develops in China, movie posters come in various types. Among them, 'concept poster' has been recognized as an important means to form the first impression of a movie at the early stage of promoting the movie. In China, however, there are not many movie posters that have been recognized for their creativity. Accordingly, it calls for research on creative methods of implicitly expressing the content of the movie. This study analyzed visual expressions in the concept posters of HuangHai, who has been recognized not only for commerciality but also for artistry. The results showed that he did not use images of famous scenes and actors in the movie. Instead, he created the implicit image that reflects the main theme of the movie by using Minimalism, color, typography, and pictorial images. This study has a significance in terms of providing fundamental resources for improving movie poster designs in China.

• Archives of design research
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• v.16 no.3
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• pp.175-182
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• 2003

The objective of this study is to systematically understand the swiss graphic style and examine the design ideology of designers and the visual features, with the focus on the posters that played the largest role in the formation and settlement of the swiss graphic style. Although through other visual designs such as editorial design, from the outside beyond posters, the swiss graphic style has evolved to exert a large influence around the world, based on the posters that served as the main medium for expression by designers and that were used the most in instigating the public, this study aims to cast light on the swiss graphic style, which has become recognized as the textbook of the graphic design around the world since the mid 20th century. First, the study casts light on the meaning of the creation of the graphic style through the background and the formation process, aiming to examine the visual features of the swiss graphic style and how they are integrated through the posters of Swiss designers. The personal activities and efforts of individual designers contributed significantly to the formation and development of a certain design style; however this study intends to identify the other equally important elements: the underlying social and cultural influence, the legacy of previous design styles and ideologies, the collective enthusiasm of designers, and the active progress of experimental research.

• Archives of design research
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• v.14 no.1
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• pp.145-158
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• 2001

There are posters of a tourist and traffics as like railroads and ships among Cassandre's posters, and they are common in dealing with 'travelling'. This series of travelling posters which includes many of his representative works, are important in the point of showing his unique styles and the process how Hey have been changed. In this thesis, I tried to analyze, especially in the plastic and graphic aspects, how Cassandre catch the peoples' desire and dreams of the travelling and images on the mechanical property of railroads and ships in 1920's and 1930's and how he put them into his works. I think that has revealed sense and visual language which has revealed through this analysis still give some messages to advertising media of moving images based on electronic technology today.