• Title/Summary/Keyword: 평점

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A Hybrid Recommender System based on Collaborative Filtering with Selective Use of Overall and Multicriteria Ratings (종합 평점과 다기준 평점을 선택적으로 활용하는 협업필터링 기반 하이브리드 추천 시스템)

  • Ku, Min Jung;Ahn, Hyunchul
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.85-109
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    • 2018
  • Recommender system recommends the items expected to be purchased by a customer in the future according to his or her previous purchase behaviors. It has been served as a tool for realizing one-to-one personalization for an e-commerce service company. Traditional recommender systems, especially the recommender systems based on collaborative filtering (CF), which is the most popular recommendation algorithm in both academy and industry, are designed to generate the items list for recommendation by using 'overall rating' - a single criterion. However, it has critical limitations in understanding the customers' preferences in detail. Recently, to mitigate these limitations, some leading e-commerce companies have begun to get feedback from their customers in a form of 'multicritera ratings'. Multicriteria ratings enable the companies to understand their customers' preferences from the multidimensional viewpoints. Moreover, it is easy to handle and analyze the multidimensional ratings because they are quantitative. But, the recommendation using multicritera ratings also has limitation that it may omit detail information on a user's preference because it only considers three-to-five predetermined criteria in most cases. Under this background, this study proposes a novel hybrid recommendation system, which selectively uses the results from 'traditional CF' and 'CF using multicriteria ratings'. Our proposed system is based on the premise that some people have holistic preference scheme, whereas others have composite preference scheme. Thus, our system is designed to use traditional CF using overall rating for the users with holistic preference, and to use CF using multicriteria ratings for the users with composite preference. To validate the usefulness of the proposed system, we applied it to a real-world dataset regarding the recommendation for POI (point-of-interests). Providing personalized POI recommendation is getting more attentions as the popularity of the location-based services such as Yelp and Foursquare increases. The dataset was collected from university students via a Web-based online survey system. Using the survey system, we collected the overall ratings as well as the ratings for each criterion for 48 POIs that are located near K university in Seoul, South Korea. The criteria include 'food or taste', 'price' and 'service or mood'. As a result, we obtain 2,878 valid ratings from 112 users. Among 48 items, 38 items (80%) are used as training dataset, and the remaining 10 items (20%) are used as validation dataset. To examine the effectiveness of the proposed system (i.e. hybrid selective model), we compared its performance to the performances of two comparison models - the traditional CF and the CF with multicriteria ratings. The performances of recommender systems were evaluated by using two metrics - average MAE(mean absolute error) and precision-in-top-N. Precision-in-top-N represents the percentage of truly high overall ratings among those that the model predicted would be the N most relevant items for each user. The experimental system was developed using Microsoft Visual Basic for Applications (VBA). The experimental results showed that our proposed system (avg. MAE = 0.584) outperformed traditional CF (avg. MAE = 0.591) as well as multicriteria CF (avg. AVE = 0.608). We also found that multicriteria CF showed worse performance compared to traditional CF in our data set, which is contradictory to the results in the most previous studies. This result supports the premise of our study that people have two different types of preference schemes - holistic and composite. Besides MAE, the proposed system outperformed all the comparison models in precision-in-top-3, precision-in-top-5, and precision-in-top-7. The results from the paired samples t-test presented that our proposed system outperformed traditional CF with 10% statistical significance level, and multicriteria CF with 1% statistical significance level from the perspective of average MAE. The proposed system sheds light on how to understand and utilize user's preference schemes in recommender systems domain.

A method for evaluating and scoring of health status (건강수준의 측정 및 평점화 모형의 설계)

  • Oh, Piljae;Kim, Hyeoncheol;Kwon, Hyuksung
    • The Korean Journal of Applied Statistics
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    • v.33 no.3
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    • pp.239-256
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    • 2020
  • Health is an important issue due to increased life expectancy. As a result, the demand for industry and services associated with individual health, health-related programs and services will be facilitated by a method to evaluate and classify the health level of an individual based on various factors. This study suggests a methodology to measure and score an individual health level. A credit scoring model was introduced to implement the categorization of variables, construct a prediction model, and to score individual health level. Cohort DB provided by National Health Insurance Service was used to illustrate overall procedures. It is expected that the suggested model can be utilized in designing and managing health care services as well as other health-related programs.

STA : Sybil Type-aware Robust Recommender System (시빌 유형을 고려한 견고한 추천시스템)

  • Noh, Taewan;Oh, Hayoung;Noh, Giseop;Kim, Chongkwon
    • KIISE Transactions on Computing Practices
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    • v.21 no.10
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    • pp.670-679
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    • 2015
  • With a rapid development of internet, many users these days refer to various recommender sites when buying items, movies, music and more. However, there are malicious users (Sybil) who raise or lower item ratings intentionally in these recommender sites. And as a result, a recommender system (RS) may recommend incomplete or inaccurate results to normal users. We suggest a recommender algorithm to separate ratings generated by users into normal ratings and outlier ratings, and to minimize the effects of malicious users. Specifically, our algorithm first ensures a stable RS against three kinds of attack models (Random attack, Average attack, and Bandwagon attack) which are the main recent security issues in RS. To prove the performance of the method of suggestion, we conducted performance analysis on real world data that we crawled. The performance analysis demonstrated that the suggested method performs well regardless of Sybil size and type when compared to existing algorithms.

Movie Recommendation System based on Latent Factor Model (잠재요인 모델 기반 영화 추천 시스템)

  • Ma, Chen;Kim, Kang-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.1
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    • pp.125-134
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    • 2021
  • With the rapid development of the film industry, the number of films is significantly increasing and movie recommendation system can help user to predict the preferences of users based on their past behavior or feedback. This paper proposes a movie recommendation system based on the latent factor model with the adjustment of mean and bias in rating. Singular value decomposition is used to decompose the rating matrix and stochastic gradient descent is used to optimize the parameters for least-square loss function. And root mean square error is used to evaluate the performance of the proposed system. We implement the proposed system with Surprise package. The simulation results shows that root mean square error is 0.671 and the proposed system has good performance compared to other papers.

Semantic analysis via application of deep learning using Naver movie review data (네이버 영화 리뷰 데이터를 이용한 의미 분석(semantic analysis))

  • Kim, Sojin;Song, Jongwoo
    • The Korean Journal of Applied Statistics
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    • v.35 no.1
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    • pp.19-33
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    • 2022
  • With the explosive growth of social media, its abundant text-based data generated by web users has become an important source for data analysis. For example, we often witness online movie reviews from the 'Naver Movie' affecting the general public to decide whether they should watch the movie or not. This study has conducted analysis on the Naver Movie's text-based review data to predict the actual ratings. After examining the distribution of movie ratings, we performed semantics analysis using Korean Natural Language Processing. This research sought to find the best review rating prediction model by comparing machine learning and deep learning models. We also compared various regression and classification models in 2-class and multi-class cases. Lastly we explained the causes of review misclassification related to movie review data characteristics.

The factors affecting Turnover Intention of General Hospital Nurses (종합병원 간호사의 이직의도에 영향을 미치는 요인)

  • Choi, Woo Jung;Cho, Young-Hee
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.373-379
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    • 2022
  • This study was to identify the influence of organizational commitment, nursing work environment, emotional labor on turnover intention of general hospital nurses. The participants were 129 nurses in general hospitals with 100~300 beds in G metropolitan city. Data was collected with questionnaire, during Aug, 1 to 20, 2020. The result of this study, organizational commitment 3.19, nursing work environment was 2.75, emotional labor was 3.19, turnover intention was 3.16. The factors affecting turnover intention are organizational commitment and emotional labor, these variables explained 32.0% of the variance. The results of this study, it can be used as basic data for developing intervention programs to reduce turnover intention of general hospital nurses.

Factors Affecting the Box Office Performance in the Chinese Film Market: Focusing on Films Released in 2010~2014 (중국 영화시장의 흥행성과에 영향을 미치는 요인 : 2010~2014년 개봉 영화를 대상으로)

  • Ding, Jieyun;Park, Kyung-Woo;Chang, Byeng-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.296-310
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    • 2017
  • The present study analyzed the factors affecting the box office performance of movies in the Chinese market in 2010~2014. A total of 499 movies were selected for the final analyses. Based on the previous studies, genre, actor/actress power, director power, sequel, remake, release period, award, online evaluation, distributor power, and production area were chosen as independent variables. Regression analyses showed that most of the independent variables except for distributor power were found to affect box office performance of the movies.