• The Journal of the Korea Contents Association
• /
• v.15 no.7
• /
• pp.618-628
• /
• 2015

The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference.

• Journal of the Korea Convergence Society
• /
• v.11 no.4
• /
• pp.303-310
• /
• 2020

The purpose of this study was to verify the relationship between students' exercise ability beliefs, academic engagement and self-handicap in physical education class. To this end, this study selected a total of 437 copies of questionnaires as final valid samples using the convenience sampling method targeting middle school students at 4 schools in metropolitan area. For data processing, this study confirmed the goodness of fit test of the whole model using SPSS 20.0 and AMOS 20.0, and then did hypothesis testing; the study results are as follows: First, the increased belief of exercise ability beliefs was shown to have a static effect on the academic engagement, and a fixed belief did not have a significant effect on the academic engagement. Second, the increased belief was shown to have no significant effect on self-handicap, while the fixed belief had a static and significant effect on self-handicap. Third, the students' academic engagement has been confirmed to have a negative effect on self-handicap.

• The Journal of the Korea Contents Association
• /
• v.13 no.8
• /
• pp.409-419
• /
• 2013

The purpose of this study was to figure out the structural relations between service quality perceived by golf driving range customers, service value, customer satisfaction, and repurchase behavior. For the subject of this study, we selected 374 persons among customers who used 8 golf driving ranges located at 'P' Metropolitan city, 'U' Metropolitan city, or 'C' city in 'K' do through the Convenient Sampling Method. The results were as follows: First, the golf driving range's service quality has a positive effect on the service value. Second, the golf driving range's service quality has a positive effect on the customer satisfaction. Third, the service value has a positive effect on the customer satisfaction. Fourth, the service value has a positive effect on the repurchase behavior. Finally, the customer satisfaction has a positive effect on the repurchase behavior.

• Journal of the Korea Convergence Society
• /
• v.11 no.7
• /
• pp.329-335
• /
• 2020

The purpose of this study was to investigate relations among the non-verbal communication, coach trust, and continuous participating intention of scuba diving participants. For this purpose, the investigator applied convenience sampling to users at three scuba diving resorts in Gangwon Province and those at two scuba diving pools in Gyeonggi Province and selected total 267 valid questionnaires. Collected data was put to simple and multiple regression analysis with the SPSS 18.0 program. The findings were as follows: first, body language and paralanguage of non-verbal communication had significant effects on coach trust, but spatial acts and physical appearance had no such effects on it; secondly, coach trust had significant impacts on continuous participating intention; and finally, body language of non-verbal communication had significant influences on continuous participating intention, but spatial acts, paralanguage, and physical appearance had no significant influences on it.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.287-297
• /
• 2014

The purpose of this study was to find out the relation between servicescape recognized by sports center and customer satisfaction, customer trust and customer's intention to reenroll. For the subject of this study, we selected 363 persons among customers who used 5 sports centers located at 'B' Metropolitan city & 'K' do (prefecture) through the Convenient Sampling Method. For the analysis, we used SPSS 18.0 Statistics Package as a research tool and have carried out Factor Analysis, Reliability Analysis, Co-relation Analysis, Frequency Analysis, and Regression Analysis. The results were as follows: First, the servicescape has a positive effect on the customer satisfaction. Second, the customer satisfaction has a positive effect on the customer trust. Third, the customer satisfaction has a positive effect on the customer's intention to re-enroll. Fourth, the customer trust has a positive effect on the customer's intention to reenroll.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.615-624
• /
• 2014

The purpose of this study is to ascertain the effect of the reputation of ski resorts on multidimensional trust, customer satisfaction and spread by word-of-mouth. To attain this goal, 400 adult male and female subjects using 3 Ski Resorts located in Gangwon-do in Korea in 2013 were selected. For this, convenient sampling was used. The data was processed with the 382 final available samples excluding the 18 inappropriate questionnaires through frequency-, exploratory factor-, reliability-, correlation-, and simple/multiple regression-analyses by using the PASW 18.0. The result is as follows. First, the reputation of the ski resorts was found to have a positive effect regarding the trust of the resorts and their employees. Second, trust in ski resorts and their employees was found to have a positive effect on customer satisfaction. Third, trust in ski resorts and their employees was found to have a positive effect on the spread of word-of-mouth about the resorts. Fourth, customer satisfaction was found to have a positive effect on the diffusion by word-of-mouth.

• Journal of the Korea Convergence Society
• /
• v.10 no.3
• /
• pp.249-256
• /
• 2019

The purpose of this study was to inquire into the structural relations between teachers' attitudes, academic engagement, task-solving behavior which are perceived in a physical education class. To this end, this study selected a total of 434 copies of questionnaires as final valid samples using the convenience sampling method targeting middle school students at 5 schools located at a metropolitan area. For data processing, this study confirmed the goodness of fit test of the whole model using SPSS 20.0 and AMOS 20.0, and then did hypothesis testing; the study results are as follows: first, teachers' attitudes was to have influence on academic engagement. Second, academic engagement had positive influence on help-seeking, while self-handicapping had significantly negative influence. Third, teachers' attitudes had positive influence on help-seeking, while self-handicapping had significantly negative influence. Lastly, in the relationship between teachers' attitudes and task-solving behavior, academic engagement was found to play an intermediary role.

• Journal of the Korea Convergence Society
• /
• v.9 no.12
• /
• pp.345-354
• /
• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Journal of the Korea Convergence Society
• /
• v.9 no.12
• /
• pp.151-157
• /
• 2018

The purpose of this study was to analyze the relationship among self-image congruity, affect, brand attitude and purchase intention toward sports brands. In order to achieve the purpose of this study, totalling 329 students were recruited from several different university. Data were collected by using convenience sampling method. Research model and hypothesis testing were conducted by using SEM(structural equation modeling) through AMOS 18.0. The result were as follows; First, sports brand ideal self-image positively influenced on brand affect. Second, brand affect had significantly effect brand attitude and purchase intention. Third, brand attitude positively influenced purchase intention toward sports brands. The finding s also revealed effect of ideal self-image congruity in there relationships between self-image and brand affect.

• Journal of the Korea Convergence Society
• /
• v.10 no.7
• /
• pp.303-309
• /
• 2019

The purpose of this study was to inquire into the structural relations between teacher-student interactions, outcome expectancy, academic engagement which are perceived in a physical education class. To this end, this study selected a total of 442 copies of questionnaires as final valid samples using the convenience sampling method targeting middle school students at 4 schools in metropolitan area. For data processing, this study confirmed the goodness of fit test of the whole model using SPSS 20.0 and AMOS 20.0, and then did hypothesis testing; the study results are as follows: First, proximity, one of subfactor of teacher-student interactions, had significant effects on outcome expectancy and academic engagement whereas influence had no significant effects on it. Second, students' outcome expectancy had significant impacts on their academic engagement. Third, outcome expectancy had mediating effects on relations between teacher-student interactions (proximity) and academic engagement.