• Information Systems Review
• /
• v.23 no.1
• /
• pp.93-113
• /
• 2021

Service orientation and customer orientation are recognized as important success factors in service companies. However, these constructs are evaluated through self-diagnosis within the service company based on service delivery experience. For this reason, Fintech companies that provide financial services based on non-face-to-face channels such as mobile APP have limitations in evaluating their service orientation and customer orientation. Therefore, in this study, the perceived customer orientation is conceptualized so that service orientation and customer orientation can be evaluated through customer evaluation. In addition, the antecedents and consequences of the perceived customer orientation based on the technology acceptance model were demonstrated. As a result, it was confirmed the mediating effect of perceived customer orientation in the relationship between perceived ease of use and usefulness and customer's continuous use intention and word of mouth intention. This study laid the foundation for the Fintech companies that provide all financial services throughout non-face-to-face to measure their service orientation and customer orientation through customer evaluation and utilize them in establishing service operation strategies.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.203-208
• /
• 2012

In this study the hospitality industry's leading companies, hotel companies affect the relationship between the performance information system, customer orientation, service orientation, to identify the target. Convenience extraction methods to Employees engaged in hotel in Seoul & Busan sampling was investigated. In order to derive the results of the study, the study hypothesis was based Information System for customer orientation service orientation, affect the relationship between the performance was investigated. Service orientation and customer orientation significantly affected, but the results of the hypothesis testing, the usefulness of information system technology acceptance model for ease of service orientation and customer orientation in the not significantly affect was not. Service orientation and customer orientation, business performance, but significant results derived significant personal achievements the results derived were not.

• The Journal of the Acoustical Society of Korea
• /
• v.36 no.2
• /
• pp.123-129
• /
• 2017

In this paper, the realization of a directional digital hearing aid was considered. Conventional time domain time delay method was replaced with digital filters in order to make any general-purposed DSP (Digital Signal Processing) chip to produce the similar directivity pattern. Both the time delay algorithm and the digital filter algorithm were initially evaluated by Matlab (Matrix laboratory) for comparison, and it was confirmed by CSR 8675 Bluetooth DSP IC (Digital Signal Processing Integrated Circuit) chip firmware realization. Some remote control features by a smart phone was added to the smart hearing aid for user interface easiness.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.245-256
• /
• 2013

This study illustrates factors that determine consumer types based on ways in which they alternate between online and offline channels for searching and eventually buying their desired products. This study conducted an online survey targeting 1,040 consumers. As per the study, consumer types fall into five groups: 1) on-on type(online search${\rightarrow}$online buying), 2) off-off type(offline search${\rightarrow}$offline buying), 3) on-off type(online search${\rightarrow}$offline buying), 4) off-on type(offline search${\rightarrow}$online buying), and, 5) on-off-on type(online search${\rightarrow}$ offline search${\rightarrow}$nline buying). The primary factors that determine how the different consumer types switch between online and offline channels are price orientation, convenience orientation,, risk-aversion orientation, and channel familiarity. Although they feel cross-channel shopping can be cumbersome, the findings show that cross-channel consumers would gladly switch channels to buy cheaper and proven products. The findings of this study will be useful for businesses that have both online and offline channels and point out the theoretical aspects of the decision-making process as consumers switch between channels.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.1
• /
• pp.213-227
• /
• 2022

Recently, research on social entrepreneurship, which simultaneously pursues social value creation and economic sustainability has increased rapidly. Researchers conducted several empirical studies, noting that social entrepreneurship is a major factor in improving the performance of social enterprises. However, most previous studies usually have limitations in measuring the performance of social enterprises based on the subjective perception of entrepreneurs, which implies the limitations of the common method bias. In addition, there is a lack of empirical evidence that can explain the specific process in which the personal characteristic of an entrepreneur, social entrepreneurship, affects the achievement of dual goals. Therefore, this study empirically investigates the effect of social entrepreneurship on performance increasing the objectivity of performance measurement and including blended value orientation(BVO), a characteristic of viewing social and economic performance as a single thing. The purpose of the study is to verify the effect of social entrepreneurship and BVO on the social and economic performance of social enterprises. We conducted regression analysis using the results of the perception survey of social enterprises in South Korea and objective performance data. As a result, risk-taking, a sub-factor of social entrepreneurship, had a positive effect on economic and social performance at a significant level. In addition, it was confirmed that social entrepreneurship improves BVO, and it affects social performance. Therefore, this study found that social entrepreneurship and BVO have a discriminatory effect on economic and social performance, respectively. This study is meaningful in that it attempted to overcome the common method bias as measuring subjectivity performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.14 no.2
• /
• pp.83-93
• /
• 2019

Responding to the prior studies' call for further investigating the relationship between entrepreneurial orientation and firm performance, this study proposes a partially mediated model of entrepreneurial orientation, entrepreneurial knowledge position, and firm performance. Survey responses from 3,324 small- and medium-enterprises in South Korea are analyzed to identify a partially mediating role of an organization's entrepreneurial knowledge position. A firm's innovativeness both directly affects its innovation performance and knowledge position in positive ways. On the other hand, risk-taking firms only positively affects knowledge position, whereas a firm's proactiveness positively affects its performance while negatively affecting its entrepreneurial knowledge position. Neither autonomy nor competitiveness show any statistically significant relationships to either entrepreneurial knowledge position or firm performance. A firm's knowledge position is strongly and positively related to its performance. The findings of this study contributes to the research stream of entrepreneurial orientation by delineating the partially mediating role of a firm's knowledge position.

• The Journal of the Korea Contents Association
• /
• v.21 no.4
• /
• pp.555-564
• /
• 2021

This study evaluates the social value orientation, well-being of the elderly and care needs of elderly that elderly care services are identified and seeks future service development directions through a desire survey. As of October 2019, 1,501 elderly living alone who used basic care services for the single elderly households for more than 3 months were sampled, and frequency analysis, technical statistical analysis, t-test, and variance analysis were conducted. The survey found that social value orientation averages 90.93, and the sense of well-being of the elderly is 71.29 points. As a result of the analysis of variance and post-hoc analysis, the well-being of the elderly was statistically significant in groups well aware of their social value orientation. In addition, key words such as "loneliness", "lonely Death", and "safety" were derived for concerns that may arise when the service is discontinued. Based on the results of this study, it could be used as basic data to explore the development direction of the new "elderly care services" and to establish a care system for senior citizens in preparation.

• Korean Security Journal
• /
• no.14
• /
• pp.141-160
• /
• 2007

The meaning of this research work lies in providing useful basic resources which can be utilized in the strategic respect of internal marketing by investigating how security employees' quality in relation to service orientation impact on organizational effectiveness. Employees of security in Seoul Gyeonggi region were selected as the subjects of this survey and 234 participants were sampled by Convenience Sampling Method. Resulting data were processed by frequency analysis, exploratory analysis, t-test, one-way ANOVA, correlation analysis, regression analysis using SPSS V11.0 program. The results from these research methods and analyses revealed the followings: First, service leadership which was the sub-variable of the service orientation according to the demographic characteristics revealed significant differences in gender, age; and service encounter, in age, the level of education and monthly income; and the service system, in gender, age and monthly income; and human resources management, in gender, age, the level of education and monthly income. Second, job satisfaction which was the sub-variable of the organizational effectiveness according to the demographic characteristics revealed significant differences in age, the level of education and monthly income; and organizational commitment, in gender, age, the level of education and monthly income. Third, the results from regression analysis of service orientation and organizational effectiveness showed that service leadership, service system, service encounter, which were the sub-variables of service orientation, had significant impacts on job satisfaction, and that service system and human resources management impacted significantly on organizational commitment.

• Journal of Digital Convergence
• /
• v.19 no.11
• /
• pp.75-83
• /
• 2021

This study presented the analysis results and implications by identifying the structural relationship between the image of food tourism products, the long-term orientation of attachment, and the behavioral intention. The convenience sampling method of the non-probability sampling method was used, and the survey was conducted non-face-to-face due to COVID-19. This study was conducted for customers who live in Jeollabuk-do and Jeollanam-do and have experienced local traditional food. As for the survey method, the main researcher's acquaintances and related experts were consulted and utilized to select the survey subjects, and the survey was conducted by sending/returning them by mail or e-mail. Statistical processing was analyzed using SPSS 25.0 and AMOS 25.0 statistical packages. As a result of the verification, the relationship between the image and attachment of food tourism, the relationship between the long-term orientation in the attachment of traditional food, and the behavioral intention in the attachment of traditional food are significant. A significant positive (+) relationship was formed in the relationship of hypothesis setting according to the research purpose of the relationship.

• Journal of Digital Convergence
• /
• v.19 no.3
• /
• pp.115-125
• /
• 2021

This study aims to investigate the effects of self-service technology (SST) characteristics and consumer characteristics on consumer resistance and satisfaction with SST in restaurants. An online survey was conducted for consumers in their 20s and 50s who used SST at restaurants, and 343 data were used for analysis. As a result, convenience and tech-controllability have a negative effect on consumer resistance with SST, whereas complexity, social risk and relationship orientation have a positive effect. In addition, convenience, entertainment, and tech-controllability have a positive effect on consumer satisfaction with SST, whereas social risk and relationship orientation have a negative effect. This study contributes practically and academically in that it proposes a practical strategy to reduce consumer resistance and increase satisfaction, and identifies the determinants of consumer response to SST. In future studies, an in-depth analysis of consumers' ambivalent responses to SST is required.