• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.447-456
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• 2019

This study was to examine the physical environment of public golf course for golf popularization. More specifically, this study was try to analyze the effects of physical environment on customer emotional response, golf course's image and recommendation intention of public golf course. This study were analyzed by frequency analysis, exploratory factor analysis, reliability analysis, correlation and multiple regression analysis. The results were as follows. First, among the physical environmental variables of public golf course, facilities' convenience, cleanliness, and aesthetics had positive effects on customers' positive emotion. Second, among the physical environmental variables of public golf course, facilities' cleanliness had effects on customers' negative emotion. Third, physical environment of public golf course had positive effects on golf course's image. Fourth, physical environment of public golf course had positive effects on recommendation intention.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.165-179
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• 2010

The purpose of this research is to examine the importance of the physical surroundings for the restaurants in the local specialities food town and how their physical surroundings influence on the customer emotional responses and satisfaction to suggest the improvements and implications of the physical surroundings. The questionnaire for a survey was distributed to the customers who have visited the restaurants specialized in Korean beef located in the Sanoei Korean beef town, Jeongeup. The results of this research are as follows. First, except for attractiveness among the factors of physical surroundings(convenience, attractiveness, cleanliness and amusement), as cleanliness and convenience occupy high degree, customers were presented to response more emotionally. Second, except for attractiveness among convenience, attractiveness, cleanliness and amusement, as cleanliness and convenience occupy high degree, customers were presented to be more satisfied. Third, customer emotional response influences on customer satisfaction with the food town for local speciality.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.85-92
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• 2018

최근 커피 전문점의 한계를 극복하기 위하여 카페와 디저트의 결합 형태인 디저트카페가 활성화 되었으며,이 또한 치열한 경쟁상황에 놓여 있는 관계로 경쟁에서 보다 유리한 위치를 확보하기 위한 고객맞춤형 마케팅전략이 필요함으로 본 연구를 수행한다. 최근, 연구방향이 디저트카페의 서비스품질, 브랜드이미지, 물리적환경 및 선택속성에 관한 연구가 활발하게 진행되고 있으나 고객의 감성 지능과 연계한 연구는 없었던 관계로 본 연구에서는 고객의 감성지능과 연관된 효과를 검증하고자 한다, 또한, 스마트폰의 보급으로 모바일쿠폰이 매우 활성화 되어 있음으로 디저트카페의 환경과 모바일쿠폰의 특성이 어떠한 영향관계를 보이고 있는지 살펴보고자 한다. 디저트카페의 물리적환경(심미성,공간효율성,청결성,쾌적성,편의성),선택속성(서비스,맛과향,가격,다양성,독창성),모바일쿠폰(획득용이성,사용편의성,유희성,경제성)이 고객만족에 미치는 영향력을 살펴본다. 또한 고객의 감성지능이 조절효과로서 각각의 요인들에 대하여 고객만족도에 어떠한 관계를 가지게 되는지 살펴보며, 본 연구를 통하여 기존의 마케팅전략에서 고객의 감성지능 맞춤형 마케팅전략을 구사함으로써 보다 효율적이고 목표를 명확화 함으로써 마케팅 비용과 노력을 줄이는데 기여할 수 있을 것이라고 판단된다.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.123-132
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• 2014

This study examines the influence of the physical environment on tourist's emotional response and behavioral intention in the tourist destination. The research was mainly performed in leading tourist destinations of Busan Metropolitan City (Haeundae, Gwanganri & Songjeong area) by the sampling survey method in April-May 2013. The results demonstrate as follows. Firstly, the tourist's convenience and amenity in physical environments have significant impacts on the negative feeling of emotional response, but attractiveness did not influence in negative feeling. By contrast, the attractiveness and amenity the a of physical environments give significant impacts on the positive feeling of emotional response but convenience did not work in positive response. Secondly, both positive and negative feeling of emotional responses give meaningful impacts on Tourist's behavior intention. According to the meaningful relationship between physical environment and emotional response, the regional characteristics and effective marketing management of tourism resource and preparedness should be considered in setting up tourist facilities.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.121-122
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• 2018

본 연구는 GIS기법, GPS기법을 이용하여 천안시 내의 자전거도로 최적노선을 선정하고 문제점 제안에 관한 것이다. 연구에서 자전거도로 최적노선을 위한 물리적, 사회적, 환경적 등 다양한 측면의 조건과 제안 요소들을 복합적으로 분석하여 문제점을 제시하고 GIS, GPS기법을 이용해 데이터값을 표출하여 해당 지역을 비교 분석하였다. 연구결과 편의성, 안전성, 접근성을 고려한 자전거도로의 노선을 제안하였으며천안시 자전거도로의 안전성을 높이고 효율적인 자전거 이용 환경을 구축할 수 있을 것을 기대한다.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.407-416
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• 2014

The purpose of this study is to identify the effect of physical environment on customer satisfaction and revisit intention. The questionnaire was distributed from October 1st to 31st, of the 250 distributed questionnaire 221 copies were used in the analysis to give a response rate of 88.4%. The results of the study were as followed; Firstly, it was found that perception of customers regarding physical environment of a buffet restaurant are cleanliness, entertainment, aesthetics, convenience and comfort. Secondly, it appeared that cleanliness of physical environment of buffet restaurant had the most influence on customer satisfaction. Thirdly, it also indicated that customer satisfaction had a influence on revisit intention. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.10
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• pp.4645-4652
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• 2012

Recently the demand for hospital care increased competition and a variety of new and expansion is a real situation that faced with a situation. These factors, in reality, the importance of the physical environment of the hospital soon for the hospital's survival and development, as well as the native functionality of the hospital to gain the core a competitive edge is being evaluated as a core competence. therefore this study aims to examine the effect of the physical environment of medical institutions on visits in patients satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of medical institutions. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of medical institutions are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on visits in patients satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.197-208
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• 2011

This study aims to examine the effect of the physical environment of exhibition/convention centers on customers' satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of exhibition/convention centers. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of exhibition/convention centers are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on customers' satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

• Journal of dental hygiene science
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• v.8 no.2
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• pp.51-56
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• 2008

This research surveyed, from 17 March 2008 to 25 March 2008, 261 students, 1,2,3 grade, who study in the a dental laboratory technology of college placed in Suwon. We sent them out each three questionnaire and surveyed their family and friends including themselves. We got back 584 paper out of 783 paper which we sent out and used as data of analysis. When choosing a dental clinic, we used a Pearson Correlation to understand a relation of variables connected with a medical service. The result showed that every each fields have a positive correlation and especially a correlation between a physical environment and an ability of dentist is showed most highly and a correlation between a basic element of clinic and a traffic convenience is showed a meaningful positive in that order.

• Korean Business Review
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• v.21 no.2
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• pp.171-194
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• 2008

In this study, specific review for the recent trend both in technical parts and the contents of IFE will be revealed. At the same time, how the passenger's satisfaction on IFE will lead to make an intention of repurchase and create the transmission of positive feed backs on the concerned airline has been thoroughly studied. In order to do the above, 250 air traveling passengers has participated the survey and 235 survey forms has been analyzed by Multiple Regression Analysis. According to the analysis, the physical environmental Improvement in aircraft system helps to Increase the satisfaction degree on IFE. The convenience is revealed as the most effective factor in the satisfaction degree on IFE while the atmosphere and design is regarded as the similarly Important factor. The contents of IFE are obviously affecting the satisfaction degree in positive side. Consequently, the customers' satisfaction on IFE positively affects to the repurchase intention especially to the transmission of the feed back.