• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.4
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• pp.27-42
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• 2019

This paper tried a detailed approach to identify the correlation among basic elements that influenced the change of forms of the Po. To this end, the subjects were limited to the clothing from the 15th to the 18th century, which was found in the tombs of the period of Pyeonbokpo. The total number of excavated artifacts measured directly is 6 and other correctly described excavated artifacts for a total of 54 items. Per period and element, the types of collars and Seop were presented by classifying collars in 4 types, and Seop in 3 types. On the basis of the classification, the relics selected in this paper were analyzed considering the appearance, period, and rate per type of each element. The type and the change of forms of each element per period, with the focus on the appearance, were identified and the factors influencing the change of forms per element and the correlation between such factors were investigated. The representative type in the first period included dual collars, dual Seop and the representative type in the second period was characterized by a shawl collar and a dual Seop joining the pieces. The representative type in the third period was characterized by round collars and a short Seop. The elements determining the forms of Po, including collars and Seop, had a correlation to the lapse of time and had been systematically influencing each other. Furthermore, the overall change of form was caused due to the social functions as well as the supplementary function of keeping balance among the elements and accordingly, the change of forms was think characterized per period.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1718-1725
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• 2008

Until 1980s, Korean elementary school architecture has been stereotyped by standard drawings. But there have been very few researches focused on this subject, especially regional one. As an attempt to improve these conditions, this study reviewed standard drawings of elementary school architecture by Education Board of Seoul in 1964 and 1975. Both standard drawings were reviewed through items such as components making a set of standard drawings, floor plan, elevation design and subsidiary facilities. They have rectangular unit classrooms, single-corridor block plan and plain exterior having no symbolic images, which are the characteristics of typical Korean school architecture until 1980s. On the other hand, they reveal the unknown characteristics such as double-corridor block plan, classrooms in basement, toilets of conventional type placed on every floor and changes in details of openings and exterior wall.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2497-2504
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• 2013

This study aims to analyze the 'Standard Drawings for School Facilities' issued by Seoul Education Committee in 1975 because it is the early example for middle school architecture. The results of this study are summarized as follows 1) In general trend of single-corridor type block plan, there are also changes in floor plan like no-corridor type block plan, $9.9{\times}6.6m$ classroom unit for the better daylight condition, built-in storage for students. 2) As for elevation design, it is characterized as daylight-oriented, functional exterior for without making full use of design elements. 3) Standardized dimensions are used as a rule in the height of story, ceiling, window sill and etc. Transitional characteristics of the early RC school architecture are found in exposed ceiling, incomplete insulation structure and mixed use of wood framed floor of earlier type. 4) Contrast to main school building, gymnasium shows the intend to express the symbolism of school architecture with diverse elevation design elements and the plasticity of building mass. 5) Separated plan of toilet and night-duty building also show the transitional characteristics. As conclusion, though showing the stereotyped school architecture, on the other hand, 'Standard Drawings for School Facilities' (1975) makes it possible to see the way of coping with the demands for school architecture in that time and the transition of school architecture. This is the main value of it as the material for the studies related to the history of educational facilities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.5355-5362
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• 2014

This study reviewed the planning characteristics of dormitories for secondary schools in the Japanese Colonial Era by analyzing the architectural drawings collected by the National Archives of Korea. The dormitory was one of the essential facilities in secondary schools but there have been few studies in this area. The analysis items were the site plan and the planning characteristics of student bedrooms, dining hall, and supervisor's area, which were the main elements of the dormitory. The results of this study were summarized as follows. 1) Generally, the dormitory area was placed in the rear of buildings for teaching with a close connection. 2) The student bedroom wings were laid out in parallel to the south as a rule making the typical site plan pattern for a dormitory, whereas the other parts of dormitory, such as the dining hall and supervisor's area were placed in the site conditions. 3) Generally, the unit plans of bedrooms for Korean schools were the ondol type and were small in size, whereas those for Japanese were the tatami type and large in size with separate study and sleeping areas. 4) The dining hall annex was made up of a dining hall and kitchen-bathroom area in general. For Japanese schools, the school store area was added to these areas. The typical shapes of dining hall plans were narrow and long with an adjacent corridor, so the overall plan of the dining hall annex was like that of a single-corridor type block plan. 5) The supervisor's area was a smaller part of the dormitory but it was considered to be a symbolic part of the whole dormitory in site planning and design.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.15-26
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• 2010

Due to the globalization across various industries and cultural trade among many countries, oriental concepts have been attracting world’s attentions. In fashion industry, one's traditional culture is often developed as fashion theme for designers' creation and became strong strategies to stand out among competitors. Because of the increase of preferences for oriental images, opportunities abound to introduce traditional fashion goods and expand culture based business to global fashion markets. However, global fashion brands that include Korean traditional culture are yet to be developed. In order to develop a global fashion brand with Korean taste, it is very important for native citizen to accept their own culture in domestic apparel market prior to expansion into foreign market. Loungewear is evaluated to be appropriate for adopting Korean traditional details into clothing since this wardrobe category embraces various purposes which will easily lead to natural adaptation and wide spread use. Also, this market is seeing an increased demand for multipurpose wardrobes and fashionable underwear (Park et al. 2009). Despite rapid growth in the loungewear market, specific studies of loungewear is rare; and among research on developing modernized-traditional clothing, fashion items and brands do not always include the loungewear category. Therefore, this study investigated the Korean loungewear market and studied consumer evaluation toward loungewear with Korean traditional fashion design elements. Relationship among antecedents of purchase intention for Korean traditional fashion design elements were analyzed and compared between lifestyle groups for consumer targeting purposes. Product quality, retail service quality, perceived value, and preference on loungewear with Korean traditional design elements were chosen as antecedents of purchase intention and a structural equation model was designed to examine their relationship as well as their influence on purchase intention. Product quality and retail service quality among marketing mixes were employed as factors affecting preference and perceived value of loungewear with Korean traditional fashion design elements. Also effects of preference and perceived value on purchase intention were examined through the same model. A total of 357 self-administered questionnaires were completed by female consumers via web survey system. A questionnaire was developed to measure samples' lifestyle, product and retail service quality as purchasing criteria, perceived value, preference and purchase intention of loungewear with Korean traditional fashion design elements. Also, loungewear purchasing and usage behavior were asked as well in order to examine Korean loungewear market status. Data was analyzed through descriptive analysis, factor analysis, cluster analysis, ANOVA and structural equation model was tested via AMOS 7.0. As for the result of Korean loungewear market status investigation, loungewear was purchased by most of the consumers in our sample. Loungewear is currently recognized as clothes that are worn at home and consumers are showing comparably low involvement toward loungewear. Most of consumers in this study purchase loungewear only two to three times a year and they spend less than US$10. A total of 12 items and four factors of loungewear consumer lifestyle were found: traditional value oriented lifestyle, brand-affected lifestyle, pursuit of leisure lifestyle, and health oriented lifestyle. Drawing on lifestyle factors, loungewear consumers were classified into two groups; Well-being and Conservative. Relationships among constructs of purchasing behavior related to loungewear with Korean traditional fashion design elements were estimated. Preference and perceived value of loungewear were affected by both product quality and retail service quality. This study proved that high qualities in product and retail service develop positive preference toward loungewear. Perceived value and preference of loungewear positively influenced purchase intention. The results indicated that high preference and perceived value of loungewear with Korean traditional fashion design elements strengthen purchase intention and proved importance of developing preference and elevate perceived value in order to make sales. In a model comparison between two lifestyle groups: Well-being and Conservative lifestyle groups, results showed that product quality and retail service quality had positive influences on both preference and perceived value in case of Well-being group. However, for Conservative group, only retail service quality had a positive effect on preference and its influence to purchase intention. Since Well-being group showed more significant influence on purchase intention, loungewear brands with Korean traditional fashion design elements may want to focus on characteristics of Well-being group. However, Conservative group's relationship between preference and purchase intention of loungewear with Korean traditional fashion design elements was stronger, so that loungewear brands with Korean traditional fashion design elements should focus on creating conservative consumers' positive preference toward loungewear. The results offered information on Korean loungewear consumers' lifestyle and provided useful information for fashion brands that are planning to enter Korean loungewear market, particularly targeting female consumers similar to the sample of the present study. This study offers strategic and marketing insight for loungewear brands and also for fashion brands that are planning to create highly value-added fashion brands with Korean traditional fashion design elements. Considering different types of lifestyle groups that are associated with loungewear or traditional fashion goods, brand managers and marketers can use the results of this paper as a reference to positioning, targeting and marketing strategy buildings.