• The Bulletin of The Korean Astronomical Society
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• v.39 no.1
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• pp.89.2-89.2
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• 2014

정기적으로 발행되는 우주라이크 [WouldYouLike]의 간행물 홍보를 위해 가장 많은 사용자를 가진 소셜네트워크 서비스 (SNS) 페이스북을 이용한 천문우주학 대중화 활동에 대해 소개한다. 2012년 7월부터 페이스북 페이지를 운영하기 시작한 이후 현재까지 1만 2천여명의 팬을 가지게 되었고, 그곳에 올려지는 우주라이크의 게시글들은 평균적으로 약 4천명의 사람들에게 전달된다. 다양한 종류의 글, 그림, 사진 그리고 동영상등을 업로드하고 페이스북 사용자들의 반응을 살펴본결과 크게 세가지의 수요층이 존재하는 것을 알 수 있었다. 이번 발표를 통해 우주라이크 페이스북 페이지에서 지금까지 다루어졌던 컨텐츠들인 '이번주 천문학', '네모난 천문학' 그리고 '아름다운 천체사진 및 글귀' 등을 소개 및 분석하고 각각의 컨텐츠들이 가지고 있는 장단점에 대해서 논의한 후 SNS를 통한 천문우주학 대중화의 효과적인 개선책을 찾고자 한다.

• Proceedings of the Korean Society for Information Management Conference
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• 2017.08a
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• pp.89-94
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• 2017

오늘날 페이스북을 통해 접하는 여행정보는 블로그 유형의 SNS 여행정보와는 달리 정보의 출처, 정보 제공자의 정보가 불분명하여 이용자는 해당 정보를 수용하기 위해 보다 심층적인 판단이 요구되고 있으나 이에 대한 연구는 충분치 않은 상황이다. 따라서 본 연구에서는 이용자의 페이스북 여행정보 수용에 영향을 미치는 요인이 무엇인지 파악하고자 하였다. 먼저 선행연구 분석을 통해, 제공되는 정보의 내용적 특성(최신성, 풍부성, 정확성)과 정보제공자 특성(인기, 전문성), 정보수용(신뢰성, 유용성)을 중요한 요인으로 도출하였다. 이를 바탕으로 분석한 결과, 정보의 내용적 특성과 정보 제공자 특성 모두 페이스북 여행정보 수용에 유의한 영향을 미치는 것으로 나타났다. 한편 세부적으로는 정보 내용적 특성 중 정확성이 신뢰성과 유용성에 가장 큰 영향을 미치고 있었다. 그리고 정보 제공자 특성 중에서는 전문성이 신뢰성에, 인기가 유용성에 더 많은 영향을 미치는 것으로 나타나 블로그 유형의 SNS 여행정보 수용에 대한 연구 결과와 전반적으로 유사한 결과를 보였다.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.3
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• pp.165-191
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• 2018

The National Archives of Korea and other archives now provide services through social media such as Facebook or Twitter, and use such platforms to interact with users. To be specific, users communicate with and get information from these archives via the National Sinmoongo, the place for civil petition. Therefore, it is significant to understand the users' needs and the contents of the communication by analyzing the comments and petitions that have appeared in these channels. For this, this study analyzed users' perceptions and information needs shared through social media and the National Sinmoongo of the National Archives of Korea. The social media content analyzed here were posts and comments from the Facebook accounts of the National Archives of Korea, e-Record, the Busan Archives, and the Presidential Archives of Korea. Also, sentences containing the words "National Archives of Korea" and "Presidential Archives of Korea" that have appeared in texts in the National Sinmoongo were analyzed. Based on the analysis results, suggestions that could activate the user-centered archival information services in the archives and records centers were made.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.21-31
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• 2017

The purpose of study was to ascertain whether Facebook users present themselves positively on Facebook. Also this study examined whether factors of self-efficacy, narcissism, and public/private self-consciousness affected positive self-presentation. The subjects for the study included 197 users who have been using Facebook. The analysis of behavioral attributes such as self-display, competency display, exemplary behavior display, etc, did not yield statistically high values to support users' positive self-presentation on Facebook. The results showed that self-efficacy, narcissism, and public self-consciousness have statistically significant influence on positive self-presentation. The study found that private self-consciousness did not have statistically significant influence on positive self-representation.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.4
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• pp.171-187
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• 2019

The study aims to analyze the posts of depression-related Facebook groups to understand major topics discussed by group users. Specifically, the purpose of the study is to identify the topics and keywords of the posts to understand what users discuss about depression. Depression is a mental disorder that is somewhat sensitive in the online community, which is characterized by accessibility, openness and anonymity. The researchers have implemented a natural language-based data analysis framework that includes components ranging from Facebook data collection to the automated extraction of topics. Using the framework, we collected and analyzed 885 posts created in the past one year from the largest Facebook depression group. To derive more complete and accurate topics, we combined both automated and manual (e.g., stop words removal, topic size determination) methods. Results indicate that users discuss a variety of topics including depression in general, human relations, mood and feeling, depression symptoms, suicide, medical references, family and etc.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.7
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• pp.297-306
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• 2019

This is a longitudinal study which aims to examine the effects of the use frequency of SNS on adolescents' stress and the relationship between the former and the latter, based on big five personality factors. To this end, the valid data of 994 adolescents were collected by administering questionnaires to the cohort groups of those using Facebook twice for one year(T1-T2). An analysis of the data showed that the use frequency of Facebook(T1) had no direct effects on stress(T2), and that there was an interaction between users' personality and the use frequency. In particular, users' stress(T2) was varied depending on neuroticism among personality factors, as the use frequency of Facebook(T1) increased. The higher the use frequency of Facebook, the more the stress in the group with weak neuroticism, while the higher the use frequency of Facebook, the less the stress in other group with strong neuroticism, probably because each group has different motivation for meeting their needs for social support: the former's stress may increase, since they has relatively lower needs for social support and face more conflicts as they more frequently use Facebook, while the latter's stress may decrease, because they have relatively stronger needs for social support and are likely to acquire psychological support, as they more frequently use it.

• Journal of Digital Contents Society
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• v.15 no.3
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• pp.387-393
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• 2014

This study investigates the worlds most favorite SNS, the Facebook, with the theory of Empathy, that there will be an effect to users due to their characteristics. We approach the data scientifically with using an Eye tracker, by analyzing the vision and attention of users of Facebook with stimuli of whether it's an image or text filled contents in newsfeed of Facebook. With the result of an eye tracker, we cross analyzed with General Empathy Scale to compare that users limit of feeling of empathy gave effect on contents of Facebook. Discussion and implications are discussed in terms of empathy.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.155-164
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• 2017

The purpose of this study is to analyze the similarities and differences between motivation and usage according to morphological differences between Facebook and Instagram. The formative differentiation of third-generation SNS such as intuitive image and limited network poses the necessity of recognizing individual service users as distinct groups in SNS research. Therefore, this study was conducted to analyze the differences of motivation and usage, according to the motivation of using Facebook and Instagram by 255 university students. As a result, 7 factors were found as motivation for SNS use, and there were therein motivational differences between Facebook and Instagram users. This study is expected to contribute to the prediction of user's attitude change according to the morphological evolution of SNS in the future, and to expand the application to such related fusion research as GUI design and corporate PR marketing.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.188-202
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• 2014

This major purpose of this study is to examine factors influencing the attitude toward News Feed advertising in Facebook. For this purpose, this study posited seven determinants including informativeness, entertainment, irritation, trust, individualization, incentive and privacy concern, which can have influences on the attitude toward News Feed Advertising. and this research tests the relationships between these seven determinants and the attitude toward News Feed Advertising. An online survey was administrated to collect data and hierarchical regression analyses were employed for data analysis. The results showed that infortainment as a new combined factor of informativeness and entertainment, trust, individualization have significantly positive influences on the attitude toward News Feed advertising in Facebook. It was also shown that the moderating effect of involvement on the relationship between irritation and the attitude. The results in this study implied that it is needed to reinforce the attributes of advertising including infortainment, trust and individualization to boost the effects of News Feed advertising in Facebook on consumers.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.109-114
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• 2019

This study explored how the tendency of writing 'comment' by Facebook users and the number of 'like' in posting message affected to product attitude, purchasing intention. One hundred thirty five male and female college students were divided into groups with high/low tendency of writing 'comment'. The subjects had to read posting message about athlete shoes on Facebook's newsfeed, different from the conditions under which the 'like' in the posting was high and low. Then, they were responded product attitude and the intention of purchasing. The results of two-way ANOVA showed that the users with low tendency of writing 'comment' displayed more positive product attitude and higher willingness to purchase under condition with a high 'like' number of posting than under condition with a low 'like' number of it.