• Journal of the Korean BIBLIA Society for library and Information Science
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• v.14 no.1
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• pp.173-198
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• 2003

The purpose of this study is to provide suggestions for the design of fashion fields’ websites that can help users conduct their researches. The evaluation criteria were developed and the usability tests of websites in fashion fields were conducted by user groups. In addition, the questionnaires were distributed to user groups in fashion fields to collect data associated with users' information needs and their information use behaviors. Following an analysis, a model of the effective websites design in fashion fields is provided.

• Journal of the Korean Society for information Management
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• v.19 no.4
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• pp.163-183
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• 2002

The purposes of this study were to examine the features of web fashion magazines and to suggest an effective website model for them. Seven web fashion magazines were analyzed. The evaluating criteria included: contents, design, navigation, and services. In addition, online-questionnaires were sent to 40 end users to obtain the information regarding user behaviors on the elected web fashion magazines. The results show that a suggested model should include various aspects: 1) providing currents information. 2) consistency in design, 3) easy in navigation, and 4) searching function etc.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.159-178
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• 2003

The purpose of this research is to analyze the characteristics of colors and color images on fashion web sites, and to provide efficient color informatiom which is useful in color planning and is suitable for brand image on fashion web sites.216 color sample used by 48 fashion web sites were collected and analyzed. The results of this study are as follows; First, dominant colors on fashion web sites are neutral color such as white, gray, black and warm colors such as red, yellow red, yellow. Except blue, cool colors show low usage ratio. Second, the color tones of vivid, strong, light, dull, dark, dark grayish were shown in order. Third, the color images on fashion web sites are casual, modem, romantic, natural, elegant, chic, classic, dandy, pretty, clear, cool casual, dynamic, gorgeous, ethnic and formal.

• Journal of Fashion Business
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• v.12 no.4
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• pp.46-55
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• 2008

The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.4
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• pp.455-465
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• 2011

This study explores the CSR activities of Korean fashion corporations. A contents analysis of corporate websites was carried out to investigate the structure and function of their websites and the activity dimensions related to the CSR of Korean fashion corporations. The subjects were the Korean top 100 fashion corporations according to total sales in 2009. The findings throughout the research are as follow. First, a total of 46 corporations created the contents about CSR activities on their websites. A total of 32 of them communicated their CSR activities on the main menu at the intro page of the website. Second, the CSR activities of Korean fashion corporate were classified the 3P dimensions, profit (economic responsibilities), planet (environmental responsibility), and people (social responsibility). We found a total of 228 CSR issues for Korean fashion corporations. The issues included in the people dimension were 71.0%, planet issues 16.7%, and profit issues 12.3%. The most significant issue was the economic support responsibility to social organizations included in the people dimension.

• Journal of the Korea Society of Computer and Information
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• v.12 no.6
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• pp.207-212
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• 2007

Recently, requriements that people want to receive various information related with fashion are increasing. A lot of internet shopping malls and corporations provide information about fashion. However, those systems do not give enough information about fashion. To solve these problems, the paper provides the recommend technique for providing complex fashion information on mobile devices. The providing system implements fasion ontology by using XML. The XML ontology has dewey number as an attribute. The recommend technique uses this number and find LCA(Lowest Common Ancestor) on the fashion ontology. Then those child nodes under the LCA are recommended as related information. The results are displayed on the mobile browser. The system provides function for taking a picture or movie of fashion contents. Those movies and pictures are UCC(User Created Content)s. The system is a novel system that can recommend complex fasion information on mobile devices.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.499-512
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• 2022

The purpose of this study was to first look at genderless concepts that are different from Unix, and by grasping the trend of genderless clothes in modern fashion and examining their characteristics, we looked at genderless trends and characteristics in modern fashion. To this end, this study conducted a theoretical review and collection case analysis through domestic and foreign literature and fashion websites. Based on this, the characteristics of genderless clothes expressed in the collection were derived by analyzing designs with strong genderless tendencies in modern collections. As a result of the study, genderless fashion in modern collections could be derived from three visible results: innovation, rebellion, and future-oriented. In addition, modern genderless fashion contains various needs for mental gender and physiological gender, not simply physiological gender, and this is seen by interacting with the current social phenomenon in which gender distinction becomes ambiguous. Understanding and studying the genderless phenomenon, which has become a cultural phenomenon and popularity, hopes that many follow-up studies related to genderless clothes will be conducted in the future.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

• The Research Journal of the Costume Culture
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• v.16 no.6
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• pp.1126-1141
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• 2008

The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

• Journal of Fashion Business
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• v.21 no.1
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• pp.45-57
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• 2017

This study explored the current implementation status of corporate social responsibility (CSR) among textiles and apparel manufacturers and retailers in Korea, based on the Triple Bottom Line (TBL). We also investigated the provision of information related to CSR practices on the websites of companies. A quantitative content analysis was conducted to analyze the website disclosures of 61 listed companies categorized in the textiles, apparel, shoes, and luxury industry. Analysis was focused on the presence, accessibility, and the level of CSR website disclosure. Seven themes emerged by applying the constant comparison analysis. Using Scott's formula for pi, a high level of inter-coder reliability was achieved, ranging from 0.91 to 0.97. Regarding the three dimensions of CSR suggested in TBL, economic dimension was relatively more emphasized in the website disclosures of most companies, compared to social and environment dimensions. Website disclosures were further investigated, based on the product categories of each company. Limitations of this study and suggestions for future studies are discussed.