• Archives of design research
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• v.13 no.2
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• pp.111-121
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• 2000

Jacques Derrida took off the self-contradiction of structuralism and built up a theory so called "Deconstruct". By issuing a series of papers which strongly criticized the existing western philosophy, he drew into 'strangers' alienated and deconstructed the methodology of structuralism by getting out of the antagonistic thought attaching great importance to Logos. Discomposition is realized by exposing the ex-structural elements existed inside of structuralism, and is an open philosophy recognizing the dignity and freedom of an individual than the general structure in the methodology of structuralism. Discomposition is a theory for criticizing the conservative thought frame traditional western philosophy, and deconstruct as a method of criticism persists a new epistemology by questioning to all texts including a text of tradition and deconstructing these texts. The contemporary fashion in 1990's shows the discompositive appearances with the different form. textile print and color. By the analysis according to the deconstruct process, the characters of discompositive fashion are undecidability decentring, disorder, and dislocation. Many designers like Martin Margiella, Alexander Mcqueen, and Ann Demeulemeester express these characters on their fashion. The result of this process, the characters of discompositive design can be classified matamorphosis, harmony of the disharmony and coexistence of the ambivalence.bivalence.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.201-217
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• 2015

Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.161-172
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• 2015

In this study, characteristics of modern fur fashion were reviewed and aesthetic characteristics shown in fur fashion were analyzed. The results of this study are as follow. Aesthetic characteristics shown in fur fashion between 1980s and 2000s are conspicuousness, sensuality, elegance, activity, humor and abnormality. Conspicuousness was displayed in oversized fur coat in vivid leopard pattern, mink coat trimmed with rich fox fur or leopard patterned fur jacket in hot pink. Sensuality was displayed in white and gray soft mink coat worn over mini dress, soft mink jacket which is short enough to expose legs or soft fox best accentuating chest and arms. Elegance was displayed in soft fox coat in silver, luxurious mink coat with slim silhouette that flows with body line or silver bolero made of mink and silk with slim silhouette. Activity was presented in mink pullover with loose silhouette or rabbit jacket that emphasized functionality by having zippers or hem made of rubber. Humor was presented in unique and humorous patterned fur jacket or exaggerated and unique form of fox bolero. Abnormality was presented in mink jacket made of combining alien material with deformed proportion and form or outer that emphasized vague form by using long and big fox fur.

• Journal of the Korean Society of Costume
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• v.60 no.9
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• pp.106-119
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• 2010

The purpose of this study is to examine American students' perceptions of contemporary fashion design that incorporates Korean traditional costume. The findings, which are based on a survey of American students' aesthetic response to the fashion designs, are as follows. First, the impressions of American students about the fashion designs were affected by two major factors, Tradition and Trend. The Tradition factor was related to the impressions traditional, formal, elegant, classic, romantic, gorgeous, and natural, but was correlated negatively to the impressions dynamic, modern, and casual. The Trend factor was related to the impressions chic, trendy, and clear but not dandy. Designs with elongated shape had a positive score for the Tradition factor and designs with curvy line had a positive score for the Trend factor. Second, American students gave visual priority to the aspects of shape such as garment type and silhouette when they evaluated the designs. Color was less important than the aspect of shape in their fashion image perception. Therefore, they categorized the designs by similarity of garment types, and then sub-categorized them by color. The meaning of Korean traditional motifs or details was not significant to American students. Third, American students showed the tendency that the more they evaluated the designs to be gorgeous or trendy, the more they liked the designs. Furthermore, they liked the designs which have a positive score for the Trend factor.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.163-178
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• 2008

The purpose of this study is to search the characteristics and strategy of sales promotion in on-line fashion SOHO (Small Office Home Office) shopping malls. 87 of these shopping malls have been selected through a ranking service called 100HOT (http://www.100hot.co.kr), and 906 cases of sales promotion activities have been executed on web-sites of these shopping malls. The cases have been analyzed by descriptive statistics and chi-square analysis. The results are as follows: First, on-line fashion SOHO shopping malls have frequently used sales promotion tactics such as demonstration, display, viral marketing, sale, event, customer compensation, community marketing, experimental marketing, coupon, premium, reserve fund and delivery service. Second, there are significant differences between shopping malls for men and women in sales promotion tactics such as demonstration, viral marketing, sale, and community marketing, but there is no significant difference in tactics such as demonstration, event, and customer compensation. Third, the shopping malls have used various sales promotion strategies such as maximizing the sales, characterizing product features, procuring new customers, preserving existing customers, enhancing customer loyalty, improving customer relationship and controlling returns.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.55-70
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• 2017

This study researched transition process of fur costume from ancient times to 20th century, extracted esthetic characteristics, and then understood how the esthetic characteristics appear in the recent fur collection. The result is as follows. First, magical meaning was revealed on leopard fur that ancient chief priests wore on top of shenti to symbolize immorality and fur tunics to which christian symbol was added in Byzantine. During middle age and the Renaissance, extravagance appeared on sable and amin jackets that the noble decorated to show off their high status. During the rococo age and mid-20th century, sensuality and elegance appeared on the fur dresses that the female body was emphasized. Second, in recent collection, extravagance appeared on over-sized and voluminous fox-coat, sexsuality and elegance were revealed through mink-dresses and jackets with soft touch and gloss that curved-silhouette was emphasized. In addition, practicality and functionality were shown through short length and light, soft material, and activeness was in the mink jacket to which functional elements such as zippers and rubber were added. To pursue uniqueness and fun, fox jackets were made with over-sized vivid green color. Besides, abnormality and vulgarness appeared through the fashion with abnormal and distracted images with ambiguous forms and new processing methods applied.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.307-318
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• 2008

Recently, the environmental problems have surfaced as serious social issues. More people become aware of the environments and seek for new kinds of lifestyle Lohas. The purpose of this study was to investigate the expressional characteristics of Lohas fashion design in ready-to-wear collection from 2000 till 2005. In the study, green design which was the base of Lohas fashion, was first examined, which was followed by an analysis of Lohas styles to understand the green design-oriented characteristics of Lohas fashion in the current fashion trends. The findings were as follows: First, the lifestyle of Lohas values 'environment-friendliness', 'sustainability', 'importance of health' and 'sensitivity'. Second, the distinguishing features of Lohas lifestyle categorize the Lohas fashion into five different looks: 'Lohas Natural Look', 'Lohas Vintage Look', 'Lohas Redesign Look', 'Lohas Multi look', and 'Lohas Wellness Look'. This study set out to provide useful results to be used as the basic data in studying design and related areas where they would develop fashion products for the consumers with the latest tastes as well as to promote environment protection.

• Korean Institute of Interior Design Journal
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• v.17 no.4
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• pp.23-31
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• 2008

Rapid change of the era has caused change to consumption. New concept of consumer means not consumer who is simply provided a product, but a consumer who lays emphasis on value. That is to say, it indicates a consumer who values both on service and information as well as a product itself when they purchase. Therefore, the purpose of this research is to analyze the changes of POPs and objets at domestic and foreign fashion lingerie shops in different periods, and to encourage the effective introduction of POPs and objets for display at fashion lingerie shops in the future. I have used 100 pictures of 6 domestic brands and 80 of 6 foreign brands to analyze, and the periods were divided into 2000-2003, 2004-2007, and after 2008. The result of analyzing is as follows. First, give much information and great satisfaction to customers through the various types of POP, which convey the image and the concept of the products. If current POP was used only for sales, there ! should be various kinds and types of POPs to present not only basic information of products but also the value beyond it. Second, advance the products value by the presentation of diverse object. Furniture, fixtures, Lighting, Gift Box, Poster and mannequins should be used not to show simple props and presentation of product in the past, but to show brand images and Design concept of products.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.984-1003
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• 2020

The global fashion industry produces significant carbon emission and micro-plastics in oceans. Studies on sustainable design methods as such environmental issues in fashion are becoming intensely problematic. This study conducted a case study on 100 upcycle fashion brands to propose strategical upcycle fashion designs to compete in a sustainable fashion market. A literature review indicated that 3 types of textile wastes are generated as upcycling materials: post-producer, pre-consumer and post-consumer. Wastes are categorized together with 3 types of techniques: redesigning, reconstruction and handcrafting. This research derived 7 types of upcycle fashion designs that have the following features: to make luxury upcycle fashion products, to make sustainable grunge looks, to re-evaluate deadstocks, to recover vintage clothes, to convert waste into craft-arts, to offer solutions for damaged products, and to make zero-waste small fabric waste. The study results show that key drivers in the upcycle fashion design are the redesignability of materials and technique-related costs. This study implies that adopting appropriate design features can be a useful strategy for designers. New technologies will solve current problems and encourage them to design products in a new circular value system.

• The Research Journal of the Costume Culture
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• v.31 no.4
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• pp.452-466
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• 2023

This study focused on how retail tech promotes differentiated customer experiences in offline fashion stores. The purpose of this study is to determine the effects of the characteristics of fashion retail tech stores on consumers' flow and satisfaction. We surveyed Koreans aged 10 to 50 who had experienced offline fashion retail tech stores. The survey was conducted from April 28, 2023, to May 21, 2023. The total number of survey respondents was 200. The quantitative data collected through questionnaires was analyzed using SPSS 25.0. To reveal the effects of fashion retail tech store characteristics on consumer's flow and satisfaction, frequency analysis, we conducted frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis. The results of this study, figured out that fashion retail tech store's characteristics, including playfulness, efficiency, interaction, and information provision, have a significant impact on behavior flow, emotional flow, and satisfaction. As a result of analyzing the influence of consumers' flow led to satisfaction, it was confirmed that emotional flow positively influenced satisfaction, but behavioral flow had no meaningful effect on satisfaction. The results of our study can be used to make a successful marketing strategy and can serve as foundational data for consumer research on retail-tech-applied offline fashion stores.