• Title/Summary/Keyword: 패션 관심도

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모바일 단말 액세서리 이젠 인기품목

  • Im, Il-Gon
    • 정보화사회
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    • s.181
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    • pp.59-61
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    • 2006
  • 휴대폰.PMP.MP3P 등 디지털기기 시장이 커지면서 주변기기들도 소비자들의 관심을 받고 있다. 이들 기기를 보호하는 케이스 판매량이 최근 크게 늘고 있는 것. 휴대폰의 경우, 슬림폰과 컬러폰의 유행으로 온라인 시장에서 케이스 매매가 급증하고 있다. PMP도 제품 보호를 위한 가죽소재 가방(파우치)과 아머케이스(armorcase)가 필수품으로 인식되면서 판매량이 늘고 있다. PMP제조사들은 신제품 출시 때, 이를 포함한 팩키지 상품을 판매하는 게 현재 추세다. 가격대가 떨어지면서 보급화되다시피한 MP3P에서는 패션을 강조하는 케이스가 젊은층에게서 인기를 끌고 있다.

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유행선도력에 따른 화장품 구매행동에 관한 연구

  • 최윤영;이선재
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.05a
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    • pp.41-41
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    • 2003
  • 하루가 다르게 점차 빨라지고 있는 유행주기와 동조성의 거부 즉 개성화추구현상이 두드러짐에 따라서 패션상품 및 화장품 구매행동도 변하고 있다. 따라서 본 연구는 시시각각 변화고 있는 소비자들의 소비태도와 유행추세에 따라 화장품 회사들의 다양한 판매촉진 전략 중에서 화장품 기획세트를 중심으로 심미적 가치관이 높고, 외모에 관심이 많은 20대 유행선도자들의 화장품 기획세트 구매동기와 구매태도, 구매반응, 구매실태를 알아본 후 본 연구를 바탕으로 화장품 기획세트 판매촉진의 효율적인 개발과 전략수립에 도움을 주고자 한다.

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New! 안전시설 & 보호구 - 첨단 기술에 멋까지 더한 안전.보건 신제품 대거 선봬 -제29회 국제안전보건전시회 큰 관심 속 성료

  • Jeong, Tae-Yeong
    • The Safety technology
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    • no.164
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    • pp.24-25
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    • 2011
  • 2011 산업안전보건강조주간에 주요 해상 가운데 하나로 '국제안전보건전시회'가 7월 4일부터 7일까지 서울 코엑스 전시홀A에서 진행됐다. 올해로 29회째를 맞이한 이번 전시회는 국제 최대 규모의 종합 안전 보건 전시회라는 위상에 걸맞게 우리나라를 필두로 미국, 독일, 일본 등 15개국 200여개 업체가 1만여점의 안전보건 최신장비와 제품을 선보였다. 특히 올해 제품들은 첨단 기술을 바탕으로 안전성이 기존보다 높아졌을 뿐 아니라 패션감각까지 더해져 관람객들과 국내 외 바이어들의 눈길을 사로잡았다. 이번 전시회에서 선보인 주요 안전보건제품들의 특징과 장점을 살펴봤다.

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Teenager's changed recognition about leisure activity through teaching street dance (스트릿 댄스 교육을 통한 청소년의 여가활동 인식 변화 분석)

  • Han, Kook-Hwa
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.241-242
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    • 2012
  • 한국의 스트릿 문화 중심에는 한류가 있었고 지금까지 많은 발전을 해왔다. 이를 뒷받침 하는 것이 한류 열풍이고 k-pop이라는 새로운 문화 트렌드가 자리가 잡았다. 아이돌 가수들의 노래, 패션, 말투, 춤 등 이 모든 것들이 청소년의 여가 활도에 상당한 영향력을 가지고 있다. 본 연구는 청소년의 스트릿 댄스에 대한 관심과 인식 조사를 통하여 청소년들이 참여할 수 있는 동기유발과 스트릿 댄스 교육의 중요성 및 방향을 제시함으로써 스트릿 댄스의 발전에 기여하고 올바른 청소년의 여가활동의 방향을 잡고자 하였다. 따라서 연구 문제는 다음과 같이 설정하였다. 첫째, 스트릿 댄스는 청소년 문화와 정서에 큰 영향을 미친다. 둘째, 스트릿 댄스는 신체적 심리적 사회적 변화와 개인의 여가활동 변화에 긍정적인 작용으로 나타날 것이다. 스트릿 댄스 교육의 활성화를 위해 청소년기 학생들로부터 관심을 높일 수 있는 다각화된 연구가 지속적으로 필요할 것이다.

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The Influence of Expected Values for Appearance Management on Interest in Make-up and Cosmetics Evaluation Criteria (외모관리 기대가치가 화장관심도와 화장품 선택기준에 미치는 영향)

  • Park, Eunhee;Cho, Hyonju
    • Journal of Fashion Business
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    • v.18 no.1
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    • pp.22-36
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    • 2014
  • The purpose of this study is to examine the influence of expected values for appearance management on interest in make-up and cosmetics evaluation criteria. Questionnaires are being administered to 244 college students from the Deagu Metropolitan City and Kyungbook province. The frequency, factor analysis, reliability analysis, regression analysis, and t-test are used for data analysis. Expected values of appearance management are categorized into pleasure/satisfaction, other-expectancy, power value and conformity. Interest in make-up factors are found to be leadership in make-up, others-oriented, and appearance satisfactions. Cosmetics evaluation criteria are categorized into 4 factors such as skin suitability, pursuit of utility, non-essential attributes and symbolism. Pleasure/satisfaction, and conformity are the sub-variables of expected values for appearance management and have significant effects on leadership in make-up and others-oriented sub-variables for interest in make-up. Pleasure/satisfaction, and conformity, being the sub-variables of expected values for appearance management, have significant effects on skin suitability, the sub-variables of cosmetics evaluation criteria. And conformity has significant effects on symbolism, the sub-variables of cosmetics evaluation criteria. This indicates that women show high conformity for expected values of appearance management, leadership in make-up and others-oriented sub-variables for interest in make-up, and skin suitability of cosmetics evaluation criteria.

The Influence of Clothing Color Preference of Adolescents on the Self Expression Desire and Fashion Interest (청소년의 의복색 선호가 자기표현욕구와 패션관심도에 미치는 영향)

  • Maeng, Lee-Sun;Chae, Jin-Mie;Oh, Kyung-Wha
    • Korean Journal of Human Ecology
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    • v.18 no.5
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    • pp.1077-1086
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    • 2009
  • In this study, the effect of clothing color preferences of adolescents on their self expression desires and fashion interest were investigated. These investigations were intended to understand some psychological aspects of adolescents and to make a contribution to guiding them in forming self identities and expressing themselves confidently through clothing. This research was based on 452 copies of questionnaires distributed to middle and high school students living in Seoul and other metropolitan areas from the middle of March to the beginning of April, 2008. The results were as follows. First, there was a significant difference in clothing color preference and clothing color tone preference between male students and female students. Second, the factor analysis which has been performed by taking assimilation, individuality, recognition, and image management as composing dimensions of self expression desire shows significant differences between these dimensions. Third, the difference in the self expression desires according to clothing color preference showed that the group preferring cool colors and the group preferring warm colors possessed the same highest self expression desires. And, it was revealed that the clothing color preference was a significant variable influencing fashion interest. Fourth, the effect of self expression desire on the fashion interest degree showed that recognition was the most significant factor and image management was the next.

Attitude toward Plastic Surgery and Clothing Behavior according to Females' Appearance Concerns (여성의 외모관심도에 따른 성형태도와 의복행동)

  • Park, Eunhee;Cho, Hyonju
    • Journal of Fashion Business
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    • v.18 no.2
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    • pp.132-147
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    • 2014
  • The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

A Study on the Effect of Depression on the Appearance of Elderly Women (노년기 여성의 우울정도가 외모에 미치는 영향 : 진주지역을 대상으로)

  • Ahn, Seong-Aha
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.1 s.1
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    • pp.86-92
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    • 2004
  • The purpose of this study were to investigate the differences in depression, appearance interest, and appearance adornment according to demographic variables, and how to examine degree of make-up and visit to a beauty shop was influenced by depression, and demographic variables. Subjects were 117 elderly women in their 60's to 70's in Jinju, Korea. There was a significant difference in appearance interest according to age. There were significant differences in appearance interest, makeup, and visit to a beauty shop according to education. That is, the high level group of education had a high degree of makeup, and a high interest in appearance than the low level group. There was a difference in appearance interest and makeup according to healthy condition. That is, the good healthy group had a high interest of appearance, and the high degree of makeup than the poor healthy group. The degree of makeup had an effect on appearance interest and education($R^2=.505$). The visit to a beauty shop had an effect depression(-), yes or no of a mate, and allowance($R^2=.192$).

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Instagram of Fashion Brand's Current Use and Customer Attitude based on User Attributes (패션브랜드 인스타그램 사용자 특성에 따른 이용현황 및 소비자태도)

  • Lee, Yoona;Na, Sung-Min;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.201-217
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    • 2015
  • Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

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Development of Smart Athleisure Fashion for Dumbbell Economy -Focused on the Analysis of Upper and Lower body muscle strength by angle- (덤벨 이코노미 현상을 반영한 스마트 애슬레저 패션 개발 -상·하체의 각도별 근력운동을 중심으로-)

  • Kim, Ga-Yeon;Kim, Youn-Hee
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.165-176
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    • 2021
  • Recently, interest in home training and changes in lifestyle are expanding the market in the healthcare field, and high value-added fashion products reflecting the dumbbell economy phenomenon are being released. This study had the following objectives: to investigate the possibility of developing a fashion item that can be applied to the dumbbell economy phenomenon; to develop the UI/UX of a smartphone application for beginners who wish to work out their upper and lower bodies regardless of time and space; and to create a wearable customized smart athleisure fashion device. First, the study identified factors related to exercise methods, breathing techniques, and range of exercises for beginners by investigating the postures of workouts of the upper and lower bodies by angles. Based on the results, the study collected empirical data through a user needs analysis from muscle strengthening exercise experts to verify the significance of the study and use as fundamental data. Second, the study developed the UI/UX of a smartphone application with three different contents: counting, suggesting exercise postures, and providing exercise calendars. Further, the study analyzed necessary user-centered concepts and characteristics in terms of design and technology and developed a wearable customized smart athleisure fashion device based on the results.