Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Attitude toward Plastic Surgery and Clothing Behavior according to Females' Appearance Concerns

여성의 외모관심도에 따른 성형태도와 의복행동

  • Park, Eunhee (Dept. of Home Economics Education, Kyungbook National University) ;
  • Cho, Hyonju (Dept. of Home Economics Education, Kyungbook National University)
  • Received : 2014.04.11
  • Accepted : 2014.06.13
  • Published : 2014.06.30
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Abstract

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

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